本文關(guān)鍵詞： 吳氏太極拳 視覺傳播 體系建立　出處：《魯東大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在九州大地漫長的歷史變遷過程中,誕生了一個(gè)龐大而斑斕的文化系統(tǒng),這獨(dú)特的文化系統(tǒng)展現(xiàn)了中華民族的發(fā)展歷程。在中華民族傳統(tǒng)文化格局中,武術(shù)是一種獨(dú)特的傳統(tǒng)文化呈現(xiàn)方式,自成一體卻又與之根本血脈相連。對這種文化體系的認(rèn)同,是人們對武術(shù)文化源于中華民族傳統(tǒng)文化系統(tǒng)的核心所產(chǎn)生的共鳴。太極拳,作為中華傳統(tǒng)武術(shù)重要拳種的代表之一,經(jīng)歷了三百余載的洗禮,至今仍活躍在我國不同的社會(huì)群體之中,也得到了國際上太極拳愛好者的廣泛認(rèn)可與習(xí)練。該選題以五大太極拳流派之一的吳氏太極拳為研究對象,通過前期的田野考察,以口述歷史素材為基礎(chǔ)研究資料,著重對吳氏太極拳在近百年的發(fā)展歷程做了系統(tǒng)的梳理,調(diào)研后發(fā)現(xiàn)人們對于傳統(tǒng)武術(shù)的最初印象,往往是集中在競技方面,忽略古典哲學(xué)和美學(xué)在太極拳文化特性中象征與表現(xiàn)。吳氏太極拳作為太極拳重要的流派之一,探尋出其突出的文化特性與精神內(nèi)涵尤為重要。因此,通過收集資料、整理文獻(xiàn)、記錄口述史、保存?zhèn)鞒腥说馁Y料來不斷完善吳氏太極拳門派的傳承,并將已整合的有關(guān)傳統(tǒng)吳氏太極拳相關(guān)內(nèi)容完整的保留,在膠東地區(qū)非物質(zhì)文化遺產(chǎn)保護(hù)研究領(lǐng)域具有一定價(jià)值。本文以吳氏太極視覺特征的獨(dú)特性入手,從三大部分七個(gè)章節(jié)進(jìn)行論證,探討可視化傳播推廣系統(tǒng)建立在非遺保護(hù)、文化產(chǎn)業(yè)建設(shè)中的可能性。本文第一部分包含緒論、基于吳氏太極拳口述歷史的基礎(chǔ)性研究、從視覺傳播視角對吳氏太極拳的解讀共三個(gè)章節(jié),論述傳統(tǒng)太極拳品牌建立的方法與特征以及傳播體系特點(diǎn)和吳氏太極拳的發(fā)展現(xiàn)狀;第二部分涵蓋了吳氏太極文化傳承與推廣的主要問題分析、吳氏太極文化視覺傳播系統(tǒng)建立的可行性兩個(gè)章節(jié),對吳氏太極拳在文化傳播、生存?zhèn)鞒幸约斑\(yùn)營推廣方面的問題進(jìn)行剖析,出對吳氏太極拳進(jìn)行產(chǎn)業(yè)化發(fā)展的建議及視覺傳播系統(tǒng)建立的可行性分析;第三部分包含吳氏太極拳視覺傳播體系建立的實(shí)踐與小結(jié),是進(jìn)行全產(chǎn)業(yè)鏈商業(yè)模式建立的章節(jié),屬于本文的重點(diǎn)論述章節(jié)。通過對吳氏太極拳視覺傳播體系的研究與實(shí)踐,試圖探尋出在當(dāng)下社會(huì)發(fā)展的環(huán)境影響下,如何以視覺傳播體系建立的方法,對非物質(zhì)文化遺產(chǎn)項(xiàng)目傳承與發(fā)展供一種切實(shí)可行的解決方案。
[Abstract]:In the long historical change process of Kyushu, a huge and colorful cultural system was born. This unique cultural system shows the development of the Chinese nation, in the traditional cultural pattern of the Chinese nation. Martial arts is a unique way of presenting traditional culture. Taijiquan, as one of the representatives of Chinese traditional martial arts, has experienced more than 300 years of baptism. Still active in different social groups in our country, has also been widely recognized and practiced by the international Taijiquan enthusiasts. This topic takes Wu's Taijiquan, one of the five major schools of Taijiquan, as the research object. Through the early field investigation, based on oral historical material research materials, focused on the development of Wushi Taijiquan in the past 100 years to do a systematic combing, after the investigation found that people for the traditional Wushu initial impression. It is often concentrated in the aspect of competition, neglecting the symbol and expression of classical philosophy and aesthetics in the cultural characteristics of Taijiquan, which is one of the important schools of Taijiquan. It is particularly important to find out its outstanding cultural characteristics and spiritual connotations. Therefore, through collecting data, sorting out documents, recording oral history and preserving the information of inheritors, we can continuously improve the inheritance of Wu's Taijiquan School. And the integration of the traditional Wushi Taijiquan related content complete retention in the area of intangible cultural heritage protection in Jiaodong has a certain value. This paper starts with the unique visual characteristics of Wu Taiji. From three parts and seven chapters to discuss the visual communication promotion system in the establishment of non-heritage protection, cultural industry construction possibilities. The first part of this article contains an introduction. Based on the basic research of Wu's Taijiquan oral history, the interpretation of Wu's Taijiquan from the perspective of visual communication is composed of three chapters. This paper discusses the methods and characteristics of the establishment of traditional Taijiquan brand as well as the characteristics of the communication system and the present situation of the development of Wu's Taijiquan. The second part covers the Wu Taiji culture inheritance and promotion of the main issues analysis, Wu Taiji cultural visual communication system feasibility of the establishment of two chapters, Wu Taijiquan in the cultural communication. The problems of survival inheritance and operation promotion are analyzed, and the suggestions for the industrialization development of Wu's Taijiquan and the feasibility analysis of the establishment of visual communication system are put forward. The third part contains the practice and summary of the establishment of the visual communication system of Wu's Taijiquan, which is the chapter of establishing the commercial model of the whole industry chain. Through the research and practice of the visual communication system of Wu's Taijiquan, this paper tries to explore the method of how to establish the visual communication system under the influence of the current social development environment. To provide a practical solution for the inheritance and development of intangible cultural heritage projects.
【學(xué)位授予單位】：魯東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G852.11

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