【摘要】：自拓展訓練行業(yè)1994年引進北京,在我國已經(jīng)發(fā)展了23年,曾經(jīng)風靡于企業(yè)、學校、管理機構等社會各團體之中,成為我國體育產(chǎn)業(yè)的組成部分之一。2014年12月,國務院頒發(fā)的46號文對發(fā)展中的拓展培訓市場帶來新的發(fā)展機遇,如何運用這一政策機遇,克服發(fā)展中遇到的瓶頸成為當前拓展培訓行業(yè)的一個重要命題。通過研究,對于上海市拓展培訓公司有了更好的理解和認識,明確了上海市在這個階段的發(fā)展水平,對上海市拓展培訓公司的良性和健康發(fā)展具有一定的現(xiàn)實意義。本研究以上海市拓展培訓公司為研究對象,運用文獻資料法、問卷調查法、數(shù)理分析法等研究方法,對上海市拓展培訓公司發(fā)展現(xiàn)狀進行調查,并基于麥肯錫7s模型對上海市拓展培訓公司在發(fā)展中存在的問題和發(fā)展策略進行研究,研究結果發(fā)現(xiàn):上海市拓展培訓公司發(fā)展比較迅速,發(fā)展的類型也比較多,但大都以有限責任公司為主;管理模式主要采用友情化管理模式;拓展培訓公司制定的規(guī)章制度在時間、福利方面給予了員工工作的積極性;銷售手段比較陳舊,依然處在電話、發(fā)傳單樣式;上海市拓展訓練行業(yè)的客戶消費能力在100-200元區(qū)間的比例比較大;大多數(shù)的上海市拓展培訓公司把培訓客戶朝向了企事業(yè)單位;上海市拓展培訓師本科學歷最多,其次就是中專水平的,研究生和博士學歷占的比例比較少�；邴溈襄a7s模型下,上海市拓展培訓公司的問題主要有:組織結構缺乏前瞻性;制度處于人治狀態(tài),管理不規(guī)范隨意性強;管理風格缺乏民主,科學態(tài)度;缺乏長遠的戰(zhàn)略目標;專業(yè)人才匱乏,人才儲備不足;技能培訓缺乏系統(tǒng)性;價值觀不統(tǒng)一,部門協(xié)同差組織效率低�；邴溈襄a7s模型下,上海市拓展培訓公司應該進行如下發(fā)展:建立健全培訓公司的結構體系,選擇合理的職能結構;在制度上給予保障,以良好的制度規(guī)制公司發(fā)展方向;打造優(yōu)秀企業(yè)文化,堅持合理的管理風格;堅持以戰(zhàn)略為指導,制定科學的遠景與近期戰(zhàn)略規(guī)劃;實施人才興儲戰(zhàn)略,建立人才梯次縱隊;提供系統(tǒng)化的技能培訓,創(chuàng)建學習型組織提升員工技能;培育優(yōu)良的企業(yè)文化,塑造共同的價值觀。
[Abstract]:Since the expansion training industry was introduced to Beijing in 1994, it has been developed for 23 years in our country. It has been popular among enterprises, schools, management organizations and other social groups, and has become one of the components of the sports industry in our country. Article 46 issued by the State Council brings a new development opportunity to the developing training market. How to make use of this policy opportunity and overcome the bottleneck encountered in the development has become an important proposition in developing the training industry. Through the research, the author has a better understanding and understanding of Shanghai Development training Company, defines the level of Shanghai's development at this stage, and has certain practical significance for the benign and healthy development of Shanghai Development training Company. This research takes Shanghai Development training Company as the research object, using the methods of literature, questionnaire, mathematical analysis and so on, to investigate the development status of Shanghai Development training Company. Based on the McKinsey 7s model, the problems and development strategies of Shanghai Development training Company are studied. The results show that Shanghai Development training Company develops rapidly and has many types of development. But most of them are limited liability companies. The management mode mainly adopts friendship management mode; expand the rules and regulations made by the training company to give employees the enthusiasm to work in the aspects of time and welfare; the sales means are relatively old, still in the telephone, flyer style; The proportion of customer consumption ability in the range of 100-200 yuan is relatively large in Shanghai, and most of the Shanghai development training companies turn their training customers to enterprises and institutions. The undergraduate degree of Shanghai extension trainer is the most, followed by the technical secondary school level, the proportion of graduate and doctorate degree is relatively small. Based on McKinsey 7s model, the problems of Shanghai Development training Company are as follows: lack of foresight in organizational structure, rule by man, irregular and arbitrary management, lack of democracy and scientific attitude in management style; Lack of long-term strategic goals; lack of professional talent, insufficient talent reserve; lack of systematic skills training; values are not unified, and the efficiency of departmental coordination is low. Based on McKinsey 7s model, Shanghai Development training Company should develop as follows: establish and perfect the structure system of the training company, choose the reasonable function structure, guarantee the system and regulate the development direction of the company with good system; Create excellent enterprise culture, adhere to a reasonable management style; adhere to the guidance of strategy, formulate a scientific long-term and short-term strategic planning; Provide systematic skills training, create learning organizations to enhance staff skills, cultivate excellent corporate culture, and shape common values.
【學位授予單位】：山東體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G80-05

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