本文關(guān)鍵詞： 新浪網(wǎng) 巴西 世界杯 圖片報(bào)道 分析　出處：《成都體育學(xué)院》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：2014年6月12日每四年一屆的世界杯在巴西舉行,作為全球最頂級的足球賽事吸引著全球各大媒體對其跟蹤報(bào)道。新浪網(wǎng)早在1998年法國世界杯的網(wǎng)絡(luò)新聞報(bào)道中就取得很大成績。本次新浪體育頻道也設(shè)立了“新浪世界杯”專題對巴西世界杯進(jìn)行了大量的文字、視頻、圖片報(bào)道。文章選取新浪世界杯圖片報(bào)道為研究對象,以圖片專欄的頁面框架設(shè)置、報(bào)道數(shù)量、報(bào)道內(nèi)容、報(bào)道方式等為主要研究內(nèi)容。目的是通過整理并分析網(wǎng)絡(luò)媒體在大型體育賽事中圖片專欄報(bào)道所呈現(xiàn)的優(yōu)點(diǎn)和不足。為今后網(wǎng)絡(luò)媒體類似報(bào)道提供有價(jià)值建議和參考。文章主要通過對新浪世界杯圖片專欄2014年4月24日到7月15日報(bào)道的所有圖組進(jìn)行搜集整理。通過文獻(xiàn)資料法、數(shù)理統(tǒng)計(jì)法、內(nèi)容分析法、案例研究法四種研究方法對報(bào)道的圖片進(jìn)行研究分析得出如下結(jié)論:1.新浪巴西世界杯圖片報(bào)道在版面設(shè)計(jì)簡單整潔,版塊內(nèi)容分類清晰,簡單易操作互動功能設(shè)計(jì)合理;圖片版塊的CI設(shè)計(jì)不突出,無專門設(shè)計(jì)標(biāo)識,識別度不高。2.及早發(fā)布信息以吸引用戶;圖片報(bào)道數(shù)量大,主要集中于世界杯比賽期間,關(guān)鍵比賽報(bào)道量超出平均水平;從國家對分類報(bào)道量來看,報(bào)道量與排名成正比,但是也受一定因素的影響;作為一個(gè)新聞事件而言,報(bào)道符合新聞報(bào)道規(guī)律有預(yù)熱,有高潮,有弱化。3.新浪世界杯對分類數(shù)據(jù)統(tǒng)計(jì)不夠嚴(yán)謹(jǐn)導(dǎo)致用戶體驗(yàn)減弱;報(bào)道專題分配失衡,主要集中在賽事,女性和花絮,漫畫式報(bào)道量較少,且原創(chuàng)報(bào)道較少;新浪在圖片報(bào)道上新聞娛樂化傾向嚴(yán)重且存在一些粗編亂造的現(xiàn)象。4.除傳統(tǒng)報(bào)道方式,還大膽積極采用新的報(bào)道形式,但也存在一些細(xì)節(jié)問題。5.新浪網(wǎng)在巴西世界杯圖片報(bào)道中女性圖片和男性圖片均“性”化出現(xiàn),報(bào)道數(shù)量以女性圖片居多,男性圖片的報(bào)道量也隨著社會認(rèn)知的多樣化而變得豐富;新浪網(wǎng)巴西世界杯女性圖片報(bào)道存在一些較裸露的圖片,而且也沒有經(jīng)過特殊技術(shù)的處理,未考慮到受眾中未成年因素。6.新浪巴西世界杯比賽圖片報(bào)道以專題新聞圖片報(bào)道為主,而且在比賽類報(bào)道中圖片主要還是以情感表現(xiàn)為主。文章最后針新浪巴西世界杯圖片報(bào)道的所存在的問題給出如下建議:1.針對專題報(bào)道,設(shè)計(jì)專門的CI有益人際傳播。2.在分類上數(shù)量還要更準(zhǔn)確以提高用戶體驗(yàn)。3.專題報(bào)道中各類型圖片報(bào)道數(shù)量應(yīng)該均衡多樣。優(yōu)秀的原創(chuàng)圖片也需要進(jìn)一步加強(qiáng)。4.從道德規(guī)范和網(wǎng)絡(luò)建設(shè)的角度而言,網(wǎng)站需要謹(jǐn)慎處理圖片中出現(xiàn)的女性比較裸露的照片,要充分考慮到受眾中未成年人群,凈化網(wǎng)絡(luò)環(huán)境和內(nèi)容以確保其身心健康發(fā)展。
[Abstract]:In June 12th 2014, the World Cup is held every four years in Brazil. As the world's top football event, the world's largest media has been following it. Sina.com has made a lot of progress in the French World Cup news coverage in 1998. Sina Sports Channel has also been set up. " The Sina World Cup features a lot of words about Brazil's World Cup. The article selects the Sina World Cup picture report as the research object, with the picture column page frame setting, the report quantity, the report content. The purpose of this paper is to analyze the advantages and disadvantages of the photo column of network media in large sports events, and to provide valuable suggestions and suggestions for similar reports in the future. Reference. The article mainly through the Sina World Cup photo column from April 24th 2014 to July 15th reported all the picture groups to collect and collate. Through the method of literature. Mathematical statistics, content analysis, case study four methods of research and analysis of the reported pictures of the following conclusions: 1. Sina Brazil World Cup photo report in the layout design is simple and tidy. The content of the plate is clearly classified, simple and easy to operate, and the interactive function design is reasonable; The CI design of the picture plate is not prominent, there is no special design logo, and the recognition degree is not high. 2. Publish information early to attract users; Photo coverage is large, mainly focused on the World Cup during the game, key matches reported above the average level; From the point of view of the quantity of classified reports, the amount of reports is directly proportional to the ranking, but also affected by certain factors; As a news event, there are preheat, climax and weakening. 3. Sina World Cup is not strict enough to classify the data, which leads to the weakening of user experience. The distribution of special reports is unbalanced, mainly concentrated in the events, women and trivia, the amount of comic-style reports is less, and the original reports are less; Sina has a serious tendency to entertain news in picture reporting and there are some phenomena of rough editing and falsification. In addition to the traditional way of reporting, it is also bold and active to adopt the new report form. However, there are also some details. 5. Sina.com 's images of women and men appear in the picture coverage of the World Cup in Brazil, and the number of reports is mostly female images. The amount of coverage of male images also became rich with the diversity of social cognition; Sina.com Brazil World Cup women's pictures reported that there are some more naked images, but also no special technology to deal with. Not taking into account the underage factors in the audience. 6. Sina Brazil World Cup photo coverage to feature news photo coverage. At the end of the article, the problems in the picture report of the Sina World Cup in Brazil are as follows: 1. For the special report. Design special CI beneficial interpersonal communication .2. more accurate classification in order to improve user experience .3.The number of feature reports should be balanced and diverse. Excellent original pictures also need to be improved. Step 4. From the point of view of ethics and network construction. Websites need to carefully deal with the images of women who are more exposed, take into account the audience of minors, purify the network environment and content to ensure their physical and mental development.
【學(xué)位授予單位】：成都體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G843;G210.7

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