本文選題：MBA　切入點：現(xiàn)狀　出處：《貴州大學(xué)》2006年碩士論文

【摘要】： MBA作為高校第一個應(yīng)用型專業(yè)學(xué)位，是經(jīng)濟(jì)發(fā)展到一定階段的產(chǎn)物，隨著企業(yè)所有權(quán)與經(jīng)營權(quán)分離，社會需要管理人才，MBA應(yīng)運而生。它的設(shè)立，具有劃時代的意義。MBA誕生于美國，后發(fā)展到歐洲和世界其它各國，已有一百多年歷史，對世界經(jīng)濟(jì)的發(fā)展產(chǎn)生了重大的影響。美國形成了當(dāng)今最為完善與發(fā)達(dá)的MBA教育，同時歐洲也發(fā)展很快，最終形成了目前較為明顯的MBA教育的美國模式和歐洲模式。我國開展MBA教育已有15年的歷史，取得很大的成就的同時也存在很多問題，如生源問題、質(zhì)量問題、發(fā)展不平衡問題等。我國加入WTO后，迎來良好的發(fā)展機(jī)遇的同時，我國企業(yè)面臨各方面的挑戰(zhàn)，企業(yè)間競爭實際上更是企業(yè)家之間的競爭。目標(biāo)為培養(yǎng)企業(yè)家和職業(yè)經(jīng)理人的MBA教育對我國經(jīng)濟(jì)的發(fā)展有義不容辭的責(zé)任，任重而道遠(yuǎn)�？墒墙陙鞰BA發(fā)展勢頭有所減緩，社會上對MBA教育也頗有爭議，MBA發(fā)展到了一個關(guān)鍵的調(diào)整期，發(fā)展策略研究已勢在必行，意義重大。 本文著重分析我國獲得國務(wù)院學(xué)位辦批準(zhǔn)的96所院校MBA項目現(xiàn)狀及存在問題，提出其今后發(fā)展策略：通過了解MBA發(fā)展的歷史和現(xiàn)狀，運用波特的五種力量模型理論，分析各類競爭對手的狀況，來透析我國高校MBA項目所處外部環(huán)境。通過SWOT分析，研究我國高校MBA項目所具有的優(yōu)勢和劣勢、面對的機(jī)遇和威脅，，找出存在問題，提出今后的發(fā)展策略。一方面提高我國高校MBA項目的核心競爭力，首先須在戰(zhàn)略上進(jìn)行資源整合，各高校明確市場定位及品牌建設(shè)，在適度競爭中形成自己的特色，形成一個優(yōu)勢互補(bǔ)、平衡和諧、可持續(xù)發(fā)展的大格局。其次走市場化、產(chǎn)業(yè)化道路，可以大膽設(shè)想將我國高校MBA項目完全獨立出來，做一上市公司，全面迎接國外MBA的挑戰(zhàn)。再次，將質(zhì)量放在首位，嚴(yán)把“‘入口”、“出口”關(guān)，改進(jìn)MBA評估方法，運用ISO9000對MBA進(jìn)行質(zhì)量管理。另一方面各個高校本身需借鑒國外MBA先進(jìn)經(jīng)驗，甚至國際化合作辦學(xué)，從體制改革、師資建設(shè)、課程設(shè)計、校企合作等角度著手，發(fā)揮自身優(yōu)勢，抓住機(jī)遇，克服劣勢，培養(yǎng)出滿足市場需要的職業(yè)經(jīng)理人，增強(qiáng)人們對我國高校MBA項目的信心，在服務(wù)營銷和品牌營銷的基礎(chǔ)上進(jìn)行教育營銷，在MBA畢業(yè)生為我國企業(yè)和經(jīng)濟(jì)發(fā)展做出實實在在貢獻(xiàn)的同時，我國高校MBA項目一定會有更蓬勃的發(fā)展!
[Abstract]:MBA, as the first applied professional degree in colleges and universities, is the product of economic development to a certain stage. Along with the separation of enterprise ownership and management right, MBA emerges as the times require.The establishment of MBA is of epoch-making significance. The MBA was born in the United States and developed to Europe and other countries in the world. It has a history of more than one hundred years and has a great impact on the development of the world economy.The United States has formed the most perfect and developed MBA education, and Europe has also developed rapidly. Finally, the American and European models of MBA education have been formed.MBA education has been carried out in China for 15 years, and it has made great achievements. At the same time, there are also many problems, such as the source of students, quality, unbalanced development and so on.After China's entry into WTO, the enterprises of our country are faced with various challenges, and the competition among enterprises is actually the competition among entrepreneurs.MBA education, which aims to train entrepreneurs and professional managers, has an unshirkable responsibility for the economic development of our country and has a long way to go.However, in recent years, the development of MBA has slowed down, and the development of MBA education has reached a critical period of adjustment. The research of development strategy is imperative and of great significance.This paper focuses on the analysis of the current situation and existing problems of MBA projects in 96 colleges and universities approved by the State Council for academic places Office, and puts forward its future development strategies: through understanding the history and present situation of the development of MBA, using Porter's five force model theories,This paper analyzes the situation of all kinds of competitors to analyze the external environment of MBA projects in colleges and universities in China.Through the analysis of SWOT, this paper studies the advantages and disadvantages of MBA projects in colleges and universities in China, the opportunities and threats faced by them, finds out the existing problems, and puts forward the development strategies in the future.On the one hand, in order to improve the core competitiveness of MBA projects in colleges and universities in China, it is necessary to integrate resources strategically, make clear market positioning and brand construction, form their own characteristics in moderate competition, form a complementary advantage, balance and harmony.The great pattern of sustainable development.Secondly, by taking the road of marketization and industrialization, we can boldly imagine that the MBA project of higher education in our country can be completely independent, be a listed company, and meet the challenge of foreign MBA in an all-round way.Thirdly, put the quality in the first place, strictly control the "entrance" and "export", improve the method of MBA evaluation, and use ISO9000 to manage the quality of MBA.On the other hand, colleges and universities themselves need to learn from the advanced experience of foreign MBA, even international cooperation to run schools, from the system reform, teacher construction, curriculum design, school-enterprise cooperation and other angles, play their own advantages, seize the opportunity, overcome disadvantages.To cultivate professional managers to meet the needs of the market, to enhance people's confidence in MBA projects in our universities, and to carry out educational marketing on the basis of service marketing and brand marketing.In the MBA graduates for our country's enterprises and economic development to make a real contribution, at the same time, our university MBA project will certainly have a more vigorous development!
【學(xué)位授予單位】：貴州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2006
【分類號】：G643

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前5條

1 崔健;CCIC四川公司自愿性認(rèn)證市場競爭戰(zhàn)略探討[D];西南財經(jīng)大學(xué);2010年

2 曾文軍;G校MBA教育項目企業(yè)化管理研究[D];沈陽工業(yè)大學(xué);2011年

3 李愛齊;寧波大學(xué)中加合作辦學(xué)項目教育營銷分析[D];華東師范大學(xué);2008年

4 梁翎;N大學(xué)中澳合作MBA教育項目營銷策略研究[D];蘭州大學(xué);2009年

5 儲昭金;農(nóng)林類院校MBA教育管理模式研究[D];西北農(nóng)林科技大學(xué);2013年

本文編號：1710672