【摘要】： 大型體育場館是開展各類體育運動的物質(zhì)基礎(chǔ),體育場館的建設也由于其投資數(shù)額巨大、建設周期長、投資風險大和運營維護成本高等因素對投資和管理者們在對場館的整體規(guī)劃和管理運營方面提出了更為苛刻的要求。近年來,隨著高水平體育賽事規(guī)模的日益擴大,人們欣賞各種比賽的需求也越來越高,大型體育場館建設呈現(xiàn)快速的發(fā)展趨勢。與此同時,我國大型體育場館的經(jīng)營管理方面卻存在諸多問題,市場機制的運作模式在體育場館的經(jīng)營中不成熟,國內(nèi)大量的大型體育場館在體育賽事結(jié)束以后不能得到有效的利用,造成財力、物力和人力資源的浪費,我國的60多萬座體育場館的主要收入來源依然是靠場地和房屋出租,這兩項收入占場館總收入的60%以上,場館整體運營水平仍然處在初級階段。 作為世界上體育產(chǎn)業(yè)最發(fā)達的國家,美國對大型體育場館的運營管理等方面有著成功的經(jīng)驗。因此,本文以美國大型體育場館的運營和管理為研究對象,通過文獻資料法、比較分析法和邏輯分析法等研究方法,在總結(jié)美國大型體育場館的發(fā)展模式特點和經(jīng)驗的基礎(chǔ)上,探索適合我國大型體育場館的發(fā)展模式。 本文共分四個部分: 第一部分從發(fā)展歷史、現(xiàn)狀、分類三個方面介紹了美國大型體育場館的整體發(fā)展情況 第二部分介紹并分析美國大型體育場館投資建設、管理經(jīng)營模式及存在問題 第三部分對比總結(jié)了我國大型體育場館發(fā)展現(xiàn)狀和特點,指出美國大型體育場館的發(fā)展對中國的啟示 第四部分,結(jié)論。通過以上研究本文得出以下結(jié)論: 一、雄厚的經(jīng)濟實力是美國大型體育場館得以繁榮和發(fā)展的基礎(chǔ),有利的國際環(huán)境和國家體制等因素是其發(fā)展的有力保證,多元化投融資方式以及成熟的市場化管理模式則是美國大型體育場館發(fā)展保持興旺不衰的主要策略。 二、我國體育產(chǎn)業(yè)發(fā)展總體趨勢良好,大型體育場館設施的建設投資、經(jīng)營和管理由于政治、經(jīng)濟及其它社會因素的影響制約發(fā)展緩慢。以我國國情為出發(fā)點,借鑒美國等發(fā)達國家的成功經(jīng)驗,將是我國大型體育場館發(fā)展的必由之路。
[Abstract]:Large-scale stadiums and gymnasiums are the material basis for the development of various sports activities. The construction of stadiums and gymnasiums also has a long construction period due to their huge investment. Such factors as high investment risk and high cost of operation and maintenance put forward more stringent requirements for investment and managers in the overall planning and management of stadiums and gymnasiums. In recent years, with the increasing expansion of the scale of high-level sports events, the demand for people to appreciate all kinds of competitions is also increasing, and the construction of large sports venues is showing a rapid development trend. At the same time, there are many problems in the management of large stadiums and gymnasiums in our country. The operation mode of market mechanism is not mature in the management of stadiums and gymnasiums. A large number of large-scale stadiums and gymnasiums in China cannot be effectively utilized after the sports events, resulting in a waste of financial, material and human resources. The main source of income of more than 600,000 stadiums in China is still rented out by venues and houses. These two revenues accounted for more than 60% of the total revenue of the venue, the overall operating level of the venue is still in its infancy. As the most developed sports industry in the world, the United States has a successful experience in the operation and management of large stadiums and gymnasiums. Therefore, this paper takes the operation and management of large stadiums and gymnasiums in the United States as the research object, through the methods of literature, comparative analysis and logic analysis, and summarizes the characteristics and experiences of the development models of large stadiums in the United States. To explore the development model suitable for large-scale stadiums and gymnasiums in China. This paper is divided into four parts: the first part from the history of development, the current situation, The second part introduces and analyzes the investment and construction of large stadiums and gymnasiums in the United States. The third part compares and summarizes the current situation and characteristics of the development of large stadiums and gymnasiums in China, and points out the enlightenment of the development of large stadiums and gymnasiums in the United States to China in the fourth part and the conclusion. The main conclusions are as follows: first, the strong economic strength is the basis for the prosperity and development of the large stadiums and gymnasiums in the United States, and the favorable international environment and national system are the powerful guarantee for its development. Diversification of investment and financing and mature market-oriented management are the main strategies for the development of large stadiums and gymnasiums in the United States. Second, the overall development trend of sports industry in China is good. The investment, management and management of large sports facilities are slow due to the influence of political, economic and other social factors. Taking the national conditions of our country as the starting point and drawing lessons from the successful experiences of the developed countries such as the United States, it will be the only way for the development of large-scale stadiums and gymnasiums in China.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：G80-05

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本文編號：2205050