發(fā)布時間：2018-04-27 12:00

  本文選題：大連理工大學(xué) + MBA教育��； 參考：《大連理工大學(xué)》2007年碩士論文

【摘要】： 中國MBA教育在日益繁榮的社會主義市場經(jīng)濟環(huán)境中得到了快速發(fā)展。隨著競爭的加劇，各MBA培養(yǎng)院校在發(fā)展中不斷面臨著新的挑戰(zhàn)。為了形成和保持競爭優(yōu)勢，謀求長期生存和發(fā)展，MBA教育需要實施品牌戰(zhàn)略。 本文首先介紹了大連理工大學(xué)MBA教育的基本情況及實施品牌戰(zhàn)略的必要性和可能性，然后運用品牌相關(guān)理論及內(nèi)外部環(huán)境分析工具，分析了大連理工大學(xué)MBA教育所處的市場環(huán)境及學(xué)員需求，所面臨的機遇和挑戰(zhàn)，自身的優(yōu)勢和劣勢，論述了品牌建設(shè)對于MBA教育發(fā)展的重要作用，，并針對大連理工大學(xué)MBA教育的品牌建設(shè)問題進行了探討和研究，最后提出品牌戰(zhàn)略目標、品牌定位及具體的品牌策略和建議。 MBA教育品牌的建設(shè)是一個動態(tài)的長期過程。應(yīng)該站在戰(zhàn)略的高度，立足于長期生存和發(fā)展，以敏銳的洞察力和戰(zhàn)略的眼光，時刻關(guān)注MBA教育內(nèi)外環(huán)境的發(fā)展和變化，及時調(diào)整和改變品牌戰(zhàn)略實施計劃，使一切為學(xué)校MBA教育的發(fā)展服務(wù)。也希望通過本文的研究，為中國MBA教育從業(yè)者們提供一些創(chuàng)建品牌的有益思路。
[Abstract]:China's MBA education has developed rapidly in the increasingly prosperous socialist market economy environment. With the intensification of competition, MBA training institutions are constantly facing new challenges in the development. In order to form and maintain competitive advantage, it is necessary to implement brand strategy for long-term survival and development of MBA education. This paper first introduces the basic situation of MBA education in Dalian University of Technology and the necessity and possibility of implementing brand strategy, and then applies the theory of brand correlation and the tools of internal and external environment analysis. This paper analyzes the market environment of MBA education in Dalian University of Technology, the needs of students, the opportunities and challenges faced by them, their own strengths and weaknesses, and discusses the important role of brand building in the development of MBA education. This paper discusses and studies the brand construction of MBA education in Dalian University of Technology, and finally puts forward the brand strategic objectives, brand positioning and specific brand strategies and suggestions. The construction of MBA education brand is a dynamic long-term process. We should stand at the height of strategy, stand on the long-term survival and development, pay close attention to the development and change of the environment inside and outside the MBA education, adjust and change the brand strategy implementation plan in time with keen insight and strategic vision. Make all for the school MBA education development service. The author also hopes to provide some useful ideas for MBA education practitioners in China.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：G643

【引證文獻】

相關(guān)期刊論文 前1條

1 易羅婕;謝鳳華;;中外MBA教育培養(yǎng)模式比較研究[J];湖南財政經(jīng)濟學(xué)院學(xué)報;2011年04期

相關(guān)碩士學(xué)位論文 前3條

1 易羅婕;基于中外對比的中國工商管理碩士(MBA)培養(yǎng)模式改進對策研究[D];湘潭大學(xué);2010年

2 李樂康;女性生活形態(tài)類型對MBA教育消費者決策影響的研究[D];昆明理工大學(xué);2011年

3 秦軍;A大學(xué)MBA教育品牌建設(shè)研究[D];西南交通大學(xué);2011年

本文編號：1810649