本文選題：項目策劃 + 學企合作　； 參考：《華中科技大學》2010年碩士論文

【摘要】：隨著高等教育改革的不斷推進,高等院校和企業(yè)之間的合作也日益深入,并取得了很大的成功。高校以其豐富的科技成果和眾多的技術(shù)研究開發(fā)人員與企業(yè)結(jié)合將科研成果轉(zhuǎn)化為社會生產(chǎn)力,為中國經(jīng)濟建設(shè)做出了巨大的貢獻。高校與企業(yè)的深入合作,推動了高校學生組織與企業(yè)的合作,然而高校學生組織和企業(yè)的非技術(shù)合作也還處在比較初級的階段。本文正是針對高校與企業(yè)相互合作中的這一缺陷,以華中科技大學第九屆研究生科技十佳項目為案例,分析了校企合作中的項目營銷問題,并提出了相關(guān)建議與對策。 首先分析了在當前狀況下,進行校企合作項目營銷策劃分析的相關(guān)背景和重要意義。接著應用SWOT分析法等深入分析了實施“華中科技大學研究生第九屆科技十佳評選活動”校企合作項目案例的可能性和具體的實施方案。然后以上述案例為例,深入分析了當前的校企合作過程的項目營銷策劃中雙方存在的目的和利益分歧、校園文化和企業(yè)文化的沖突與差異、長期合作機制的建立障礙等問題。根據(jù)前述存在的主要問題,提出了加強校企文化整合和管理、建立研究生會校企合作委員會、建立合理的長期合作機制等應對策略與建議。 本文的研究全面地分析了高校學生團體與企業(yè)之間進行項目合作的必要性及進行學企項目合作的營銷策劃中存在的問題和解決方案。這對于學校與企業(yè)間開展良性有序的合作,促進企業(yè)在吸引人才、推廣和銷售產(chǎn)品與學校培養(yǎng)學生綜合能力等方面都具有十分重要的意義。
[Abstract]:With the development of higher education reform, the cooperation between institutions of higher learning and enterprises is getting deeper and deeper, and has achieved great success. Colleges and universities have made great contributions to the economic construction of China because of their rich scientific and technological achievements and the combination of many technical research and development personnel and enterprises to transform the scientific research results into social productive forces. The deep cooperation between universities and enterprises promotes the cooperation between college students' organizations and enterprises, but the non-technical cooperation between college students' organizations and enterprises is still in the primary stage. Aiming at this defect in the cooperation between universities and enterprises, this paper analyzes the project marketing problems in the cooperation between universities and enterprises, and puts forward some relevant suggestions and countermeasures, taking the ninth graduate science and technology project of Huazhong University of Science and Technology as an example. Firstly, the background and significance of marketing planning analysis of school-enterprise cooperation project are analyzed. Then, by using the SWOT analysis method, the paper analyzes the possibility and the concrete implementation scheme of the cooperation project of "the 9th Annual Science and Technology of the Graduate students of Huazhong University of Science and Technology". Then, taking the above case as an example, the paper deeply analyzes the differences of objectives and interests, the conflicts and differences between campus culture and enterprise culture, and the obstacles to the establishment of long-term cooperation mechanism in the current project marketing planning of school-enterprise cooperation process. According to the main problems mentioned above, the author puts forward some countermeasures and suggestions, such as strengthening the cultural integration and management of the university and enterprise, establishing the cooperation committee of the graduate school and enterprise, and establishing the reasonable long-term cooperation mechanism. This paper comprehensively analyzes the necessity of project cooperation between college students' groups and enterprises and the problems and solutions in marketing planning of study-enterprise project cooperation. This is of great significance to the development of healthy and orderly cooperation between schools and enterprises and the promotion of enterprises in attracting talents, popularizing and selling products and cultivating students' comprehensive ability.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G643

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