本文關(guān)鍵詞： 合肥市 少兒體育 培訓(xùn)市場(chǎng)　出處：《山東體育學(xué)院》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)的發(fā)展,人民對(duì)生活質(zhì)量的要求日益提高,在政府為人民加強(qiáng)健身路徑,不斷出臺(tái)新政策的同時(shí),由于市場(chǎng)仍不能滿足受訓(xùn)者與家長(zhǎng)健身的需求,特別是不能滿足對(duì)少兒體育的需要,所以近幾年來(lái),合肥市各種大大小小的少兒體育培訓(xùn)機(jī)構(gòu)迅速發(fā)展開(kāi)來(lái),已經(jīng)形成了初具規(guī)模的少兒體育培訓(xùn)市場(chǎng)。2001合肥市體育局出臺(tái)了《合肥市體育市場(chǎng)管理?xiàng)l例》,條例中指出,凡是以體育項(xiàng)目為內(nèi)容的經(jīng)營(yíng)活動(dòng)都要遵守本條例。條例中明確了監(jiān)督管理的范圍,明確了申請(qǐng)與審批的條件,經(jīng)營(yíng)管理的方法以及所應(yīng)承擔(dān)的法律責(zé)任;通過(guò)問(wèn)卷調(diào)查、實(shí)地考察及訪談法對(duì)參加培訓(xùn)者學(xué)生、學(xué)生家長(zhǎng)、培訓(xùn)的教練員及合肥市的培訓(xùn)機(jī)構(gòu)進(jìn)行了實(shí)地研究,收集培訓(xùn)者家長(zhǎng)對(duì)合肥市培訓(xùn)市場(chǎng)的認(rèn)識(shí)及參加體育培訓(xùn)的動(dòng)機(jī),了解合肥市少兒體育培訓(xùn)機(jī)構(gòu)的經(jīng)營(yíng)資格、場(chǎng)地設(shè)施及師資力量等硬件軟件設(shè)備是否滿足市場(chǎng)需求、政府規(guī)定及市場(chǎng)經(jīng)營(yíng)規(guī)律。據(jù)調(diào)查了解,合肥市少兒體育培訓(xùn)主要的培訓(xùn)項(xiàng)目有:羽毛球、乒乓球、籃球、網(wǎng)球、足球、游泳、體育舞蹈、套路、散打、跆拳道、詠春拳、空手道等;由于一些大的體育培訓(xùn)機(jī)構(gòu)、少兒體校等開(kāi)設(shè)的項(xiàng)目不全,不能滿足有些家長(zhǎng)主觀意識(shí)需求,很多項(xiàng)目都是一些小的甚至是私人的沒(méi)有任何審批證件的培訓(xùn)機(jī)構(gòu)在承擔(dān),再加上政府監(jiān)管不嚴(yán),所以在合肥市少兒體育培訓(xùn)市場(chǎng)存在很大問(wèn)題。本研究選擇合肥市6家體育培訓(xùn)機(jī)構(gòu)進(jìn)行研究,分別為合肥市虹橋體育培訓(xùn)中心,紅都五環(huán)體育舞蹈培訓(xùn)中心,綠都五環(huán)體育舞蹈培訓(xùn)中心,娜舞飛翔體育舞蹈培訓(xùn)中心,合肥市少年宮北區(qū)(廬陽(yáng)區(qū))分校,合肥市少年宮馬鞍山南路分校(包河區(qū)),共計(jì)發(fā)放學(xué)生調(diào)查問(wèn)卷235份,學(xué)員家長(zhǎng)調(diào)查問(wèn)卷150份,培訓(xùn)機(jī)構(gòu)部分教練員發(fā)放問(wèn)卷36份,培訓(xùn)機(jī)構(gòu)管理人員12份。研究結(jié)果顯示:政府對(duì)市場(chǎng)上體育培訓(xùn)機(jī)構(gòu)監(jiān)管力度小,有些小型的培訓(xùn)機(jī)構(gòu)根本就不在監(jiān)管范圍之內(nèi),市場(chǎng)上出現(xiàn)大量個(gè)人的、無(wú)資質(zhì)的培訓(xùn)機(jī)構(gòu),導(dǎo)致合肥市少兒體育培訓(xùn)市場(chǎng)秩序非�；靵y;市場(chǎng)出現(xiàn)惡性競(jìng)爭(zhēng),價(jià)格定位不統(tǒng)一,出現(xiàn)亂收費(fèi)現(xiàn)象;培訓(xùn)機(jī)構(gòu)場(chǎng)地以外租為主,不能滿足家長(zhǎng)與學(xué)員的需要;培訓(xùn)機(jī)構(gòu)的管理人員結(jié)構(gòu)和部門機(jī)構(gòu)設(shè)置不合理;培訓(xùn)機(jī)構(gòu)缺乏廣告推廣的團(tuán)隊(duì),宣傳方式單一;培訓(xùn)機(jī)構(gòu)沒(méi)有專業(yè)的課程研發(fā)團(tuán)隊(duì),授課內(nèi)容以教練員自定為主;教練員呈現(xiàn)年輕化、低學(xué)歷化,教學(xué)經(jīng)驗(yàn)不足,以兼職教練為主;培訓(xùn)機(jī)構(gòu)缺乏對(duì)教練員的考核機(jī)制,導(dǎo)致很多無(wú)教練員資質(zhì)的、無(wú)教學(xué)經(jīng)驗(yàn)的教練員進(jìn)入培訓(xùn)市場(chǎng)。這些研究旨在為有關(guān)管理部門提供一定的參考,為推動(dòng)合肥市少兒體育培訓(xùn)市場(chǎng)的穩(wěn)定、良好的發(fā)展提供借鑒。
[Abstract]:With the development of the economy, the people's demand for the quality of life is increasing day by day. While the government strengthens the path of fitness for the people and continuously promulgates new policies, the market still can not meet the needs of trainees and parents. In particular, they cannot meet the needs of children's sports, so in recent years, all kinds of children's sports training institutions, large and small, have developed rapidly in Hefei. The children's sports training market. 2001 the Hefei Sports Bureau has issued the regulations on the Management of Hefei Sports Market, which states in the regulations. All business activities with sports as their content should abide by these regulations. The regulations clearly define the scope of supervision and management, the conditions for application and examination and approval, the methods of operation and management, and the legal responsibilities to be assumed. Field investigation and interview were conducted on the training students, parents, coaches and training institutions in Hefei to collect their understanding of the training market in Hefei and their motivation to participate in sports training. To understand whether the operating qualifications, facilities and facilities of Hefei children's sports training institutions meet the market demand, government regulations and market management laws. According to the investigation and understanding, The main training programs for children in Hefei include badminton, table tennis, basketball, tennis, football, swimming, sports dance, routine, Sanda, taekwondo, wing chun, karate, etc. The programs offered by children's sports schools are incomplete and cannot meet the subjective needs of some parents. Many of the projects are undertaken by small or even private training institutions that do not have any examination and approval documents, and the government is not strictly monitoring them. Therefore, there are great problems in the children's sports training market in Hefei. In this study, six sports training institutions in Hefei, namely, Hongqiao Sports training Center and Hongdu Wuhuan Sports Dance training Center, have been selected for research. Wuhuan Sports Dance training Center, Na Dance and Flying Sports Dance training Center, Hefei Children's Palace North District (Luyang District), Hefei Children's Palace Ma'anshan South Road Branch (Baohe District), a total of 235 student questionnaires were distributed. 150 questionnaires from parents of trainees, 36 questionnaires from coaches from training institutions and 12 questionnaires from managers of training institutions. The results show that the government has little supervision over sports training institutions in the market. Some small training institutions are simply outside the scope of supervision. There are a large number of individual and unqualified training institutions in the market, resulting in a very chaotic market order for children's sports training in Hefei City, and vicious competition in the market. The price orientation is not uniform, the phenomenon of random charge appears; the training institution rents mainly outside the venue, which can not meet the needs of parents and students; the structure of the management personnel and the department organization of the training institution are unreasonable; the training institution lacks the advertising promotion team, The training organization has no professional curriculum research and development team, and the main content of the teaching is the coach; the coaches are younger, less educated, less experienced and mainly part-time coaches. The lack of assessment mechanism for coaches in training institutions has led to the entry into the training market of many coaches without coaches' qualifications and without teaching experience. These studies are intended to provide certain reference for relevant management departments. To promote the Hefei children's sports training market stability, good development to provide reference.
【學(xué)位授予單位】：山東體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G812.7

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