【摘要】：西方發(fā)達國家的消費主義正逐漸滲透到我國社會的各個階層中,在大眾文化和傳播媒體的推動下,消費主義已經對中國人的消費行為、消費觀念和生活方式產生了深遠的影響。本文以“消費主義語境下我國體育功能的轉向與定位”為題,探索消費主義在對中國社會的影響以及體育功能的輻射和對體育產業(yè)帶來新的經濟增長點的可能作為問題,旨在為消費主義語境下我國體育功能發(fā)生了哪些轉變進行研究,準確把握我國體育功能轉向的動態(tài),及時對我國體育功能進行定位,為體育在建設小康社會中發(fā)揮其應有作用。本文以“體育功能”為研究對象,主要通過文獻資料、專家訪談、邏輯分析等方法對消費主義語境下我國體育功能的轉向與定位進行研究。論文共分為四個章結進行闡述,第一章節(jié)主要通過歷史演繹的方法對體育功能產生的邏輯起點進行追蹤,認為邏輯起點是對體育功能的基本問題進行回答所依賴的關鍵概念,直接影響對體育功能問題的回答,影響整個體育功能體系的構建,考察體育發(fā)展的歷史過程,發(fā)現(xiàn)體育功能與作用是動態(tài)的,不是一成不變的,它是受社會政治、經濟、文化等因素直接影響的。從而反思當今社會體育功能的轉向問題,為論文做了橫向的歷史維度的鋪墊。認為人類的生存需要是體育功能產生的邏輯起點,體育功能的產生不僅通過人類為了適應自然和社會而生成,而且也在于體育使人成為人,成為有思想的人、成為身體健壯的人、成為精神文明的人;第二章節(jié)主要對中國語境下體育功能具體化的呈現(xiàn)進行分析,認為體育功能是受國家的政治、經濟、文化、教育等條件的影響和制約,在歷史過程中不斷演變、發(fā)展和完善,形成與時代背景相適應的體育功能。隨著小康社會的全面建設,人們生活質量得到相應的提高,健康的生活方式也形成了與體育發(fā)展相對應的模式,體育的各種功能也形成了較為穩(wěn)定的狀態(tài),具體表現(xiàn)為體育的政治功能、健身功能、教育功能、娛樂功能和經濟功能;而當下的體育政治功能一元化的強化已經不符合當今中國社會民眾對體育的需求,無法滿足社會發(fā)展的需求,昭示著體育功能轉型的現(xiàn)實性和必然性。第三章節(jié)主要考察消費主義背景下中國體育功能發(fā)生的轉向,認為消費主義時代的到來,人們消費能力得到大幅提升,社會發(fā)展的重心也由生產轉向了消費,傳統(tǒng)意義上的消費已經轉向符號性的消費,個體的消費行為和傾向也發(fā)生了轉變,體育功能的形式也必然會發(fā)生相應的轉向。隨著社會的發(fā)展和生產力的提高,在消費主義大環(huán)境下人們的生活和消費觀念已經發(fā)生了轉變,以前是攢錢,現(xiàn)在人們的消費觀念發(fā)生重大變化,現(xiàn)在想要一套房子或者一臺車可以采取貸款的方式,出去旅游多數(shù)人開始選擇自駕游形式。包括家電下鄉(xiāng)也是在反映我國刺激消費的一種手段,但是這一些現(xiàn)象都是符合時代特征的,這既滿足了人民的消費欲望又減少了經濟壓力,那么,在物質絕對過剩的基礎上,不管是消費或者體育,都是用來為這個社會的主體——人,進行服務的。所以本文在寫體育功能轉向的同時也重點闡述了,通過考察消費與體育的關系,認為消費主義背景下體育功能的轉向主要表現(xiàn)為政治功能從“一元”轉向“多元”、健身功能從“生產”轉向“生活”、教育功能從“功利性”轉向“人文性”、娛樂功能從“玩具”轉向“符號”、經濟功能從“隱性”轉向“凸顯”;那么,第四章主要建議消費主義語境下中國體育功能該如何定位,認為消費主義時代的到來為我國體育事業(yè)的發(fā)展帶來機遇性的挑戰(zhàn),在加速體育功能發(fā)展的同時,更應該對體育功能發(fā)展的方向進行準確的定位。根據消費主義背景下體育功能發(fā)生的轉向,認為消費主義語境下我國體育功能的定位主要體現(xiàn)為政治功能應重視政治軟實力、體育健身功能應體現(xiàn)生活質量、體育教育功能應以人為本、體育娛樂功能應達到精神需求、體育經濟功能應體現(xiàn)合而不同。而功能轉向還意味著政府職能的轉變;功能的轉向意味著民眾的健康訴求、娛樂訴求的滿足和民生邏輯的實現(xiàn);功能的轉向還昭示著體育人權的實現(xiàn)。
[Abstract]:Consumerism in western developed countries is gradually infiltrating into every stratum of our society. With the promotion of mass culture and media, consumerism has had a profound influence on the consumption behavior, the consumption concept and the way of life of the Chinese people. This article is based on the "turning and positioning of the sports function in the context of consumerism". The question is to explore the influence of consumerism on Chinese society, the radiation of sports function and the possibility of bringing new economic growth points to the sports industry. It aims to study the changes in the sports function of our country in the context of consumerism, accurately grasp the dynamic change of our sports function and the sports function of our country in time. This article takes "sports function" as the research object, mainly through literature, expert interview, logical analysis and other methods to study the orientation and orientation of sports function in the context of consumerism in the context of consumerism. The article is divided into four chapters and the first chapter is the main part. The logical starting point of sports function should be traced through historical deduction, and the logical starting point is the key concept to answer the basic problems of sports function, which directly affects the answer to the problem of sports function, the construction of the whole sports function system, the historical process of sports development, and the discovery of sports merit. The function is dynamic, not constant, it is directly influenced by the social, political, economic, cultural and other factors. Therefore, it rethinks the current social sports function turning problem and makes a horizontal historical dimension for the thesis. It thinks that the human survival needs are the logical starting point of sports work, and the production of sports function is not only through. In order to adapt to the nature and society, human beings are formed in order to adapt to the nature and society, and it also lies in sports that make people become people, become thoughtful people, become strong people and become spiritual civilizations. The second chapter mainly analyzes the concrete presentation of sports function in the context of Chinese context, and thinks that the function of physical education is the political, economic, cultural, education, etc. of the country. The influence and restriction of the conditions are constantly evolving, developing and perfected in the historical process, forming the sports function adapted to the background of the times. With the comprehensive construction of the well-off society, the quality of life has been improved correspondingly. The healthy lifestyle has also formed a corresponding model with the development of sports, and the various functions of the sports have also formed a comparatively large number of functions. The state of stability is embodied in the political function of sports, the function of fitness, the function of education, the function of entertainment and the function of the economy, while the strengthening of the present political function is not in line with the demand of the people of the society in today's society. It can not meet the needs of the social development, and shows the reality and inevitability of the transformation of the sports function. The third chapter mainly examines the turn of Chinese sports function under the background of consumerism. It is considered that the Consumerism Era is coming, the people's consumption ability has been greatly improved, the center of social development is also turned from production to consumption, and the traditional consumption has turned to symbolic consumption, and the individual consumption behavior and tendency have also changed. Change, the form of sports function will inevitably turn. With the development of society and the improvement of productivity, people's concept of life and consumption has changed in the environment of consumerism. It has been saving money before. Now, people's consumption concept has changed greatly. Now, a set of houses or a car can be taken to take loan. The way the majority of the people start to choose the form of self driving tour, including home appliances to the countryside is also a means to reflect our country's stimulation of consumption, but these phenomena are in line with the characteristics of the times, which both satisfy the people's desire for consumption and reduce economic pressure, then, on the basis of absolute excess of material, whether it is consumption or Sports, all are used to serve the main body of the society, people, so this article also focuses on the turn of the sports function. Through the investigation of the relationship between consumption and sports, the main manifestation of the change of sports function under the background of consumerism is that the political work can turn from "one Yuan" to "multiple", and the function of fitness is from "Production" turns to "life", educational function turns from "utilitarian" to "humanism", entertainment function turns from "toy" to "symbol", economic function turns from "recessive" to "protruding". Then, the fourth chapter mainly suggests how to locate Chinese sports function in the context of consumerism, and thinks that the arrival of the age of consumerism is for me The development of sports cause in China brings about the challenge of opportunity. While accelerating the development of sports function, it should make a precise orientation of the direction of the development of sports function. According to the turn of the sports function in the context of consumerism, it is believed that the position of the sports function in the context of consumerism is mainly embodied in the political function and the political function should be paid attention to politics. The function of physical fitness should reflect the quality of life, the function of physical education should reflect the quality of life, the function of sports education should be people-oriented, the function of sports and entertainment should reach the spiritual demand, the function of sports economy should be reflected and different. And the function turn means the change of government function; the turn of the function means the people's health appeal, the satisfaction of entertainment demands and the logic of people's livelihood. The turning of function also shows the realization of sports human rights.
【學位授予單位】：東北師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G80-05

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