本文選題：逆向定價(jià)　切入點(diǎn)：定價(jià)模型　出處：《蘭州大學(xué)》2017年碩士論文

【摘要】：在改革開放的三十多年中,中國的制造能力快速成長,一躍成為世界第一工廠。然而,近年來隨著中國人口紅利的消失、中國本土企業(yè)生產(chǎn)成本的增加、中國改革的模式從粗放型轉(zhuǎn)變?yōu)榧s型、人民幣的升值以及經(jīng)濟(jì)全球化一體化的發(fā)展等外部環(huán)境的變化,越來越多的企業(yè)面臨著采購成本不斷上升的困境。如何選擇和制定一個(gè)系統(tǒng)的定價(jià)模型,提高美卓礦機(jī)采購部門與供方的議價(jià)能力,從而控制和降低采購成本,對(duì)于美卓礦機(jī)的盈利能力是至關(guān)重要的。基于此,本文提出了逆向定價(jià)模型的解決方案來幫助美卓礦機(jī)降低采購成本,以提高美卓礦機(jī)的盈利能力及產(chǎn)品的競(jìng)爭力。本文首先介紹了與逆向定價(jià)模型相關(guān)的定價(jià)理論和定價(jià)方法,其次介紹了美卓礦機(jī)在中國的發(fā)展,概述了美卓礦機(jī)目前的采購現(xiàn)狀與定價(jià)流程,并以機(jī)械加工件為例,從供應(yīng)商提高銷售價(jià)格的需求、自身成本的壓力、美卓礦機(jī)與供應(yīng)商的關(guān)系這三個(gè)方面分析了美卓礦機(jī)定價(jià)流程中存在的問題以及產(chǎn)生這些問題的原因。在此基礎(chǔ)上,提出運(yùn)用逆向定價(jià)模型來解決目前美卓礦機(jī)目前存在問題的設(shè)想。通過對(duì)逆向定價(jià)模型的產(chǎn)品定位及模型選取,以及定價(jià)核心因素的選取,從原材料成本、加工成本、其它成本這三個(gè)維度來構(gòu)建逆向定價(jià)模型的結(jié)構(gòu)與框架,并以美卓礦機(jī)機(jī)械加工件的實(shí)際產(chǎn)品為研究對(duì)象,分析了逆向定價(jià)模型在實(shí)際運(yùn)用中的有效性。最后本文介紹了逆向定價(jià)模型在降低采購成本、提高供方的績效、獲取供方的認(rèn)可、改善供需雙方的關(guān)系等方面取得的效果,并利用PDCA的指導(dǎo)思想,提出了逆向定價(jià)模型可持續(xù)優(yōu)化的方向,期望通過對(duì)比分析逆向定價(jià)模型相對(duì)于傳統(tǒng)報(bào)價(jià)模式的優(yōu)勢(shì),進(jìn)而將逆向定價(jià)模型推廣到美卓礦機(jī)其它品類產(chǎn)品的定價(jià),為控制和降低其它品類產(chǎn)品的采購成本提供借鑒。
[Abstract]:In the more than 30 years of reform and opening up, China's manufacturing capacity has grown rapidly and become the world's number one factory. However, in recent years, with the disappearance of China's demographic dividend, the production costs of local Chinese enterprises have increased. The pattern of China's reform has changed from extensive to intensive, the appreciation of RMB and the development of economic globalization. More and more enterprises are faced with the dilemma of increasing purchasing cost. How to select and develop a systematic pricing model to improve the bargaining power between the purchasing department and the supplier of Mejo mine machine, so as to control and reduce the purchase cost. Based on this, a reverse pricing model is proposed to help mezzo mine to reduce its purchasing cost. In order to improve the profitability and the competitiveness of the products, this paper first introduces the pricing theory and pricing methods related to the reverse pricing model, and then introduces the development of the mezzo mine in China. In this paper, the current purchasing status and pricing process of Metrand mine machine are summarized. Taking mechanical workpiece as an example, the pressure of supplier to increase the sales price and the pressure of its own cost is discussed. This paper analyzes the problems existing in the pricing process and the causes of these problems in the three aspects of the relationship between the Metro mine machine and the supplier. This paper puts forward the idea of using reverse pricing model to solve the existing problems of mezzo mine machine. Through the product orientation and model selection of reverse pricing model, as well as the selection of core pricing factors, from the cost of raw materials, processing costs, The structure and framework of the reverse pricing model are constructed from other cost dimensions, and the actual products of the mechanical processing parts of the Metrand mine machine are taken as the research object. This paper analyzes the effectiveness of reverse pricing model in practical application. Finally, this paper introduces the effectiveness of reverse pricing model in reducing procurement costs, improving supplier performance, obtaining supplier approval, and improving the relationship between supply and demand. With the guidance of PDCA, this paper puts forward the direction of sustainable optimization of reverse pricing model, and expects to compare and analyze the advantages of reverse pricing model compared with traditional pricing model. Then the reverse pricing model is extended to the pricing of other kinds of products of Metrand Mine, which provides a reference for controlling and reducing the purchasing cost of other kinds of products.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F416.4;F274

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