本文關(guān)鍵詞：CCTV世乒賽報道的發(fā)展階段研究　出處：《北京體育大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： CCTV 世乒賽 報道形態(tài) 報道主題

【摘要】：在中國,乒乓球有“國球”的美譽(yù)。之所以稱之為“國球”,是因為它在一段時間內(nèi)是中國唯一能參加的國際體育賽事項目,因為它為中國帶來了第一個世界冠軍,因為它推開了中美兩國交往的大門,因為它為中國帶來了長久的榮耀。在乒乓球成為“國球”的過程中,世乒賽(世界乒乓球錦標(biāo)賽的簡稱)及其世乒賽報道發(fā)揮著非常重要的作用。其中,中央電視臺(縮寫為CCTV)的世乒賽報道是一道不可忽視的風(fēng)景。本文以專家訪談法、文獻(xiàn)資料法、文本分析法為主要方法,對CCTV1959年以來世乒賽報道的形態(tài)、主題和影響進(jìn)行了縱向的比較和分析。研究發(fā)現(xiàn),CCTV的世乒賽報道可以劃分為萌芽期(1959-1965)、發(fā)軔期(1971-1979)、發(fā)展期(1981-1993)、成熟期(1995-2003)和創(chuàng)新期(2005-2015)5個階段。萌芽期(1959-1965)里,CCTV世乒賽報道的主要形態(tài)有新聞、直播、紀(jì)錄片三種形式,以紀(jì)錄片最為出彩;報道主題是“弘揚迎難而上的民族精神、展現(xiàn)民族自強(qiáng)自信的精神”;報道促進(jìn)了乒乓球運動在中國的廣泛開展,促進(jìn)了電視轉(zhuǎn)播技術(shù)的提高,弘揚了中華民族的拼搏精神。發(fā)軔期(1971-1979)里,CCTV世乒賽報道的形態(tài)以新聞、紀(jì)錄片為主;報道主題是“友誼第一,比賽第二”;報道促進(jìn)了我國國際外交的順利開展,同時加速確立了乒乓球的國球地位,增強(qiáng)了中外文化交流。發(fā)展期(1981-1993)里,紀(jì)錄片逐步退出歷史舞臺,新聞報道力度加大,錄像報道形態(tài)開始出現(xiàn),電視直播場次增多;報道主題是“開放、包容”;報道促進(jìn)了乒乓球技術(shù)的傳播,并向世界展現(xiàn)了一個開放的中國形象。成熟期(1995-2003)里,專題性賽事報道節(jié)目開始出現(xiàn),電視直播技術(shù)有了飛躍性發(fā)展;報道主題是“和平、友誼、繁榮、發(fā)展”;報道促進(jìn)了國內(nèi)乒乓球市場及乒乓球器材商的發(fā)展,提高了中國人的體育化生活水平。創(chuàng)新期(2005年-2015)里,世乒賽直播從技術(shù)、拍攝手法上實現(xiàn)了全方位創(chuàng)新,訪談節(jié)目成為報道的有益補(bǔ)充;報道主題是“文明、友誼、健康”;報道影響了乒乓球賽事比賽時間的設(shè)置,培育了乒乓球消費人群,促進(jìn)了運動員商業(yè)價。
[Abstract]:In China, table tennis has the reputation of "national football". It is called "national football" because it is the only international sports event that China can participate in for a period of time. Because it brought China the first world champion, because it opened the door to the exchanges between China and the United States, because it brought long glory to China, in the process of ping-pong becoming a "national ball". The World Table Tennis Championships (World Table Tennis Championships) and the World Table Tennis Championships report play a very important role. The report of the World Table Tennis Championship of CCTV (CCTVTV) is a landscape that can not be ignored. The main methods of this paper are expert interview method, literature method and text analysis method. This paper makes a longitudinal comparison and analysis of the patterns, themes and impacts of the World Table Tennis Championship (CCTV1959) reports since the beginning of the World Table Tennis Championship (CCTV1959). The report of CCTV World Table Tennis Championship can be divided into budding period (1959-1965), starting period (1971-1979) and developing period (1981-1993). The main forms of CCTV World Table Tennis Championship reported in China Central Television (China Central Television) were reported in five stages: the mature stage (1995-2003) and the innovation stage (2005-2015). The main forms of the CCTV World Table Tennis Championship were reported in the bud stage (1959-1965). Live broadcast, documentary three forms, the documentary film is the most outstanding; The theme of the report is "carrying forward the national spirit of facing difficulties and showing the spirit of national self-improvement and self-confidence"; The report has promoted the extensive development of table tennis in China, promoted the improvement of television broadcasting technology, and carried forward the fighting spirit of the Chinese nation. CCTV World Table Tennis Championship reports mainly in the form of news, documentary; The theme of the report is "Friendship first, Competition second"; The report has promoted the smooth development of China's international diplomacy, accelerated the establishment of the status of table tennis as a national ball, and strengthened the cultural exchanges between China and foreign countries. Documentary film gradually withdrew from the historical stage, news coverage increased, the form of video coverage began to appear, and the number of live television broadcasts increased; The theme of the report is "Open, inclusive"; The report promoted the spread of table tennis technology and presented the world with an open image of China. In the mature period 1995-2003, special event reports began to appear. Television direct broadcast technology has made a leap forward; The theme of the report is "Peace, Friendship, Prosperity, Development". The report has promoted the development of domestic table tennis market and table tennis equipment merchants, and improved the sports living standard of the Chinese. In the innovation period (2005-2015), the World Table Tennis Championship was broadcast live from the technology. The shooting techniques have been innovated in all directions, and the interview program has become a useful supplement to the report. The theme of the report is "Civilization, Friendship, Health"; The report affects the setting of table tennis match time, cultivates the table tennis consumption crowd, and promotes the athlete's commercial price.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G846;G222

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