本文選題：球迷協(xié)會(huì) + 職業(yè)足球俱樂(lè)部　； 參考：《成都體育學(xué)院》2017年碩士論文

【摘要】：足球,向來(lái)是世界各類體育項(xiàng)目中參與人數(shù)最多、受眾最廣泛、影響最深遠(yuǎn)的,一直以來(lái)在運(yùn)動(dòng)項(xiàng)目的改革發(fā)展中都起著標(biāo)桿和先鋒作用。眾所周知,職業(yè)聯(lián)賽是是足球產(chǎn)業(yè)的核心,各職業(yè)足球俱樂(lè)部又是聯(lián)賽的基本構(gòu)成單位,而球迷則不僅是俱樂(lè)部,更是我國(guó)整個(gè)足球產(chǎn)業(yè)發(fā)展進(jìn)程中不可或缺的生力軍�？v觀各國(guó)足球聯(lián)賽,球迷與俱樂(lè)部之間往往呈現(xiàn)出互相尊重互相支持的共同利益關(guān)系,因此,調(diào)劑好與球迷的互動(dòng)、助力甚至主導(dǎo)其發(fā)展壯大、樹立優(yōu)秀球迷團(tuán)隊(duì)形象向來(lái)是各俱樂(lè)部的主要課題。球迷協(xié)會(huì)典型形式即球迷協(xié)會(huì),我國(guó)足球球迷協(xié)會(huì)建立之初源于對(duì)歐洲先進(jìn)球迷協(xié)會(huì)的效仿,而伴隨著我國(guó)足球職業(yè)化進(jìn)程的這些年,球迷協(xié)會(huì)在自身日趨成熟的同時(shí)卻與俱樂(lè)部維持著較為微妙的關(guān)系,且不斷有較大影響范圍的負(fù)面事件出現(xiàn),相較于歐美發(fā)達(dá)的球迷產(chǎn)業(yè)也更為低迷,嚴(yán)重滯后了我國(guó)足球產(chǎn)業(yè)和足球職業(yè)化的推進(jìn)。因此,尋找一條適合我國(guó)球迷協(xié)會(huì)的發(fā)展道路,使其更好為我國(guó)足球事業(yè)甚至是整個(gè)體育產(chǎn)業(yè)服務(wù),是一個(gè)亟待創(chuàng)新解決方法的問(wèn)題。球迷協(xié)會(huì)是球迷個(gè)體的群體聚集形式,其本身就具有組織概念的共性,即以組織模式、運(yùn)作機(jī)制、結(jié)構(gòu)構(gòu)建和職能劃分為主的制度內(nèi)容,和以成員精神文化、行為表現(xiàn)、物質(zhì)表現(xiàn)等為主的人文內(nèi)容。據(jù)此,本研究分別討論了我國(guó)球迷協(xié)會(huì)在模式改革和人文創(chuàng)新兩個(gè)方面的發(fā)展路徑,通過(guò)國(guó)內(nèi)外代表比較分析等方法,提出了兩方面各自的基本策略,為建立更加成熟更加優(yōu)質(zhì)的球迷協(xié)會(huì)提出了理論依據(jù),對(duì)促進(jìn)我國(guó)足球產(chǎn)業(yè)的健康發(fā)展有著現(xiàn)實(shí)意義。首先,本文通過(guò)典型案例和框架結(jié)構(gòu)分析了我國(guó)足球球迷協(xié)會(huì)改革創(chuàng)新的必要性,認(rèn)為球迷協(xié)會(huì)是我國(guó)足球市場(chǎng)的基礎(chǔ)建設(shè)者,是我國(guó)體育產(chǎn)業(yè)的內(nèi)容消費(fèi)者,是職業(yè)足球俱樂(lè)部的重要參與者,同樣也是社會(huì)群體文化的重要組成者。再者,本文通過(guò)文獻(xiàn)資料法、比較研究法、邏輯推理法和訪問(wèn)調(diào)查法等多種方法,選取職業(yè)足球俱樂(lè)部的分析事例,對(duì)國(guó)內(nèi)外球迷協(xié)會(huì)構(gòu)建及發(fā)展進(jìn)行了對(duì)比,分別從球迷協(xié)會(huì)性質(zhì)、組織內(nèi)部機(jī)構(gòu)設(shè)置和組織發(fā)展模式進(jìn)行分析。針對(duì)球迷協(xié)會(huì)的模式改革路徑,本研究首先簡(jiǎn)要分析了我國(guó)球迷協(xié)會(huì)發(fā)展歷程和現(xiàn)狀;再者,文章著重從球迷協(xié)會(huì)性質(zhì)、組織模式、機(jī)構(gòu)設(shè)置、運(yùn)作機(jī)制等方面,將我國(guó)球迷協(xié)會(huì)與世界具有代表性的成熟球迷協(xié)會(huì)進(jìn)行比較分析,顯著呈現(xiàn)其現(xiàn)有模式的優(yōu)劣勢(shì),并據(jù)此提出了我國(guó)球迷協(xié)會(huì)的基本構(gòu)建原則:統(tǒng)一管理原則、可盈利原則、以人為本原則;接著,研究從性質(zhì)及結(jié)構(gòu)構(gòu)建、資金來(lái)源及使用、運(yùn)行機(jī)制劃分三個(gè)方面詳細(xì)闡述了我國(guó)球迷協(xié)會(huì)模式改革路徑。針對(duì)球迷協(xié)會(huì)的人文創(chuàng)新路徑,本研究將我國(guó)球迷協(xié)會(huì)的人文創(chuàng)新主要分為行為層面、物質(zhì)層面、精神層面和制度層面四個(gè)基本構(gòu)成。在每個(gè)層面下,則包括了該層面內(nèi)涵和我國(guó)球迷協(xié)會(huì)的現(xiàn)狀,且逐一分析了造成當(dāng)下困境的原因,并有針對(duì)性的探討了該層面具體的創(chuàng)新方式和發(fā)展路徑,最后根據(jù)四個(gè)層面總體要求提出了我國(guó)球迷協(xié)會(huì)人文創(chuàng)新的總體目標(biāo)。事實(shí)上,球迷協(xié)會(huì)若想要形成一定的規(guī)模效應(yīng),其必定是依附于職業(yè)體育俱樂(lè)部而存在的,強(qiáng)烈的歸屬感是球迷協(xié)會(huì)得以塑造的前提。反之,成熟完善的球迷協(xié)會(huì)構(gòu)建可以凈化職業(yè)體育發(fā)展環(huán)境,推動(dòng)俱樂(lè)部本土化建設(shè),也可樹立體育文化的建設(shè)標(biāo)桿。
[Abstract]:Football, which has always been the most popular and most far-reaching one in all kinds of sports in the world, has been playing the role of benchmarking and pioneer in the reform and development of sports. As we all know, the professional league is the core of the football industry, and the professional football clubs are the basic units of the league, and the fans are not. Only the club, is the indispensable force in the development process of the whole football industry in our country. Throughout the football league, fans and clubs often show mutual respect and mutual support of mutual respect and mutual support. This is the main topic of all the clubs. The fan association is the typical form of the fan association. The football fans Association of our country was established at the beginning of the imitation of the advanced European Association of fans. Along with the years of football professionalism in China, the football association has maintained a more subtle relationship with the club while it is becoming mature. The emergence of negative events with a wide range of impact, which is more depressed than the developed fan industry in Europe and America, seriously lagged behind the promotion of football industry and football professionalism in our country. Therefore, it is urgent to find a way suitable for the development of China's Football Association and make it better for our country's football cause and even the whole sports industry. The fan association is the group aggregation form of the fan individual. The fan association itself has the commonness of the organizational concept, that is, the institutional content based on the organizational model, the operating mechanism, the structure construction and the functional division, and the humanistic content of the members' spiritual culture, behavior performance and material performance. This paper discusses the development path of China's fan association in two aspects of mode reform and humanistic innovation. Through comparison and analysis at home and abroad, this paper puts forward two basic strategies for the establishment of a more mature and more high-quality Football Association, which is of practical significance to promote the healthy development of the football industry in China. First, this paper analyzes the necessity of the reform and innovation of the football fans Association in China through the typical case and frame structure. It is considered that the fan association is the foundation builder of the football market in China, the content consumer of the sports industry in China, an important participant in the professional football club, and an important component of the social group culture. In this paper, through a variety of methods such as literature, comparative research, logical reasoning and access investigation, this paper selects the analysis examples of professional football clubs, and compares the construction and development of fans associations at home and abroad. This study first briefly analyzes the development process and status of the football association in China. Furthermore, the article focuses on the comparison and analysis of the fans Association and the world's representative mature fan association from the aspects of the nature of the fan association, the organization model, the institutional setting and the operating mechanism. At the same time, we put forward the basic construction principles of the Football Association of our country: the principle of unified management, the principle of profit and the principle of people-oriented. Then, the research from three aspects: the nature and the structure of the structure, the source and use of the fund and the operation mechanism, the reform path of the association of fans in China is expounded in detail. In this study, the humanistic innovation of the Football Association of China is divided into four basic components: the behavioral level, the material level, the spiritual level and the system level. At each level, it includes the connotation of this level and the present situation of our country's fan association, and analyzes the causes of the current situation one by one, and discusses the specific aspects of the level. In the end, according to the overall requirements of the four levels, the overall goal of the cultural innovation of our fans association is put forward. In fact, if the fan association wants to form a certain scale effect, it must be attached to the professional sports club, and the strong sense of belonging is the prerequisite for the molding of the fan association. The establishment of a mature and perfect fan association can purify the development environment of professional sports, promote the localization of the club, and set up a benchmark for the construction of sports culture.
【學(xué)位授予單位】：成都體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G843

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