本文選題：馬拉松　切入點：體育特色小鎮(zhèn)　出處：《首都體育學(xué)院》2017年碩士論文

【摘要】：體育與旅游融合的“體驗式”旅游的發(fā)展方式將會顛覆傳統(tǒng)的“觀光式”旅游,體育特色小鎮(zhèn)將成為我國體育產(chǎn)業(yè)發(fā)展的新動力。本文旨在通過對大圩馬拉松體育特色小鎮(zhèn)的調(diào)查研究分析當(dāng)前大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)的發(fā)展現(xiàn)狀,并對大圩鎮(zhèn)發(fā)展馬拉松體育特色小鎮(zhèn)提出建議。本文首先通過文獻(xiàn)資料法,梳理有關(guān)體育旅游、鄉(xiāng)村旅游、特色小鎮(zhèn)的大圩鎮(zhèn)近兩年發(fā)展馬拉松體育特色小鎮(zhèn)的資料,為進(jìn)一步開展調(diào)查奠定基礎(chǔ);其次通過實地調(diào)查法,親身參與到大圩鎮(zhèn)馬拉松賽事中,掌握了大量第一手資料;再次通過問卷調(diào)查法,調(diào)查參賽者的基本信息及體驗感受,為研究結(jié)論提供客觀的數(shù)據(jù)支持;最后通過訪談法,對當(dāng)?shù)卣藛T、賽事組委會工作人員、農(nóng)家樂個體戶等目標(biāo)群體進(jìn)行訪談,通過訪談記錄的整理為研究結(jié)論提供準(zhǔn)確的反饋。本研究結(jié)果顯示:1.區(qū)位因素、豐富的自然資源、完善的鄉(xiāng)村旅游、趣味的馬拉松賽事等優(yōu)勢是促進(jìn)大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)發(fā)展內(nèi)部動力;2.我國對特色小鎮(zhèn)的扶持政策、合肥市的經(jīng)濟(jì)發(fā)展、國外的諸多案例經(jīng)驗、互聯(lián)網(wǎng)技術(shù)的應(yīng)用是促進(jìn)大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)發(fā)展的外部機遇;3.我國特色小鎮(zhèn)的發(fā)展水平參差不齊是大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)面臨的外部挑戰(zhàn);4.大圩鎮(zhèn)基礎(chǔ)設(shè)施建設(shè)不夠完善、缺乏與休閑體育產(chǎn)業(yè)的關(guān)聯(lián)、賽事組織水平有待提高是大圩鎮(zhèn)馬拉松體育特色小鎮(zhèn)發(fā)展中存在的問題�；谡{(diào)查研究的結(jié)果,結(jié)合大圩鎮(zhèn)實際情況,本文給出以下建議:1.宏觀層面:建立完善的標(biāo)準(zhǔn)體系;上級政府加強政策引導(dǎo)以及市場監(jiān)管;完善體育特色小鎮(zhèn)有關(guān)法律法規(guī)等。2.微觀層面:加強馬拉松文化建設(shè);提高賽事的組織水平;完善賽事服務(wù)團(tuán)隊建設(shè);培養(yǎng)高水平的賽事管理人員等。
[Abstract]:The development of "experiential" tourism, which combines sports and tourism, will upend the traditional "sightseeing" tourism. The sports characteristic town will become the new motive force of the sports industry development of our country. This article aims to analyze the present situation of the development of the marathon sports characteristic town of Dawei town through the investigation and research of the sports characteristic town of Daxu. And put forward some suggestions on the development of Marathon sports characteristic town in Dawei Town. Firstly, through the method of literature, this paper combs the data about sports tourism, rural tourism and the development of Marathon sports characteristic town in Dawei Town in the past two years. To lay the foundation for further investigation; secondly, through the field investigation method, to participate in the Marathon of Da Wei Town in person, and to grasp a large number of first-hand information; again, through the questionnaire survey method, to investigate the participants' basic information and experience and feelings. In order to provide objective data support for the conclusion of the study; finally, through interviews, the local government personnel, event organizing committee staff, Nongjiale self-employed and other target groups were interviewed. The results of this study show that: 1. Location factors, abundant natural resources, perfect rural tourism, The advantages of the interesting marathon events are to promote the development of the Marathon sports characteristic town in Dazhu Town. 2.The supporting policy of our country to the characteristic town, the economic development of Hefei City, and the experience of many foreign cases. The application of Internet technology is the external opportunity to promote the development of Marathon Sports characteristic Town in Dawei Town. 3. The uneven development level of the characteristic town in China is the external challenge faced by Marathon Sports characteristic Town in Dawei Town. The infrastructure construction is not perfect enough, The lack of connection with leisure sports industry and the need to improve the level of event organization are the problems existing in the development of Marathon Sports characteristic Town in Dawei Town. Based on the results of investigation and research, combined with the actual situation of Dawei Town, The following suggestions are given in this paper: 1. Macro level: establishing perfect standard system; strengthening policy guidance and market supervision by higher level government; perfecting relevant laws and regulations of small towns with sports characteristics and so on. 2. Micro level: strengthening the construction of marathon culture; Improve the level of organization of the event; improve the team construction of the event service; train high level of competition management personnel.
【學(xué)位授予單位】：首都體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G822.8

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