本文選題：馬拉松　切入點(diǎn)：體育特色小鎮(zhèn)　出處：《首都體育學(xué)院》2017年碩士論文

【摘要】：體育與旅游融合的“體驗(yàn)式”旅游的發(fā)展方式將會(huì)顛覆傳統(tǒng)的“觀光式”旅游,體育特色小鎮(zhèn)將成為我國(guó)體育產(chǎn)業(yè)發(fā)展的新動(dòng)力。本文旨在通過(guò)對(duì)大圩馬拉松體育特色小鎮(zhèn)的調(diào)查研究分析當(dāng)前大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)的發(fā)展現(xiàn)狀,并對(duì)大圩鎮(zhèn)發(fā)展馬拉松體育特色小鎮(zhèn)提出建議。本文首先通過(guò)文獻(xiàn)資料法,梳理有關(guān)體育旅游、鄉(xiāng)村旅游、特色小鎮(zhèn)的大圩鎮(zhèn)近兩年發(fā)展馬拉松體育特色小鎮(zhèn)的資料,為進(jìn)一步開(kāi)展調(diào)查奠定基礎(chǔ);其次通過(guò)實(shí)地調(diào)查法,親身參與到大圩鎮(zhèn)馬拉松賽事中,掌握了大量第一手資料;再次通過(guò)問(wèn)卷調(diào)查法,調(diào)查參賽者的基本信息及體驗(yàn)感受,為研究結(jié)論提供客觀的數(shù)據(jù)支持;最后通過(guò)訪談法,對(duì)當(dāng)?shù)卣藛T、賽事組委會(huì)工作人員、農(nóng)家樂(lè)個(gè)體戶等目標(biāo)群體進(jìn)行訪談,通過(guò)訪談?dòng)涗浀恼頌檠芯拷Y(jié)論提供準(zhǔn)確的反饋。本研究結(jié)果顯示:1.區(qū)位因素、豐富的自然資源、完善的鄉(xiāng)村旅游、趣味的馬拉松賽事等優(yōu)勢(shì)是促進(jìn)大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)發(fā)展內(nèi)部動(dòng)力;2.我國(guó)對(duì)特色小鎮(zhèn)的扶持政策、合肥市的經(jīng)濟(jì)發(fā)展、國(guó)外的諸多案例經(jīng)驗(yàn)、互聯(lián)網(wǎng)技術(shù)的應(yīng)用是促進(jìn)大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)發(fā)展的外部機(jī)遇;3.我國(guó)特色小鎮(zhèn)的發(fā)展水平參差不齊是大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)面臨的外部挑戰(zhàn);4.大圩鎮(zhèn)基礎(chǔ)設(shè)施建設(shè)不夠完善、缺乏與休閑體育產(chǎn)業(yè)的關(guān)聯(lián)、賽事組織水平有待提高是大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)發(fā)展中存在的問(wèn)題�；谡{(diào)查研究的結(jié)果,結(jié)合大圩鎮(zhèn)實(shí)際情況,本文給出以下建議:1.宏觀層面:建立完善的標(biāo)準(zhǔn)體系;上級(jí)政府加強(qiáng)政策引導(dǎo)以及市場(chǎng)監(jiān)管;完善體育特色小鎮(zhèn)有關(guān)法律法規(guī)等。2.微觀層面:加強(qiáng)馬拉松文化建設(shè);提高賽事的組織水平;完善賽事服務(wù)團(tuán)隊(duì)建設(shè);培養(yǎng)高水平的賽事管理人員等。
[Abstract]:Sports and tourism integration of the "experience" of tourism development will subvert the traditional "sightseeing" tourism, sports town features will become a new impetus to the development of the sports industry in China. This paper aims to research on the Da Wei marathon sports town's characteristics and analyzed the current situation of Weizhen marathon sports features of the town. And puts forward some suggestions on the development of Weizhen marathon sports town features. Firstly, through combing the relevant literature, sports tourism, rural tourism, the characteristics of small town development in recent years Weizhen marathon sports characteristics of small town, and lay the foundation for further investigation; secondly through field investigation, personally involved in the big Wei Zhen Ma marathon, master a lot of first-hand information; again through the questionnaire, survey participants the basic information and experience, to provide an objective conclusion The data support; finally through interviews of local government officials, the organizing committee staff, farmhouse self-employed target group interviews, through interviews records to provide accurate feedback to the conclusion of the study. The results of this study show: 1. location, abundant natural resources, improve the rural tourism, fun marathon the advantage is to promote competition Weizhen marathon sports town features internal impetus for the development of our country; 2. of the town's characteristics support policy, the economic development of Hefei City, many cases of foreign experience, the application of Internet technology is to promote the town marathon sports town features development opportunities; the development level of the 3. characteristics of China town is the uneven external challenge Weizhen marathon Sports Feature of the town; 4. big town infrastructure construction is not perfect, the lack of association and leisure sports industry, competition The organization needs to be improved is the existence of a large town marathon sports town features development problems. Based on the results of investigation and research, combined with the actual situation of large towns, this paper gives the following suggestions: 1. the macro level: the establishment of perfect standard system; higher levels of government to strengthen policy guidance and supervision; improve relevant laws and regulations and other physical characteristics of small town.2. the micro level: strengthen the marathon culture construction; improve the event organization level; improve the construction of sports service team; training high level sports management personnel.

【學(xué)位授予單位】：首都體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G822.8

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