本文選題：體育休閑 + 體育休閑娛樂活動�。� 參考：《曲阜師范大學(xué)》2017年碩士論文

【摘要】：生產(chǎn)力極大提高與科學(xué)技術(shù)飛速發(fā)展的今天,人們的生活水平提高和消費觀念開始轉(zhuǎn)變,逐漸注重精神和生活質(zhì)量的享受與體驗,休閑時代隨之而來。在全民健身上升為國家戰(zhàn)略與健康中國政策提出的大背景下,國務(wù)院辦公廳印發(fā)了《關(guān)于加快發(fā)展健身休閑產(chǎn)業(yè)的指導(dǎo)意見》,文件中指出要普及日常健身,大力發(fā)展戶外運動,推廣適合公眾廣泛參與的健身休閑項目,加快發(fā)展普及性廣、關(guān)注度高、市場空間大的運動項目。這為體育休閑娛樂活動的發(fā)展提供了環(huán)境與政策上的支持。因此,對新時期下的體育休閑娛樂活動及其策劃理論與實踐的研究,為指導(dǎo)人們參與體育休閑娛樂活動具有重要的理論價值與實踐指導(dǎo)意義。文章運用文獻(xiàn)資料、案例分析、專家訪談和實地考察等研究方法對體育休閑娛樂活動的產(chǎn)生發(fā)展以及演化過程進(jìn)行了歸納闡釋,對體育休閑娛樂活動的特征、功能、分類以及人們參與體育休閑娛樂活動的行為動機等方面進(jìn)行總結(jié)概括。依據(jù)策劃學(xué)的基礎(chǔ)理論,結(jié)合體育休閑娛樂活動的基本特點,分別從策劃理念、策劃原理、策劃原則、策劃方法、策劃程序、策劃內(nèi)容六個方面來闡述和構(gòu)建體育休閑娛樂活動策劃的基本理論,為體育休閑娛樂活動策劃實踐部分研究奠定了切實可靠的理論基礎(chǔ)。在實踐部分,對安徽衛(wèi)視的《男生女生向前沖》全民健身體育娛樂類節(jié)目和定位于全民參與的“2016中國坐標(biāo)·廣州城市定向戶外挑戰(zhàn)賽”兩個不同類型的案例,著重從主題策劃、內(nèi)容策劃、組織管理策劃、風(fēng)險管理策劃等方面進(jìn)行了研究。最后運用構(gòu)建的體育休閑娛樂活動策劃理論,并結(jié)合實地考察法,編寫了以“云臺山‘穿越山水間,徒步穿云行’”為主題的戶外活動策劃方案。通過上述研究,初步得出以下結(jié)論:(1)體育休閑娛樂活動的快速發(fā)展得益于全民健身國家戰(zhàn)略和健康中國理念的時代背景,以及人們的內(nèi)在需要。人們的不同需求使體育休閑娛樂活動項目呈現(xiàn)出了多樣化的發(fā)展趨勢。(2)體育休閑娛樂活動策劃的基本理論包括策劃理念(人本理念、和諧理念、動感理念);策劃原理(點式效應(yīng)原理、全局效應(yīng)原理、互動效應(yīng)原理、創(chuàng)新效應(yīng)原理、系統(tǒng)效應(yīng)原理);策劃原則(創(chuàng)新開放性原則、目標(biāo)指向性原則、動態(tài)發(fā)展性原則、整體聯(lián)動性原則、可行有效性原則);策劃方法(整體策劃方法、群體策劃方法、創(chuàng)新策劃方法);策劃程序(活動計劃、活動立項、活動實施、活動評估)以及策劃基本內(nèi)容(活動主題策劃、項目內(nèi)容策劃、組織管理策劃、市場宣傳策劃、項目成本策劃、風(fēng)險管理策劃)六個方面。體育休閑娛樂活動策劃基本理論的構(gòu)建為人們科學(xué)策劃和有效參與體育休閑娛樂活動奠定理論基礎(chǔ)。(3)《男生女生向前沖》和2016中國坐標(biāo)·廣州城市定向戶外挑戰(zhàn)賽是以成功的主題和內(nèi)容策劃以及全民娛樂的平民化定位,吸引了大眾的積極參與和喜愛,為體育休閑娛樂活動策劃實踐研究提供了生動的案例。云臺山“穿越山水間,徒步穿云行”活動策劃方案文本的編寫真實有效,充分展現(xiàn)了戶外徒步運動策劃方案的基本流程。
[Abstract]:With the great improvement of productivity and the rapid development of science and technology, people's living standards and consumption concepts begin to change, and gradually pay attention to the enjoyment and experience of the spirit and quality of life. The leisure era comes with them. Under the background of the national fitness rising to the national strategy and health China policy, the office of the State Council has issued a "" On the guidance of speeding up the development of fitness and leisure industry, the paper points out that we should popularize daily fitness, vigorously develop outdoor sports, promote fitness and leisure projects suitable for public participation, and accelerate the development of sports projects with wide popularity, high attention and large market space. This provides the environment and policy for the development of sports leisure and entertainment activities. Therefore, the study of sports leisure and entertainment activities and its planning theory and practice under the new period has important theoretical and practical guiding significance for guiding people to participate in sports leisure and entertainment activities. The article uses literature, case analysis, expert interview and field investigation and other research methods for sports leisure and entertainment. The development and evolution process of the movement are summarized and explained. The characteristics, functions, classification and people's participation in sports leisure and entertainment activities are summarized and summarized. According to the basic theory of planning science and the basic characteristics of sports leisure and entertainment activities, the planning concept and planning are made respectively. Principles, planning principles, planning methods, planning procedures, planning content six aspects to elaborate and construct the basic theory of sports leisure and entertainment activities planning, for sports leisure and entertainment activities planning and practice part of the study laid a practical and reliable theoretical basis. In the practice part, the Anhui satellite TV "boys and girls forward > the National Fitness Sports" The entertainment programs and the two different types of cases located in the "2016 China coordinate Guangzhou City Oriented Outdoor Challenge competition" are focused on the aspects of theme planning, content planning, organizational management planning, risk management planning and so on. Through the above study, the following conclusions are obtained: (1) the rapid development of sports leisure and entertainment activities benefit from the national strategy of national fitness and the background of the healthy Chinese concept, and the internal needs of people. The different needs of the sports leisure activities show a variety of development trends. (2) the basic theory of sports recreational activities planning includes the planning concept (human concept, harmony concept, dynamic sense); planning principle (point effect principle, global effect principle, interaction effect principle, innovation effect principle, system effect original) Planning principles (innovation and opening principle, goal orientation principle, dynamic development principle, overall linkage principle, feasible validity principle); planning method (overall planning method, group planning method, innovation planning method); planning procedure (activity plan, activity project, activity implementation, activity evaluation) and planning basic content (active owner) Six aspects: project planning, project content planning, organizational management planning, market propaganda and planning, project cost planning, risk management planning), the basic theory of sports leisure and entertainment planning is the basis for scientific planning and effective participation in sports leisure and entertainment activities. (3) < boys and girls' forward > and 2016 China coordinates. The state city Orienteering outdoor challenge is a successful theme and content planning as well as the civilian orientation of the whole people's entertainment. It attracts the active participation and love of the public. It provides a vivid case for the planning and practice of sports leisure and entertainment activities. The text of Yuntai Mountain "crossing the mountains and rivers, walking through the clouds" activity plan text is true. Effective, fully demonstrated the basic process of outdoor hiking plan.

【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G812.4

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