北京馬拉松對北京市旅游的影響與對策研究
發(fā)布時間：2018-07-17 06:20
【摘要】：隨著我國對體育的不斷重視,全民健身的盛行以及馬拉松賽事的不斷發(fā)展與成熟,北京馬拉松作為國內(nèi)歷史最悠久的馬拉松賽事,受到了眾多參賽選手的追捧。為了能夠系統(tǒng)的了解到北京馬拉松對北京市旅游的影響以及如何促進二者更好地發(fā)展,本文先運用文獻綜述法總結和研究了北京馬拉松對北京市旅游影響的相關理論,再通過問卷調(diào)查法的方式對北京馬拉松的參賽選手進行了調(diào)查,然后采取數(shù)理統(tǒng)計法和邏輯分析法系統(tǒng)的分析了北京馬拉松對北京市旅游的積極與消極影響,并得出了以下結論:(1)北京馬拉松的賽事期間出現(xiàn)了交通、環(huán)境和社會秩序混亂的問題,影響了參賽選手的賽事滿意度,說明了北京馬拉松的賽事組織水平有待提高。(2)北京市旅游缺乏高效地利用馬拉松賽事機遇整合與周邊省市的聯(lián)動發(fā)展,沒能發(fā)揮自身在地理和旅游資源上面的優(yōu)勢。(3)北京馬拉松與北京市旅游發(fā)展的過程中缺乏體育旅游產(chǎn)品的開發(fā),同時作為大型節(jié)事旅游的北京馬拉松替代產(chǎn)品也較多。(4)北京馬拉松和北京市旅游的發(fā)展過程中,政府各個部門的協(xié)同合作力度不夠,同時也缺乏相應法律法規(guī)的保障。在北京馬拉松關注度與參與度越來越高的今天,本文針對如何利用好賽事機遇促進北京市旅游業(yè)的發(fā)展提出以下幾點建議:(1)北京賽事組委會應在賽后對參賽選手進行調(diào)查訪問,根據(jù)參賽選手所反映的一系列賽前、賽中和賽后問題在之后的賽事組織上加以重視和解決,確保賽事的滿意度,讓賽事成為吸引游客到北京旅游的一大亮點。(2)北京要利用好地理優(yōu)勢、旅游資源和北京馬拉松的機遇,加大對周邊省市旅游區(qū)域的整合力度,協(xié)同發(fā)展。(3)北京馬拉松組委會應積極地與北京市旅游局合作,開發(fā)出具有賽事特色的旅游產(chǎn)品,更好地服務參賽選手和游客。(4)北京馬拉松和北京市旅游在今后的發(fā)揮中一定要注意協(xié)調(diào)各個相關部門的關系,使得各部門之間能夠高效配合促進二者的更好發(fā)展。(5)政府相關部門要針對北京馬拉松和北京市旅游的發(fā)展出臺一系列促進體育旅游發(fā)展的方針政策和法律法規(guī),為今后體育旅游的發(fā)展提供政策與法律的保障。
[Abstract]:With the continuous attention to sports, the prevalence of national fitness and the continuous development and maturity of marathon events, the Beijing Marathon, as the oldest marathon in China, has been pursued by many contestants. In order to understand the impact of Beijing Marathon on Beijing tourism and how to promote their better development, this paper summarizes and studies the theory of Beijing Marathon's impact on Beijing tourism by literature review. Then through the way of questionnaire survey, the participants of the Beijing Marathon are investigated, and then the positive and negative effects of the Beijing Marathon on the tourism of Beijing are systematically analyzed by mathematical statistics and logical analysis. The main conclusions are as follows: (1) the traffic, environment and social order were confused during the Beijing Marathon, which affected the athletes' satisfaction. It shows that the level of the Beijing Marathon event organization needs to be improved. (2) the tourism industry in Beijing lacks of efficient use of the opportunity integration of the marathon event and the linkage development of the surrounding provinces and cities. Failed to give full play to its advantages in geography and tourism resources. (3) the Beijing Marathon and the development of tourism in Beijing lacked the development of sports tourism products. At the same time, as a major festival tourism, there are many alternative products of Beijing Marathon. (4) in the development process of Beijing Marathon and Beijing Tourism, the cooperation of various government departments is not enough, and the corresponding laws and regulations are also lacking. With the increasing attention and participation in the Beijing Marathon today, this paper puts forward the following suggestions on how to make good use of the competition opportunities to promote the development of Beijing's tourism industry: (1) the Beijing Organizing Committee should conduct a survey and visit to the contestants after the race. According to the series of pre-competition problems reflected by the contestants, the problems in the competition and after the matches are taken seriously and solved in order to ensure the satisfaction of the competitions. Let the competition become a bright spot in attracting tourists to Beijing. (2) Beijing should make good use of its geographical advantages, tourism resources and the opportunity of Beijing Marathon, and intensify the integration of the tourist regions of the surrounding provinces and cities. Coordinated development. (3) the Beijing Marathon Organizing Committee should actively cooperate with the Beijing Tourism Bureau to develop tourism products with the characteristics of the events. Better serve the contestants and tourists. (4) the Beijing Marathon and Beijing Tourism must pay attention to coordinating the relations between all relevant departments in the future. So that all departments can cooperate efficiently to promote the better development of the two. (5) the relevant government departments should issue a series of principles, policies, laws and regulations to promote the development of sports tourism in the light of the development of the Beijing Marathon and the tourism industry in Beijing. For the future development of sports tourism to provide policy and legal protection.
【學位授予單位】：首都體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G822.8
[Abstract]:With the continuous attention to sports, the prevalence of national fitness and the continuous development and maturity of marathon events, the Beijing Marathon, as the oldest marathon in China, has been pursued by many contestants. In order to understand the impact of Beijing Marathon on Beijing tourism and how to promote their better development, this paper summarizes and studies the theory of Beijing Marathon's impact on Beijing tourism by literature review. Then through the way of questionnaire survey, the participants of the Beijing Marathon are investigated, and then the positive and negative effects of the Beijing Marathon on the tourism of Beijing are systematically analyzed by mathematical statistics and logical analysis. The main conclusions are as follows: (1) the traffic, environment and social order were confused during the Beijing Marathon, which affected the athletes' satisfaction. It shows that the level of the Beijing Marathon event organization needs to be improved. (2) the tourism industry in Beijing lacks of efficient use of the opportunity integration of the marathon event and the linkage development of the surrounding provinces and cities. Failed to give full play to its advantages in geography and tourism resources. (3) the Beijing Marathon and the development of tourism in Beijing lacked the development of sports tourism products. At the same time, as a major festival tourism, there are many alternative products of Beijing Marathon. (4) in the development process of Beijing Marathon and Beijing Tourism, the cooperation of various government departments is not enough, and the corresponding laws and regulations are also lacking. With the increasing attention and participation in the Beijing Marathon today, this paper puts forward the following suggestions on how to make good use of the competition opportunities to promote the development of Beijing's tourism industry: (1) the Beijing Organizing Committee should conduct a survey and visit to the contestants after the race. According to the series of pre-competition problems reflected by the contestants, the problems in the competition and after the matches are taken seriously and solved in order to ensure the satisfaction of the competitions. Let the competition become a bright spot in attracting tourists to Beijing. (2) Beijing should make good use of its geographical advantages, tourism resources and the opportunity of Beijing Marathon, and intensify the integration of the tourist regions of the surrounding provinces and cities. Coordinated development. (3) the Beijing Marathon Organizing Committee should actively cooperate with the Beijing Tourism Bureau to develop tourism products with the characteristics of the events. Better serve the contestants and tourists. (4) the Beijing Marathon and Beijing Tourism must pay attention to coordinating the relations between all relevant departments in the future. So that all departments can cooperate efficiently to promote the better development of the two. (5) the relevant government departments should issue a series of principles, policies, laws and regulations to promote the development of sports tourism in the light of the development of the Beijing Marathon and the tourism industry in Beijing. For the future development of sports tourism to provide policy and legal protection.
【學位授予單位】：首都體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G822.8
【參考文獻】
相關期刊論文 前10條
1 劉辛丹;呂興洋;李惠t，
本文編號：2129376
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