【摘要】：通過(guò)文獻(xiàn)資料、綜合分析等研究方法對(duì)我國(guó)城市馬拉松賽事舉辦的多元?jiǎng)右蜻M(jìn)行了探討,我國(guó)經(jīng)濟(jì)基礎(chǔ)為"馬拉松賽事現(xiàn)象"的產(chǎn)生提供了支撐,營(yíng)銷時(shí)代的"城市名片"訴求催化著"馬拉松賽事現(xiàn)象",市場(chǎng)主體對(duì)體育產(chǎn)業(yè)涉足的推動(dòng),我國(guó)民眾體育參與與消費(fèi)觀念的提升。在我國(guó)馬拉松舉辦的過(guò)程中存在著以下不足:部分馬拉松賽事的組織運(yùn)行水平不足,馬拉松市場(chǎng)的總體創(chuàng)新性欠缺,馬拉松參與者的科學(xué)運(yùn)動(dòng)和安全意識(shí)不強(qiáng),馬拉松賽事的市場(chǎng)化運(yùn)作水平不夠�；谶@些問(wèn)題我國(guó)馬拉松賽事應(yīng)該不斷的提高辦賽層次,要聚焦質(zhì)量提升我國(guó)馬拉松賽事的運(yùn)營(yíng)水平;實(shí)施差異化戰(zhàn)略,增強(qiáng)我國(guó)馬拉松賽事的創(chuàng)新層次;進(jìn)行科學(xué)化管理,合理引導(dǎo)跑友樹(shù)立健康的運(yùn)動(dòng)觀;推進(jìn)產(chǎn)業(yè)化運(yùn)作,深度挖掘,提升賽事的資源開(kāi)發(fā)水平。通過(guò)多渠道努力,不斷提升我國(guó)馬拉松賽事的質(zhì)量。
[Abstract]:By means of literature, comprehensive analysis and other research methods, this paper probes into the multi-motivation of the city marathon events in our country, and the economic foundation of our country provides the support for the emergence of the phenomenon of "marathon events". The demand of "city business card" in the marketing era catalyzes the phenomenon of "marathon event", the promotion of the market body to the sports industry, and the promotion of the people's sports participation and consumption concept in our country. In the course of holding marathons in our country, there are the following shortcomings: the organization level of some marathon events is insufficient, the overall innovation of marathon market is lacking, and the scientific movement and safety consciousness of marathon participants are not strong. Marathon market operation level is not enough. Based on these problems, we should constantly improve the running level of marathon events in China, focus on improving the quality of the running level of marathon events in China; implement the differentiation strategy to enhance the innovative level of marathon events in our country; and carry out scientific management. Reasonably guide the runner to establish a healthy sports view, promote the industrialization operation, dig in depth, and improve the level of resource development of the race. Through multi-channel efforts, continuously improve the quality of marathon events in China.
【作者單位】： 云南大學(xué)旅游文化學(xué)院;廣西民族師范學(xué)院;
【基金】：廣西民族師范學(xué)院引進(jìn)副教授科研啟動(dòng)項(xiàng)目(編號(hào):2016FG012)
【分類號(hào)】：G822.8
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本文編號(hào)：2286904