【摘要】：基于傳播學(xué)和符號(hào)學(xué)相關(guān)理論論述了體育類網(wǎng)絡(luò)語(yǔ)言符號(hào)傳播透視出的形態(tài)與發(fā)展趨勢(shì)。分別從網(wǎng)絡(luò)語(yǔ)言和符號(hào)傳播的傳播特征、體育類網(wǎng)絡(luò)語(yǔ)言符號(hào)的發(fā)展趨勢(shì)與體育類網(wǎng)絡(luò)語(yǔ)言和符號(hào)傳播過(guò)度狂歡帶來(lái)的弊端與隱患三個(gè)方面加以解釋和分析。認(rèn)為:網(wǎng)絡(luò)語(yǔ)言和符號(hào)傳播創(chuàng)建了群體傳播的新形態(tài),以嘲諷和調(diào)侃的方式建構(gòu)了符號(hào)意義上的虛擬狂歡;體育類網(wǎng)絡(luò)語(yǔ)言符號(hào)構(gòu)建了體育賽事舉辦期間群體傳播形態(tài)的網(wǎng)絡(luò)語(yǔ)言盛景,具體表現(xiàn)為體育類網(wǎng)絡(luò)語(yǔ)言符號(hào)的傳播帶動(dòng)了網(wǎng)民參與,提升了體育文化的影響力,推動(dòng)了體育文化產(chǎn)業(yè)的發(fā)展;體育類網(wǎng)絡(luò)語(yǔ)言和符號(hào)是對(duì)群體情緒、價(jià)值觀和話語(yǔ)能力的集中反映,去權(quán)威化、簡(jiǎn)潔化、戲謔化和顛覆傳統(tǒng)將成為發(fā)展趨勢(shì)。體育類網(wǎng)絡(luò)語(yǔ)言和符號(hào)傳播過(guò)度狂歡將會(huì)帶來(lái)詞匯理解困難和認(rèn)知差異,帶來(lái)體育文化的低級(jí)化走向,導(dǎo)致運(yùn)動(dòng)員價(jià)值迷失,在信息報(bào)道中極易呈現(xiàn)信息量過(guò)載和信息碎片化等隱患。
[Abstract]:Based on the related theories of communication and semiotics, this paper discusses the form and development trend of sports network language symbol communication. This paper explains and analyzes the characteristics of network language and symbol communication, the development trend of sports network language and the disadvantages and hidden dangers brought by excessive carnival of sports network language and symbol communication. It is believed that the network language and symbol communication have created a new form of mass communication and constructed virtual carnival in the sense of symbol by means of ridicule and ridicule. The network language symbol of sports class constructs the network language prosperity of the group communication form during the sports event, which is manifested in that the spread of the network language symbol of the sports class brings the netizens to participate, and promotes the influence of the sports culture. Sports network language and symbol are the concentrated reflection of group emotion, values and discourse ability, deauthorization, succinct, banter and subversion of tradition will become the development trend. Excessive carnival of sports network language and symbol dissemination will bring difficulties in understanding vocabulary and cognitive differences, bring about the lower trend of sports culture, and lead to the loss of athletes' value. In the information report, it is easy to present the hidden trouble such as overload of information and fragmentation of information.
【作者單位】： 合肥師范學(xué)院體育科學(xué)學(xué)院;
【分類號(hào)】：G80-05

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本文編號(hào)：2151997