本文關(guān)鍵詞： 運(yùn)動(dòng)APP 采納行為 用戶行為 技術(shù)接受模型　出處：《企業(yè)經(jīng)濟(jì)》2017年11期 　論文類型：期刊論文

【摘要】：本文基于用戶技術(shù)采納行為相關(guān)理論,提出以績效期望、易用性、社會(huì)環(huán)境和經(jīng)驗(yàn)水平作為影響用戶運(yùn)動(dòng)APP采納行為的前置變量,對(duì)用戶運(yùn)動(dòng)APP采納行為的內(nèi)在機(jī)理進(jìn)行解釋并構(gòu)建PESE模型。結(jié)果發(fā)現(xiàn):用戶對(duì)運(yùn)動(dòng)APP的績效期望和運(yùn)動(dòng)APP本身的易用性顯著地影響了用戶的采納行為;用戶經(jīng)驗(yàn)水平對(duì)其采納行為具有明顯的調(diào)節(jié)作用;社會(huì)環(huán)境對(duì)用戶運(yùn)動(dòng)APP采納行為具有顯著且穩(wěn)定的影響。為了對(duì)企業(yè)設(shè)計(jì)和推廣運(yùn)動(dòng)APP工作的開展提供理論依據(jù)與方法指導(dǎo),本文從以下方面提出了對(duì)策建議:APP推廣中對(duì)潛在用戶群體采取不同的推廣策略;增強(qiáng)運(yùn)動(dòng)APP易用性,普及"智慧體育"的惠民成效;利用人際關(guān)系網(wǎng),實(shí)現(xiàn)用戶增量積累;國家和各級(jí)政府層面普及官方運(yùn)動(dòng)APP。
[Abstract]:Based on the theory of user's technology adoption behavior, this paper proposes that performance expectation, ease of use, social environment and experience level are the leading variables that influence the user's APP adoption behavior. The intrinsic mechanism of the user's APP adoption behavior is explained and the PESE model is constructed. The results show that:. The user's performance expectation of the sports APP and the ease of use of the sports APP have a significant impact on the user's adoption behavior. The level of user experience has a significant regulatory effect on their adoption behavior; The social environment has a significant and stable impact on the APP adoption behavior of user movement. In order to provide theoretical basis and method guidance for the enterprise to design and promote the campaign APP work. From the following aspects, this paper puts forward some suggestions on how to adopt different popularizing strategies for the potential user groups in the extension of the w / app. Enhancing the ease of use of sports APP and popularizing the benefits of "intelligent sports"; Making use of the interpersonal network to realize the accumulation of user increment; Popularize the official campaign app at the national and government levels.
【作者單位】： 西南財(cái)經(jīng)大學(xué)體育學(xué)院;西南財(cái)經(jīng)大學(xué)工商管理學(xué)院;
【基金】：國家社會(huì)科學(xué)基金青年項(xiàng)目“國際體育經(jīng)濟(jì)學(xué)的研究熱點(diǎn)和發(fā)展動(dòng)態(tài)研究”(項(xiàng)目編號(hào):15CTY008)
【分類號(hào)】：F713.55;F724.6;G812.4
【正文快照】： 一、引言自2009年國務(wù)院頒布和實(shí)施《全民健身?xiàng)l例》、《全民健身計(jì)劃(2011-2015年)》以來,全民健身事業(yè)發(fā)展在國家經(jīng)濟(jì)社會(huì)發(fā)展中的地位愈加重要。2014年,國務(wù)院印發(fā)《關(guān)于發(fā)展體育產(chǎn)業(yè)促進(jìn)體育消費(fèi)的若干意見》,黨的十八屆五中全會(huì)提出的“健康中國”更是將全民健身上升為國，

本文編號(hào)：1477066