【摘要】：本文以促進(jìn)海南省體育旅游流的發(fā)展為研究目的,以海南省體育旅游客流為研究對象,以推拉理論為基礎(chǔ),運用文獻(xiàn)資料、專家咨詢、問卷調(diào)查、實地訪談、數(shù)理分析等研究方法,對海南省典型體育旅游景區(qū)的287名旅游者進(jìn)行調(diào)研,研究了海南省體育旅游流量與流向的影響因素。同時對十二五期間海南省體育旅游流的大數(shù)據(jù)進(jìn)行了追蹤研究,分析了海南省體育旅游流量與流向的時空變化規(guī)律,為海南省體育旅游的發(fā)展提供一定的理論支撐和數(shù)據(jù)支持,對海南國際旅游島的全面升級建設(shè)具有一定意義。研究表明:1.2010-2015年海南省體育旅游流量年度變化在波折中上升,月變化呈現(xiàn)較大差異。但2012-2014年海南省體育旅游流量的發(fā)展較穩(wěn)定。月度分布不均衡,2月和12月是海南體育旅游的旺季,1月、4月和7月是淡季。海南省體育旅游流量的空間相對差異較大,絕對差異較小。2.2010-2015年海南體育旅游大多流向北部旅游區(qū)、西部旅游區(qū)和南部旅游區(qū)等,且北部和南部旅游區(qū)的體育旅游流年度變化較大,西部和東部旅游區(qū)的體育旅游流年度變化相對較小。2010-2014年海南體育旅游的區(qū)域主導(dǎo)性過度集中明顯,2015年開始慢慢趨近于正�；�,發(fā)展趨向越來越合理。3.海南體育旅游大多流向西部旅游區(qū)和北部旅游區(qū),流向中部旅游區(qū)的較少,但有均衡發(fā)展的趨勢。海南體育旅游流量大多來自于在華南地區(qū)和華中地區(qū),隨著客源地與海南體育旅游目的地距離的越遠(yuǎn),旅游流量越少,符合距離衰減規(guī)律;在體育旅游流向上大多呈現(xiàn)出直線往返的單一雙向流動過程。4.影響海南體育旅游流量與流向的因素主要是海南體育旅游目的地獨特的地理氣候條件以及多元的自然、人文體育旅游資源;獨一無二的政策支持、良好的體育旅游接待力和區(qū)際關(guān)系;體育旅游者的運動健康旅游動機明顯,偏愛登山徒步、漂流探險和游泳等體育旅游項目;旅游者對海南體育旅游的評價和感受良好。建議:1.對政府而言:加強體育旅游的基礎(chǔ)設(shè)施建設(shè),積極進(jìn)行招商引資;規(guī)范和完善體育旅游的管理機制,樹立良好的形象;引導(dǎo)地域聯(lián)合開發(fā),均衡體育旅游流量與流向的發(fā)展。2.對企業(yè)而言:關(guān)注體育旅游者的需求,有針對性的開發(fā)凸顯海南特色的體育旅游產(chǎn)品;提升企業(yè)形象,提供高質(zhì)量的體育旅游服務(wù);加強企業(yè)間的合作,促進(jìn)體育旅游利益最大化,擴大體育旅游流量與流向。
[Abstract]:The purpose of this paper is to promote the development of sports tourism flow in Hainan Province, to study the tourist flow of sports tourism in Hainan Province, based on the theory of push and pull, to use literature, expert consultation, questionnaire investigation, field interviews, etc. By means of mathematical analysis and other research methods, 287 tourists from typical sports tourist spots in Hainan Province were investigated, and the influencing factors of the flow and direction of sports tourism in Hainan Province were studied. At the same time, big data of sports tourism flow in Hainan Province during the 12th Five-Year Plan is followed up and studied, and the temporal and spatial changes of sports tourism flow and direction in Hainan Province are analyzed, which provides certain theoretical support and data support for the development of sports tourism in Hainan Province. It has a certain significance for the overall upgrading and construction of Hainan International Tourism Island. The study shows that the annual change of sports tourism flow in Hainan Province from 2010 to 2015 increases in the twists and turns, and the monthly variation is quite different. But 2012-2014 Hainan Province sports tourism flow development is relatively stable. Monthly distribution is uneven, February and December are the peak season of Hainan sports tourism, January, April and July are off-season. Hainan Province sports tourism flow space relatively large difference, absolute difference is small. 2010-2015 Hainan sports tourism mostly flows to the northern tourism area, the western tourism area and the southern tourism area, etc. The annual changes of sports tourism flows in the northern and southern tourist areas are relatively small. The regional dominance of sports tourism in Hainan Province from 2010 to 2014 is obvious, and the normalization of sports tourism flows in 2015 is gradually approaching to Hainan, and the annual changes of sports tourism flows in the western and eastern tourist areas are relatively small. The trend of development is more and more reasonable. Most of Hainan sports tourism flows to the western and northern tourist areas, but to the central tourist areas is less, but there is a trend of balanced development. Hainan sports tourism flow mostly comes from South China and Central China. With the distance between the tourist source and the Hainan sports tourism destination, the less the tourist flow is, the less the distance attenuation law is. In the direction of sports tourism most of the straight line to and from a single two-way flow process. 4. The main factors influencing the flow and direction of Hainan sports tourism are the unique geographical and climatic conditions of Hainan sports tourism destination, the pluralistic natural and humanistic sports tourism resources, the unique policy support, Good sports tourism receptivity and inter-regional relations; sports tourists sports health tourism motivation obvious preference for hiking drifting adventure swimming and other sports tourism projects; tourists to Hainan sports tourism evaluation and good feelings. Suggestion 1. For the government: strengthen the infrastructure construction of sports tourism, actively attract investment; standardize and improve the management mechanism of sports tourism, set up a good image; guide regional joint development, balance the development of sports tourism flow and flow. For enterprises: pay attention to the needs of sports tourists, develop and highlight the sports tourism products with Hainan characteristics; enhance the image of enterprises, provide high-quality sports tourism services; strengthen cooperation among enterprises, Promote the maximization of sports tourism benefits and expand the flow and flow of sports tourism.
【學(xué)位授予單位】：海南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G80-05

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本文編號：2218931