本文選題：門戶網(wǎng)站 + 足球新聞圖片��； 參考：《沈陽體育學(xué)院》2017年碩士論文

【摘要】：隨著科技不斷進(jìn)步、生活節(jié)奏的逐漸加快以及新媒體的快速發(fā)展,使得受眾閱讀的習(xí)慣和方式也在發(fā)生轉(zhuǎn)變,而足球新聞圖片的拍攝報道工作在新媒體環(huán)境下也隨之在發(fā)生著重要改變。足球新聞圖片報道可以通過影像中豐富的內(nèi)容信息和多變的表達(dá)方式向受眾傳遞足球運(yùn)動中的事件內(nèi)容、比賽經(jīng)典瞬間和賽場內(nèi)外人物的情感表達(dá),可以利用它形象生動的特點向受眾及時準(zhǔn)確地進(jìn)行傳播。但是目前國內(nèi)門戶網(wǎng)站的足球新聞圖片報道存在內(nèi)容同質(zhì)化,素材單一性的不足,沒有充分發(fā)揮新聞圖片可以增加新聞可讀性的作用。所以本文要證明足球新聞圖片在這一方面的缺失并提出改進(jìn)建議,讓受眾不僅可以獲知足球比賽的基本新聞信息,也可以通過足球新聞圖片報道的內(nèi)容觸碰到受眾心底最柔軟的部分,從而提升足球新聞圖片報道的價值。與此同時,符號學(xué)在我國方興未艾,在視覺文化理論中,利用符號學(xué)中的相關(guān)理論知識去解釋與足球新聞圖片報道的內(nèi)在聯(lián)系,也是為符號學(xué)的深度研究提供了豐富的素材。準(zhǔn)確把握足球新聞圖片的傳播特點和符號學(xué)的相關(guān)理論依據(jù),有利于推動足球新聞圖片的拍攝報道工作和符號學(xué)相關(guān)理論的有序發(fā)展。本文利用相關(guān)歷史文獻(xiàn)將新聞攝影的傳播特點:互聯(lián)網(wǎng)的發(fā)展、手機(jī)媒體、新聞攝影平民化趨勢等作為基礎(chǔ),對足球新聞圖片傳播特點做出簡要分析,之后選取荷賽獲獎的體育圖片進(jìn)行舉例分析,說明體育圖片中所存在的不同符號學(xué)理論,最后將2014年巴西世界杯期間騰訊體育和新浪體育所拍攝的足球新聞圖片作為論文的主要研究對象,讓其與符號學(xué)的相關(guān)理論聯(lián)系起來分析,本文使用文獻(xiàn)資料法對研究內(nèi)容進(jìn)行文獻(xiàn)資料收集和相關(guān)圖片、數(shù)據(jù)整理,再使用對比分析法、內(nèi)容分析法對足球類體育新聞圖片和符號學(xué)相關(guān)理論的關(guān)系進(jìn)行有效地聯(lián)系與分析,利用符號學(xué)理論解讀足球類體育新聞圖片,找到目前足球類體育新聞圖片在利用影像內(nèi)容向受眾表達(dá)影像價值上所存在的問題,得出結(jié)果:騰訊體育和新浪體育巴西世界杯足球新聞圖片內(nèi)容簡單、素材單一,新聞可讀性較低。結(jié)論:足球新聞圖片中的影像內(nèi)容可以用符號學(xué)理論分析解讀,能夠指導(dǎo)足球類體育新聞圖片的拍攝報道,以此提出相關(guān)的解決對策和建議,希望為足球新聞圖片的拍攝報道工作和為豐富符號學(xué)相關(guān)理論的研究素材提供一些參考和建議。
[Abstract]:With the development of science and technology, the quickening pace of life and the rapid development of new media, the habits and ways of readers' reading are also changing. However, the shooting and reporting of football news pictures is changing greatly under the new media environment. The football news picture report can transmit the event content in the football game to the audience through the rich content information and the changeable expression way in the video, the competition classic moment and the emotion expression of the characters inside and outside the field. Can use its vivid characteristics to the audience timely and accurate dissemination. But at present, the football news picture report of the domestic portal website has the deficiency of homogeneity of content and the singularity of the material, so it can increase the readability of the news by not giving full play to the news picture. Therefore, this paper will prove the lack of football news pictures in this respect and put forward some suggestions for improvement, so that the audience can not only get the basic news information of football matches. It can also touch the softest part of the audience through the content of the football news photo report, thus enhancing the value of the football news picture report. At the same time, semiotics is in the ascendant in our country. In the theory of visual culture, using the relevant theoretical knowledge of semiotics to explain the internal relation with the football news picture report is also a rich material for the deep study of semiotics. Accurately grasping the characteristics of football news pictures and the relevant theoretical basis of semiotics is helpful to promote the shooting and reporting of football news pictures and the orderly development of semiotics related theories. Based on the characteristics of news photography, such as the development of the Internet, the mobile media, the trend of news photography and so on, this paper makes a brief analysis of the characteristics of the spread of football news pictures. Then we choose the winning sports pictures to illustrate the different semiotics theories in the sports pictures. Finally, the football news pictures taken by Tencent Sports and Sina Sports during the 2014 World Cup in Brazil are taken as the main research objects, so that they can be related to the relevant theories of semiotics. In this paper, we use the method of literature and materials to collect the literature and related pictures, organize the data, and then use the comparative analysis method. The content analysis method effectively links and analyzes the relationship between football sports news pictures and semiotics theories, and interprets football sports news pictures by using semiotics theory. To find out the existing problems in using video content to express the image value to the audience in football sports news pictures at present. The results are as follows: Tencent Sports and Sina Sports Brazil World Cup football news pictures are simple in content and single in material. The news is less readable. Conclusion: the image content of football news pictures can be analyzed and interpreted by semiotics theory, which can guide the shooting and reporting of football sports news pictures, and put forward relevant countermeasures and suggestions. It is hoped that some references and suggestions will be provided for the shooting and reporting of football news pictures and for enriching the research materials of semiotics related theories.
【學(xué)位授予單位】：沈陽體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G212;G843

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