本文選題：榆林市 + 網球　； 參考：《西安體育學院》2015年碩士論文

【摘要】：近年來,隨著我國改革開放的不斷深入,廣大人民群眾的物質生活水平在不斷提高的同時,對于精神生活的需求也在發(fā)生著變化。網球運動促進了全民健身運動的發(fā)展,網球消費已經成為體育消費綱要中的組成部分。隨著榆林市經濟的發(fā)展和廣大市民消費意識和消費水平的提高,榆林市已具備開展網球運動的經濟、地理、和人文條件。因此,合理的引導榆林市網球市場的發(fā)展,對提高榆林市網球運動水平和促進居民的網球消費觀念以及意識、改進網球市場的發(fā)展,提供了理論依據和真實可靠的參考數據。本文采用文獻資料法法、實地調查法、問卷調查法、訪談法、數據統(tǒng)計等方法,以榆林學院、榆林師范學院、榆林市體育局、榆林市聚豐智慧城、榆林市奧林城等網球館的網球消費作為本文的研究對象,得出以下結論:男性網球消費群體文化程度較高;消費人口明顯多于女性消費者;消費群體以中青年消費者和中等偏上收入人群為主。多數網球消費者對網球運動價值的認同程度是較高的。相比一線城市,榆林市目前網球消費水平現狀為:實物型網球消費方面的的狀況是目前還處于中低等的消費水平;在參與型網球消費方面的狀況是仍然處于中等的消費水平;在觀賞型網球消費方面的狀況是依然處于非常低的水平。女性以及男性的消費比例與北京、上海、廣州等國內網球開展最好的城市大致相同,但在比賽需求方面的動機,男性消費者明顯高于女性,絕大部分人群是健身需求與消遣娛樂方面的消費動機,女性消費者以提高自身修養(yǎng)為動機、以及對于追求時尚的動機和要明顯高于男性;老年人都是以健康為目的的鍛煉。本文對于榆林市網球消費行為的研究提出以下幾點建議:(一)開展多渠道的信息搜集,比如在網球場館的各種資料和消費信息方面,從而提高榆林市的網球消費層次,可以通過媒介廣告的方式來進行宣傳推廣。培養(yǎng)更多的網球愛好者,提高網球消費意識,形成較好的網球運動氣氛,吸引更多的女性、和青少年的消費者來加入網球運動,使業(yè)余網球運動成為群眾體育網球運動生活中不可或缺的組成部分。(二)加快網球場地和網球設施的利用率,政府部門需加大資金投入網球場地設施建設,實行政府、社會、個人等多渠道的融資來建設網球場館;鼓勵有條件的單位個人多投資,促進網球場和社區(qū)建設網球設施,從而多元化了社會網球的補充,既經濟又實用;榆林市高�？梢愿鶕陨淼臈l件狀況;在修建網球場地的同時,降低網球場管的收費,有條件的開放部分場地,以此來緩沖場地資源的緊張,在大力開展群眾競技網網球運動的基礎上,發(fā)展球運動。(三)建議榆林市各高校在大學校園中開設網球專項課程,通過圖書、報刊、雜志等途徑來介紹網球信息,重視網球的學校普及和普及專業(yè)的網球知識,介紹網球的基礎知識和基本技能等,從而可以讓更多的大學生可以了解網球這項運動的魅力所在,了解網球明星、網球趣事、并加入到網球運動中來。(四)倡導網球俱樂部增加網球競技比賽活動的開展,聘請專業(yè)的網球教學人才,舉辦各種類型的網球比賽,舉辦培訓班,促進網球協(xié)會的建立與發(fā)展。
[Abstract]:In recent years, with the continuous deepening of China's reform and opening up, the material living standard of the masses of the people is constantly improving, and the demand for spiritual life is changing. Tennis has promoted the development of the national fitness movement. Tennis consumption has become a part of the goal of sports elimination. With the economy of Yulin City Development and the improvement of the public consumption consciousness and consumption level, Yulin has developed the economic, geographical, and humanistic conditions of tennis sports. Therefore, the rational guidance of the development of the tennis market in Yulin City, to improve the level of tennis in Yulin and to promote the consciousness of the residents' tennis elimination, and to improve the development of the tennis market. This paper adopts the methods of literature, field investigation, questionnaire, interview, data statistics and so on, taking the tennis consumption of Yulin University, Yulin normal college, Yulin Sports Bureau, Yulin city of Jufeng wisdom City, Yulin city and other tennis courts as the research object of this paper. The following conclusions: the male tennis consumer group has a higher education level; the consumption population is obviously more than the female consumer; the consumer group is dominated by the middle-aged and young consumers and the middle income population. Most tennis consumers have a higher recognition of the tennis sport value. Compared with the first tier city, the current situation of tennis consumption in Yulin is: The status of the consumption of material tennis is still in the middle and low consumption level; the state of participation in tennis consumption is still at a moderate level of consumption; the consumption of ornamental tennis is still at a very low level. The consumption ratio of women and men is with domestic tennis in Beijing, Shanghai, Guangzhou and so on. The best cities are roughly the same, but the motive of the competition is that the male consumers are obviously higher than the women. Most of the people are the motivation of the fitness needs and entertainment, the female consumers are motivated to improve their self-cultivation, and the motivation for the pursuit of fashion is obviously higher than that of the men; the elderly are all healthy. This article puts forward the following suggestions for the study of tennis consumption behavior in Yulin: (1) to carry out multi channel information collection, such as all kinds of information and consumption information in tennis venues, so as to improve the level of tennis consumption in Yulin, and promote the promotion and promotion by means of media advertising. Tennis enthusiasts, improve the awareness of tennis consumption, form a better tennis atmosphere, attract more women, and young consumers to join the tennis sport, make amateur tennis sports an indispensable part of the sports life of the masses. (two) speed up the utilization of tennis courts and tennis facilities, government departments It is necessary to invest more money in the construction of tennis venues and facilities, implement the multi-channel financing of government, society and individual, to build tennis venues, encourage the individual units with conditions to invest more, promote tennis courts and community construction of tennis facilities, so as to diversify social tennis supplementation, both economic and practical; Yulin colleges and universities can be based on their own conditions. At the same time, in the construction of tennis court, the fee of the tennis court pipe is reduced, and the open part of the field is open to buffer the tension of the field resources. On the basis of vigorously carrying out the tennis sport of the mass competitive network, the ball sports are developed. (three) it is suggested that the colleges and universities in Yulin provide special tennis courses in the university campus, through books and newspapers, Magazine and other ways to introduce tennis information, pay attention to the popularity of tennis schools and popularize professional tennis knowledge, introduce the basic knowledge and basic skills of tennis, so that more students can understand the charm of tennis, tennis stars, tennis fun, and join in tennis. (four) Advocacy Network Ball clubs increase the activities of tennis competition, hire professional tennis teaching talents, hold various types of tennis competitions, hold training classes, and promote the establishment and development of Tennis Association.
【學位授予單位】：西安體育學院
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G845

【參考文獻】

相關期刊論文 前1條

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本文編號：2027033