【摘要】：NBA一直是世界籃球領域的重要代表與標志,不僅引領著世界范圍內(nèi)籃球運動的走向,也是全世界球迷與媒體關注的焦點。現(xiàn)有的NBA球員組成中,黑人非裔球員的比例占到80%,而且大都具有炫酷的球技與超高的人氣,往往能夠通過自己的努力與表現(xiàn)成為“超級巨星”。而這些頗具特色的表現(xiàn)就構(gòu)成了黑人運動員中普遍存在的現(xiàn)象——“冷酷姿態(tài)”。社會學家Richard Majors提出:“冷酷姿態(tài)”是一種風格化的偽裝外表,多由黑人男性運動員所使用,它不僅增加了體育運動中黑人球員的身體商品價值,同時也使他們顛覆了白人的種族邏輯,并用它在體育運動中威脅對手,尤其是白人對手。為了更好地對“冷酷姿態(tài)”這一行為進行分析與研究,本文采用了文獻資料分析法、影像資料分析法以及個案分析法,對NBA非裔男運動員所呈現(xiàn)出的“冷酷姿態(tài)”的產(chǎn)生原因、表現(xiàn)與影響進行了全面的分析。本文認為“冷酷姿態(tài)”的表現(xiàn)生動、多樣而具體,主要包括服飾、紋身、垃圾話和慶祝動作等,而“冷酷姿態(tài)”的出現(xiàn)則是多元因素綜合作用的結(jié)果,如西方世界的種族文化、反種族歧視的努力、黑人球員對于社會認同、男性氣質(zhì)的追求、球員自身的動機、媒體的影響、NBA整體環(huán)境以及球員的生存環(huán)境等。“冷酷姿態(tài)”的存在不可避免地對球員、球隊以及NBA(聯(lián)盟)帶來深層次的影響:可以提升球員的實力和商業(yè)價值、讓其擁有獨特的個人風格;可以構(gòu)建球隊文化、在球員之間產(chǎn)生獨特的親密關系;影響聯(lián)盟規(guī)則的改變與發(fā)展、促進文化的多元性并影響NBA整體的發(fā)展態(tài)勢。
[Abstract]:NBA has always been an important representative and symbol of the world basketball field. It not only leads the trend of basketball in the world, but also is the focus of attention of fans and media all over the world. The existing NBA players, black African-American players account for 80%, and most of the cool ball skills and super popularity, often through their own efforts and performance to become "superstars." These distinctive manifestations constitute a common phenomenon among black athletes-cold posture. Richard Majors, a sociologist, argues that "cold posture" is a stylized camouflage that is used mostly by black male athletes. It not only increases the physical value of black players in sports, It also upended white racial logic and used it to threaten opponents, especially white ones, in sports. In order to better analyze and study the behavior of "cold posture", this paper adopts the methods of literature analysis, image analysis and case analysis to analyze the causes of the "cold posture" of the male athletes of African descent in NBA. Performance and impact are comprehensively analyzed. This paper holds that the expression of "cold posture" is vivid, diverse and specific, mainly including clothing, tattoos, garbage words and celebrations, etc. The appearance of "cold posture" is the result of a combination of multiple factors, such as the racial culture of the Western world. Anti-racist efforts, black players for social identity, the pursuit of masculinity, the player's own motivation, media impact NBA overall environment and the survival environment of players and so on. The existence of "cold posture" inevitably has a profound impact on players, teams and the NBA: it can enhance the player's strength and commercial value and give him a unique personal style; it can build a team culture. It has a unique intimate relationship among players, which influences the change and development of league rules, promotes the diversity of culture and affects the overall development of NBA.
【學位授予單位】：北京體育大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G841

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