本文選題：北碚區(qū) + 老年人��； 參考：《西南大學(xué)》2017年碩士論文

【摘要】：21世紀以來,我國已經(jīng)進入老齡化社會,據(jù)預(yù)計到2050年老年人口將達到全國人口的三分之一。根據(jù)重慶市老齡化委員會得知:到目前為止,重慶60歲以上老年人口已經(jīng)超過465萬人,占全市總?cè)丝诘?5%;可根據(jù)北碚區(qū)老齡化委員會得知:北碚區(qū)老齡化趨勢更加明顯,60歲以上的老年人口共11.27萬人,已占全區(qū)總?cè)丝诘?7.13%,嚴重高于全市老齡化水平。因此對北碚區(qū)老年人體育消費進行調(diào)查分析具有一定的研究價值。筆者通過文獻資料法,問卷調(diào)查法,數(shù)據(jù)統(tǒng)計法,對北碚區(qū)老年人體育消費的現(xiàn)狀及老年人體育消費的影響因素進行調(diào)查分析,發(fā)現(xiàn)北碚區(qū)老年人體育消費的特征以及在體育消費中存在的問題,以此提出相應(yīng)的對策,希望可以為老年人身心健康的發(fā)展以及老年體育消費市場的發(fā)展提供一些參考。通過調(diào)查研究得出的結(jié)論如下:北碚區(qū)老年人的體育消費意識存在較大差異;北碚區(qū)老年人的體育消費動機多元化;北碚區(qū)老年人的體育消費行為比較單一化;北碚區(qū)老年人的體育消費后滿意度不高;影響北碚區(qū)老年人的體育消費因素是多方面共同作用的結(jié)果。根據(jù)以上結(jié)論,提出了以下建議:(1)加大宣傳力度,培養(yǎng)消費意識,鼓勵適度的體育消費。(2)政府計劃修建實用、方便和廉價的健身場所,以刺激消費潛力(3)提高實物型消費品的質(zhì)量和檔次,增加觀賞型和信息型體育消費的宣傳力度(4)加強對社區(qū)體育指導(dǎo)員的培養(yǎng)力度,為老年人體育消費提供專業(yè)指導(dǎo)。(5)提高老年人法律意識,用法律武器維護自己的合法權(quán)益。(6)規(guī)范老年人體育消費市場,為老年人提供一個良好的消費壞境。研究目的:調(diào)查和了解北碚區(qū)老年人體育消費現(xiàn)狀,發(fā)現(xiàn)老年人體育消費市場出現(xiàn)的問題,為重慶市老年人體育發(fā)展和相關(guān)政策的制定提供科學(xué)依據(jù);為企業(yè)開發(fā)老年人體育產(chǎn)品、改善體育消費服務(wù)市場提供參考。研究意義:(1)促進老年體育產(chǎn)業(yè)發(fā)展,以促進銀發(fā)經(jīng)濟的形成。(2)促進老年人體育市場的發(fā)展,實現(xiàn)老年人健身和商業(yè)價值雙贏的局面。(3)有利于體育企業(yè)制定相應(yīng)的營銷組合策略,提升競爭力。
[Abstract]:Since the 21st century, China has entered an aging society, it is estimated that by 2050, the elderly population will reach 1/3 of the national population. According to the Chongqing Municipal Commission on Aging, so far, the number of elderly people over 60 years of age in Chongqing has exceeded 4.65 million. According to the Committee on Aging of Beibei District, the aging trend of Beibei District is more obvious. There are 112700 people aged over 60 years old, which accounts for 17.13% of the total population in Beibei District, which is seriously higher than the aging level of the whole city. Therefore, it has certain research value to investigate and analyze the sports consumption of the elderly in Beibei district. Based on the methods of literature, questionnaire and statistics, the author investigated and analyzed the current situation of sports consumption of the elderly in Beibei district and the influencing factors of the sports consumption of the elderly. This paper finds out the characteristics of the sports consumption of the elderly in Beibei district and the problems existing in the sports consumption, and puts forward the corresponding countermeasures, hoping to provide some references for the development of the physical and mental health of the elderly and the development of the sports consumption market for the elderly. The conclusions obtained from the investigation are as follows: the sports consumption consciousness of the elderly in Beibei district is quite different; the sports consumption motivation of the elderly in Beibei district is diversified; the sports consumption behavior of the elderly in Beibei district is relatively simple; The satisfaction degree of the elderly in Beibei district after sports consumption is not high, and the factors affecting the sports consumption of the elderly in Beibei district are the result of the joint action of many aspects. Based on the above conclusions, the following suggestions are put forward: 1) increase propaganda, cultivate consumption awareness, encourage moderate sports consumption.) the government plans to build practical, convenient and cheap fitness places. In order to stimulate consumption potential (3) to improve the quality and grade of real type consumer goods, to increase the publicity of ornamental and informational sports consumption. 4) to strengthen the training of community sports instructors. To provide professional guidance for the elderly sports consumption. 5) to improve the legal awareness of the elderly, to maintain their legal rights and interests with legal weapons. 6) to standardize the sports consumption market for the elderly, and to provide a good consumption environment for the elderly. Objective: to investigate and understand the current situation of sports consumption of the elderly in Beibei District, and to find out the problems in the sports consumption market of the elderly so as to provide scientific basis for the development of sports for the elderly in Chongqing and the formulation of related policies. For the enterprise to develop sports products for the elderly, improve the sports consumption service market to provide reference. Research significance: 1) promote the development of sports industry for the aged, promote the formation of silver hair economy, promote the development of the sports market for the elderly, and realize the win-win situation of the fitness and commercial value of the elderly. Enhance competitiveness.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G80-05

【參考文獻】

相關(guān)期刊論文 前10條

1 田虹;楊洋;劉英;;5大社會階層體育消費意愿和行為的比較研究[J];北京體育大學(xué)學(xué)報;2014年10期

2 王喬君;童瑩娟;;長三角城市居民體育消費結(jié)構(gòu)研究[J];體育科學(xué);2013年10期

3 孟杰;;淺析大學(xué)生體育消費現(xiàn)狀和消費心理特征[J];赤峰學(xué)院學(xué)報(自然科學(xué)版);2013年05期

4 佟小玲;;豫北地區(qū)大學(xué)生體育消費現(xiàn)狀的調(diào)查分析[J];武漢體育學(xué)院學(xué)報;2010年08期

5 陳善平;王云冰;韓驥磊;;不同鍛煉行為階段的體育消費心理[J];體育科學(xué);2008年11期

6 陳華;;體育消費行為理論探索[J];廣州體育學(xué)院學(xué)報;2007年06期

7 金再活;王淑霞;孫斌;;21世紀中國老年人體育消費的現(xiàn)狀調(diào)查及對策分析[J];北京體育大學(xué)學(xué)報;2006年12期

8 申亮;肖煥禹;;不同社會階層居民體育消費行為的研究——以上海市階層地位影響消費行為的社會調(diào)查為案例[J];體育與科學(xué);2006年06期

9 陳英軍;;湖南省大學(xué)生體育消費結(jié)構(gòu)及價值取向調(diào)查研究[J];北京體育大學(xué)學(xué)報;2006年04期

10 劉志強,張庚淼,韓省亮,史斌,趙江紅;21世紀我國現(xiàn)代體育消費行為及對策研究[J];西安體育學(xué)院學(xué)報;2004年03期

相關(guān)碩士學(xué)位論文 前4條

1 嚴淼;常德市區(qū)中老年人體育消費行為研究[D];湖南師范大學(xué);2014年

2 郭惠風(fēng);武漢市老年人體育消費現(xiàn)狀分析及建議[D];華中師范大學(xué);2014年

3 史昭;河南省城市老人女性體育消費現(xiàn)狀與分析[D];河南大學(xué);2014年

4 王迪;北京市海淀區(qū)老年人體育消費現(xiàn)狀的研究[D];北京體育大學(xué);2013年

，

本文編號：1839857