北京和倫敦奧運會賽后主要大型體育場館管理和經(jīng)營的比較研究
發(fā)布時間：2018-11-18 22:03
【摘要】：奧林匹克運動會是人類發(fā)展歷史上的一件盛世。每屆奧運會的申辦都會是一場非常激烈的競爭。隨著一個城市申奧的成功都會給這個城市帶來巨大的影響,申辦城市在全球的知名度和美譽度會有提升。在奧運效應(yīng)的帶動下,吸引官員、運動員及游客等人流帶動當?shù)芈糜螛I(yè)的發(fā)展。同時,奧運的申奧城市吸引政府的財政資金和贊助資金進行城市基礎(chǔ)設(shè)置建設(shè)和場館建設(shè),對城市環(huán)境和公共基礎(chǔ)設(shè)施的改善有著積極的影響。奧運會不僅僅是國際體育競技的最高舞臺,而且是一種非常復(fù)雜的經(jīng)濟現(xiàn)象。在燃燒半個月的奧運圣火和星光熠熠的射燈熄滅后,投資巨大奧運場館的賽后利用情況,成為一個所有人不得不面臨的問題。歷史上因為奧運會的舉辦而背上巨大包袱的例子不在少數(shù),即奧運會后主辦城市的經(jīng)濟增速放慢甚至由于主辦奧運投資太大經(jīng)濟不堪重負出現(xiàn)倒退。奧運會后場館的利用的好與壞成為評價一個主辦城市的水平和評價一屆奧運會成功與否的重要標志。本文主要采用文獻資料法、問卷調(diào)查法等研究方法,通過對北京和倫敦奧運會大型場館賽后利用情況進行分析研究,得出結(jié)論如下:1、通過對比北京奧運會和倫敦奧運會場館賽后運營,北京奧運會大型體育場館賽后利用方式靈活度與倫敦奧運會大型場館相比存在一定差距。北京奧運場館利用模式不夠靈活,部分場館的利用率極低,沒有探索出符合自身運營的新路。鳥巢、水立方等知名度較高主流項目的場館運營情況較好。2、比較倫敦與北京奧運場館賽后管理模式。倫敦奧運采用傳統(tǒng)發(fā)達國家采用管理公司管理模式,根據(jù)經(jīng)驗運營效果較好。北京奧運場館除了中心等小部分場館外,大部分場館的管理模式與時代脫節(jié),因循守舊。市場化程度低,盈利能力差。鳥巢等場館空間利用不合理,所提供的服務(wù)不能滿足社會大眾的要求以及商業(yè)化的要求。場館管理者并沒有跟隨時代前進,積極探索管理新模式。3、對比倫敦與北京奧運會場館管理團隊專業(yè)化程度。英國等發(fā)達國家場館管理團隊及人才的專業(yè)化較高、場館運營模式靈活。國內(nèi)專業(yè)的場館管理人才及團隊缺乏�，F(xiàn)有的管理公司不能滿足于我國大型體育場館的賽后運營需要。建設(shè)大型場館的過程中前瞻性不足,增加了大型場館的賽后的運營難度。
[Abstract]:The Olympic Games are a great time in the history of human development. The bid for each Olympic Games will be a very fierce competition. With the success of a city's bid for the Olympic Games will have a huge impact on the city, the host city in the global visibility and reputation will have increased. Led by the Olympic effect, attracting officials, athletes, tourists and other people to promote the development of local tourism. At the same time, the Olympic bid cities attract government financial funds and sponsorship funds for the construction of urban infrastructure and stadiums, which has a positive impact on the improvement of the urban environment and public infrastructure. The Olympic Games is not only the highest stage of international sports, but also a very complicated economic phenomenon. After half a month of burning Olympic flame and star-studded lights, investing in the huge Olympic venues has become a problem that everyone has to face. There are many cases in history where the host city's economic growth has slowed down after the Olympic Games, and even because the investment of the Olympic Games is too heavy, the economy has regressed. The good or bad utilization of the venues after the Olympic Games is an important symbol to evaluate the level of a host city and the success of an Olympic Games. This paper mainly adopts the method of literature, questionnaire and other research methods, through the analysis and study of the utilization of the large venues in Beijing and London Olympic Games, the conclusions are as follows: 1. By comparing the post-competition operation of Beijing Olympic Games and London Olympic venues, there is a certain gap between the flexibility of post-match utilization of Beijing Olympic venues and London Olympic venues. Beijing Olympic venues use mode is not flexible, some venues utilization rate is extremely low, did not explore their own operation of a new way. Bird's Nest, Water Cube and other well-known mainstream projects of the venue operation is better. 2, compared with the London and Beijing Olympic venues after the management mode. The London Olympic Games adopts the management company management mode in the traditional developed countries, and the operation effect is better according to the experience. Apart from a small number of venues, most of the venues are out of line with the times. Low degree of marketization, poor profitability. The use of space is unreasonable, and the service can not meet the needs of the public and commercialization. Venue managers did not follow the times and actively explore the new management model. 3, comparing the specialization of venue management team in London and Beijing Olympic Games. The UK and other developed countries have high specialization of stadiums management team and talents, and flexible stadiums operation mode. Lack of professional stadiums management talents and teams in China. The existing management companies can not meet the needs of our country's large sports venues after the operation. Construction of large-scale stadiums in the process of lack of foresight, increasing the large-scale venues after the operation of difficulty.
【學位授予單位】：山東體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G818
[Abstract]:The Olympic Games are a great time in the history of human development. The bid for each Olympic Games will be a very fierce competition. With the success of a city's bid for the Olympic Games will have a huge impact on the city, the host city in the global visibility and reputation will have increased. Led by the Olympic effect, attracting officials, athletes, tourists and other people to promote the development of local tourism. At the same time, the Olympic bid cities attract government financial funds and sponsorship funds for the construction of urban infrastructure and stadiums, which has a positive impact on the improvement of the urban environment and public infrastructure. The Olympic Games is not only the highest stage of international sports, but also a very complicated economic phenomenon. After half a month of burning Olympic flame and star-studded lights, investing in the huge Olympic venues has become a problem that everyone has to face. There are many cases in history where the host city's economic growth has slowed down after the Olympic Games, and even because the investment of the Olympic Games is too heavy, the economy has regressed. The good or bad utilization of the venues after the Olympic Games is an important symbol to evaluate the level of a host city and the success of an Olympic Games. This paper mainly adopts the method of literature, questionnaire and other research methods, through the analysis and study of the utilization of the large venues in Beijing and London Olympic Games, the conclusions are as follows: 1. By comparing the post-competition operation of Beijing Olympic Games and London Olympic venues, there is a certain gap between the flexibility of post-match utilization of Beijing Olympic venues and London Olympic venues. Beijing Olympic venues use mode is not flexible, some venues utilization rate is extremely low, did not explore their own operation of a new way. Bird's Nest, Water Cube and other well-known mainstream projects of the venue operation is better. 2, compared with the London and Beijing Olympic venues after the management mode. The London Olympic Games adopts the management company management mode in the traditional developed countries, and the operation effect is better according to the experience. Apart from a small number of venues, most of the venues are out of line with the times. Low degree of marketization, poor profitability. The use of space is unreasonable, and the service can not meet the needs of the public and commercialization. Venue managers did not follow the times and actively explore the new management model. 3, comparing the specialization of venue management team in London and Beijing Olympic Games. The UK and other developed countries have high specialization of stadiums management team and talents, and flexible stadiums operation mode. Lack of professional stadiums management talents and teams in China. The existing management companies can not meet the needs of our country's large sports venues after the operation. Construction of large-scale stadiums in the process of lack of foresight, increasing the large-scale venues after the operation of difficulty.
【學位授予單位】：山東體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G818
【參考文獻】
相關(guān)期刊論文 前10條
1 徐海明;陸亨伯;王密;;倫敦奧運主體育場賽后運營的模式及其啟示[J];體育文化導刊;2014年11期
2 韓U，
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