本文選題：杭州綠城 + 足球俱樂部��； 參考：《廣西師范大學(xué)》2017年碩士論文

【摘要】：發(fā)現(xiàn)隨著足球聯(lián)賽在國內(nèi)體育賽事市場占據(jù)位置越來越重,越來越多的人喜歡并關(guān)注足球運(yùn)動(dòng),球迷作為足球市場最大的消費(fèi)群體,其觀賽行為也引起了部分學(xué)者的關(guān)注,國內(nèi)研究主要分為球迷越軌行為(暴力、攻擊與足球流氓等)、球迷文化建設(shè)及球迷的消費(fèi)行為三個(gè)方面。從研究對象來看,絕大部分學(xué)者均站在全國范圍的球迷來分析球迷越軌行,選取的案例多個(gè)賽季的多支球隊(duì)現(xiàn)場球迷越軌行為,僅有一兩篇論文是選取單支球隊(duì)的多賽季球迷表現(xiàn)情況展開分析論證。結(jié)合杭州綠城足球俱樂部的現(xiàn)實(shí)情況,杭州綠城足球俱樂部進(jìn)入中超聯(lián)賽后,雖然球員在賽場表現(xiàn)沒有可圈可點(diǎn)之處,但綠城球迷相對于頻頻傳出謾罵、群毆、暴力的消極觀賽行為極少,整個(gè)2016賽季,即便最后沒能逃脫降級的厄運(yùn),綠城球迷還是以比較積極的行為去回應(yīng)降級后的失落情緒,面對對方球員犯規(guī)以及不文明的行為、裁判員的誤判以及教練員的臨場指揮失利,曾經(jīng)激起現(xiàn)場球迷的語言攻擊外,比賽中球迷行為都比較文明,這一特殊的球場觀賽行為是值得國內(nèi)其他賽場借鑒。本研究運(yùn)用文獻(xiàn)資料法、問卷調(diào)查法、數(shù)理統(tǒng)計(jì)法、實(shí)地考察法及邏輯分析法,通過對綠城主場球迷的觀賽行為調(diào)查分析,得出以下結(jié)論:1、在對綠城主場球迷基本情況的問卷調(diào)查顯示:綠城主場觀賽的球迷男士占比超過68.5%,女士僅占31.5%;現(xiàn)場球迷職業(yè)分布呈現(xiàn)多元化(以大學(xué)生為主的學(xué)生群體占比明顯高于其他從業(yè)人員。);盡68.5%被調(diào)查者擁有本科及以上學(xué)歷;43.61%以上球迷收入集中在無收入這一部份球迷主要是學(xué)生;觀賽動(dòng)機(jī)以支持本土球隊(duì)和源于足球比賽的刺激性和觀賽強(qiáng)為主;球迷在觀賽過程中會(huì)與周圍球迷進(jìn)行互動(dòng),主要是互動(dòng)交流進(jìn)球時(shí)刻、裁判員水平、球員表現(xiàn)、教練員的指揮。2、杭州綠城球迷協(xié)會(huì)的組織相對有序規(guī)范、組織目標(biāo)相對明確。主場球迷的觀賽組織形式分為會(huì)員球迷(包括綠魂和綠城高校聯(lián)盟兩個(gè)球迷組織)與非會(huì)員球迷。綠城球迷協(xié)會(huì)是俱樂部對外宣傳的窗口,也是其人文關(guān)懷的價(jià)值體現(xiàn)。3、為了更清晰的闡述球迷現(xiàn)場觀賽行為,按照行為的宏觀表達(dá)分為積極觀賽行為和消極觀賽行為;按照行為的表現(xiàn)形式分為語言表現(xiàn)類(球迷口號、歌曲)、肢體動(dòng)作類(肢體行為類、手持器械類)以及橫幅標(biāo)語類。4、進(jìn)一步表明杭州綠城主場球迷的觀賽行為由以下幾個(gè)因素表現(xiàn):球迷協(xié)會(huì)組織行為、教練員臨場指揮行為、裁判員判罰行為、球員的表現(xiàn)行為、主場比賽比分和媒體及輿論并進(jìn)行深入調(diào)查與分析得出以下結(jié)論:(1)綠城主場球迷素質(zhì)較高,能夠有效減少現(xiàn)場球迷消極的觀賽行為;(2)教練員的臨場指揮行為、裁判員的判罰行為和球員賽場上的表現(xiàn)是影響現(xiàn)場球迷觀賽行為關(guān)鍵因素;(3)主場比賽比分、媒體和輿論的渲染,在一定程度上會(huì)影響到現(xiàn)場球迷觀賽的情緒,通過互聯(lián)網(wǎng)傳播途徑,雖然快速便捷,但也使得極端分子過分渲染比賽結(jié)果或者球隊(duì)、裁判及球迷之間的消極觀賽行為,造成仇視的情緒。因此,必須要減少暴力詞匯在媒體報(bào)道中的渲染,現(xiàn)場解說員也注意解說技巧。
[Abstract]:It is found that as the football league plays a more and more important position in the domestic sports competition market, more and more people like and pay attention to the football game. As the largest consumer group in the football market, fans have attracted the attention of some scholars. The domestic research is mainly divided into fans' deviant behavior (violence, attack and football hooligans, etc.). Cultural construction and the consumption behavior of the fans in three aspects. From the research object, most of the scholars are standing on the national fans to analyze the deviant behavior of the fans, the selected cases of many teams in many seasons are deviant from the fans, and only one or two papers are the analysis of the performance of the fans in a single team for the season. According to the reality of the Hangzhou Green City Football Club, Hangzhou Lvcheng football club has entered the Chinese Super League, although the players have no possible points in the game, but the Green City fans have few negative events, such as frequent abuse, flock and violence, and the whole 2016 season, even if they fail to escape the demotion of the bad luck, green. The City fans responded with more active behavior to respond to the loss after the demotion. In the face of the fouls and uncivilized behavior of the other players, the misjudgement of the referees and the loss of the coach's immediate command, the fans had been attacked by the language, and the behavior of the fans in the competition was more civilized than that of the fans. This study uses literature data method, questionnaire survey, mathematical statistics, field investigation and logical analysis. Through the investigation and analysis of the game behavior of Green City fans, the following conclusions are obtained: 1, the investigation of the basic situation of the home fans in green city shows that the fans of the Green City stadium are more than those of the fans. After 68.5%, women accounted for only 31.5%; the distribution of field fans was diversified (the proportion of students dominated by college students was significantly higher than that of other practitioners.) 68.5% of the respondents had a bachelor's degree or more; more than 43.61% of the fans' income was concentrated on the non income majority of the fans. In the course of the game, the fans interact with the surrounding fans in the course of the game, mainly interaction and exchange of goals, the level of the referee, the performance of the players, the.2 of the coach's command, the relatively orderly organization of the organization of the Hangzhou Green City fan association, the relatively clear organizational goal. It is divided into member fans (including the green soul and the two fan organizations of the Green City University Union) and the non member fans. The Green City fan association is the window of the club's publicity and the value of its humanistic concern.3. In order to clarify the behavior of the fans on the spot, it is divided into active watch and passive watch line according to the macro expression of the behavior. In accordance with the form of behavior (fan slogan, song), body action class (body behavior class, handheld device class) and banner class.4, the following factors are shown by the following factors: the organization behavior of the fan association, the coach's on-the-spot command behavior, and the referee's punishment. For the performance of the players, the score of the home game and the media and public opinion, the following conclusions are made and the following conclusions are made: (1) the high quality of the fans in the green city can effectively reduce the passive watching behavior of the fans on the spot; (2) the conduct of the coach's on-the-spot command, the judgment of the judges and the performance of the players on the field is the influence of the scene. The key factors for the behavior of the fans to watch the game; (3) the score of the home game, the media and the rendering of public opinion, to a certain extent, affect the mood of the fans on the spot, through the Internet, although it is fast and convenient, but also makes the extremists exaggerate the result of the competition or the team, the referee and the fans' passive watching behavior, causing hatred. Therefore, it is necessary to reduce the rendering of violent words in media reports, and commentators at the scene also pay attention to interpretation skills.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G843

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