發(fā)布時間：2018-01-24 23:44

  本文關(guān)鍵詞： 核心競爭力 產(chǎn)品項目 評價指標(biāo)　出處：《哈爾濱工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：核心競爭力是企業(yè)獨具的、能為企業(yè)帶來經(jīng)濟效益的、支撐企業(yè)可持續(xù)性競爭優(yōu)勢的核心能力。我國中小型科技企業(yè)在經(jīng)濟發(fā)展中發(fā)揮了重要的作用,中小企業(yè)型科技企業(yè)的核心競爭力越來越受到人們的關(guān)注。本文回顧了中小型科技企業(yè)核心競爭力國內(nèi)外研究現(xiàn)狀,介紹了本文的研究內(nèi)容與研究方法。本文以M公司的RF-SIM產(chǎn)品和2.4G有源卡兩項主要產(chǎn)品項目為依托,采用核心競爭力理論,從研發(fā)、生產(chǎn)、銷售和盈利等方面具體介紹了M公司產(chǎn)品項目的商業(yè)模式,使用五力模型和SWOT分析方法,初步分析了M公司產(chǎn)品項目的核心競爭力水平為“較強”。本文在梳理大量文獻(xiàn)后初步確定了創(chuàng)新能力、營銷能力等指標(biāo),根據(jù)M公司的兩項產(chǎn)品項目,本文設(shè)計了篩選初步確定的指標(biāo)的調(diào)查問卷,并將其發(fā)放給行業(yè)內(nèi)的學(xué)者和管理者們,根據(jù)他們的回答結(jié)果,本研究確定了最終的指標(biāo)。最后從五個方面、16個具體評價指標(biāo)建立了M公司產(chǎn)品項目核心競爭力評價指標(biāo)體系。本文在確定指標(biāo)權(quán)重時通過向行業(yè)內(nèi)專家發(fā)放調(diào)研問卷的形式,選用AHP層次分析法,確定了M公司產(chǎn)品項目核心競爭力綜合評價指標(biāo)的權(quán)重表。本文選取的模糊層次分析法對M公司產(chǎn)品項目核心競爭力進(jìn)行實證分析。通過對M公司管理干部和掌握產(chǎn)品核心技術(shù)的員工發(fā)放調(diào)查表,得到了M公司企業(yè)核心競爭力評價表。分析結(jié)果顯示除經(jīng)營安全能力一般外,M公司產(chǎn)品項目的其他的四個指標(biāo)均為較強,因此,綜合結(jié)果M公司產(chǎn)品項目的核心競爭力屬于“較強”的等級。本文還從項目層面和公司層面對提高M(jìn)公司產(chǎn)品項目的核心競爭力提出了針對性的建議。
[Abstract]:Core competence is the core competence of enterprises, which can bring economic benefits to enterprises and support the sustainable competitive advantage of enterprises. Chinese small and medium-sized science and technology enterprises have played an important role in economic development. People pay more and more attention to the core competitiveness of small and medium-sized science and technology enterprises. This paper reviews the domestic and international research status of the core competitiveness of small and medium-sized science and technology enterprises. This paper introduces the research contents and methods of this paper. Based on the RF-SIM products of M Company and the 2.4G active card, this paper adopts the core competitiveness theory, from the research and development, production. This paper introduces the business model of M Company's product project in terms of sales and profit, and uses the five-force model and SWOT analysis method. After combing a large number of literature, this paper preliminarily determines the innovation ability, marketing ability and other indicators, according to M company's two product projects. This paper designed a questionnaire to screen the preliminary determined indicators, and issued them to scholars and managers in the industry. According to the results of their answers, this study determined the final indicators. Finally, from five aspects. Sixteen specific evaluation indicators established M company product project core competitiveness evaluation index system. This paper selected AHP Analytic hierarchy process (AHP) through the form of questionnaire to experts in the industry to determine the index weight. The weight table of the comprehensive evaluation index of the core competence of M company's product project is determined. The fuzzy analytic hierarchy process (AHP) selected in this paper is used to empirically analyze the core competence of M company's product project. The employees who hold the core technology of the product issue questionnaire. Obtained M company enterprise core competitiveness evaluation table. The analysis results show that the other four indicators of M company's product project except general operating safety ability are stronger, so. The comprehensive results show that the core competence of M company's product project belongs to the "stronger" grade. This paper also puts forward some suggestions on how to improve the core competence of M company's product project from the project level and the company level.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F271;F426.63

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本文編號：1461364