發(fā)布時間：2018-03-21 07:57

  本文選題：體育經(jīng)濟(jì)　切入點：體育產(chǎn)業(yè)　出處：《體育文化導(dǎo)刊》2017年08期 　論文類型：期刊論文

【摘要】：采用文獻(xiàn)資料、比較分析法等,在體育產(chǎn)業(yè)新政背景下,探析我國體育賽事IP價值的提升路徑,為我國體育賽事的發(fā)展提供借鑒。主要結(jié)論:體育賽事IP在整個體育賽事產(chǎn)業(yè)鏈中處于核心價值地位;與國際體育賽事相比較,我國體育賽事IP還存在價值低、盈利難、價值鏈不完善等諸多困境。建議:我國體育賽事需要不斷強(qiáng)化IP建設(shè),培育賽事品牌;加快賽事立法,加強(qiáng)賽事版權(quán)保護(hù);凝聚粉絲情感,培養(yǎng)賽事忠實消費群體;圍繞賽事IP開發(fā)、完善賽事IP價值鏈。
[Abstract]:Under the background of the new policy of sports industry, using the literature and comparative analysis, this paper analyzes the path of IP value promotion of sports events in China. The main conclusion is that the IP of sports events is in the core value position in the whole industry chain of sports events, compared with the international sports events, the IP of sports events in our country still has low value and difficult to make profits. Some difficulties such as imperfect value chain and so on. It is suggested that the sports events in our country should strengthen the construction of IP, cultivate the brand of events, speed up the legislation of the competition, strengthen the copyright protection of the events, gather the fans' feelings, and train the loyal consumer groups of the events. Improve the IP value chain around competition IP development.
【作者單位】： 樂山師范學(xué)院體育學(xué)院;成都師范學(xué)院體育學(xué)院;
【分類號】：G812

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本文編號：1642949