隨著現(xiàn)代科技水平的不斷發(fā)展,人與人之間的通迅交流工具也越來(lái)越豐富,使得人們能更方便的傳達(dá)信息。人與人之間為了更有效的交流信息,會(huì)選擇不同的交流媒體。人們的媒體選擇行為受很多因素的影響,其中文化因素是很重要的一個(gè)。本文將Hall的高/低語(yǔ)境以及Hofstede的權(quán)力距離兩大文化維度與媒體豐富度理論相結(jié)合,對(duì)中美大學(xué)生選擇與老師交流媒體的情況進(jìn)行對(duì)比研究。研究者們認(rèn)為中國(guó)屬于高語(yǔ)境和高權(quán)力距離文化,而美國(guó)屬于低語(yǔ)境和低權(quán)力距離文化,所以本研究將首先對(duì)中美大學(xué)生的語(yǔ)境文化和權(quán)力距離價(jià)值觀做對(duì)比調(diào)查分析。前人研究還發(fā)現(xiàn)高語(yǔ)境文化和高權(quán)力距離文化下人群更容易選擇面對(duì)面來(lái)進(jìn)行非言語(yǔ)交流以及表示對(duì)高地位人的尊重。而媒體豐富度理論認(rèn)為,不同的媒體有著不同的豐富度。因此作者對(duì)個(gè)體層面上這兩種文化維度的高低與媒體選擇之間的相互影響和關(guān)系進(jìn)行了分析研究。在此基礎(chǔ)上,作者一共提出4個(gè)假設(shè)。本研究采取實(shí)證研究的方法,即問(wèn)卷調(diào)查。問(wèn)卷借鑒的是Richardson和Smith在07年做過(guò)的關(guān)于日本和美國(guó)大學(xué)生和老師交流媒體選擇情況一文中的問(wèn)卷。共有三份問(wèn)卷,分別是高/低語(yǔ)境交流問(wèn)卷、權(quán)力距離問(wèn)卷和交流媒體問(wèn)卷。研究... 

【文章來(lái)源】：重慶大學(xué)重慶市 211工程院校 985工程院校 教育部直屬院校

【文章頁(yè)數(shù)】：66 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
中文摘要
ABSTRACT
CHAPTER ONE INTRODUCTION
    1.1 STUDY BACKGROUND
    1.2 PURPOSE AND SIGNIFICANCE OF THE STUDY
    1.3 STRUCTURE OF THE THESIS
CHAPTER TWO LITERATURE REVIEW
    2.1 UNDERSTANDING MEDIA CHOICE
        2.1.1 Media Richness Theory
        2.1.2 Other determinants in media choice behavior
    2.2 HIGH/LOW-CONTEXT AND POWER DISTANCE VALUES
        2.2.1 High/Low-Context
        2.2.2 Power distance
    2.3 CULTURE VALUES AND PEOPLE’S MEDIA CHOICE
        2.3.1 High/Low-Context and media choice
        2.3.2 Power distance and media choice
        2.3.3 National-level and Individual-level
    2.4 DIFFERENCES BETWEEN CHINA AND AMERICA
        2.4.1 High/Low-Context
        2.4.2 Power distance
    2.5 REVIEWS ON PREVIOUS RESEARCHES
CHAPTER THREE METHODOLOGY
    3.1 HYPOTHESIS
    3.2 RESEARCH DESIGN
    3.3 PARTICIPANTS
    3.4 PROCEDURES
    3.5 DATA ANALYSIS
CHAPTER FOUR RESULTS ANALYSIS AND DISCUSSIONS
    4.1 THE TEST OF HYPOTHESIS 1
        4.1.1 General Questionnaire Results
        4.1.2 Post Hoc Analysis of the two Groups
    4.2 THE TEST OF HYPOTHESIS 2
        4.2.1 General Questionnaire Results
        4.2.2 Post Hoc Analysis of the two Groups
    4.3 THE TEST OF HYPOTHESIS 3 AND HYPOTHESIS 4
        4.3.1 General Questionnaire Results
        4.3.2 Post Hoc Analyses about the Differences between the two Groups
    4.4 DISCUSSIONS
        4.4.1 Cultural explanations for hypothesis 1 and 2
        4.4.2 Cultural explanations for hypothesis 3
        4.4.3 Cultural explanations for hypothesis 4
CHAPTER FIVE CONCLUSION
    5.1 MAJOR FINDINGS
    5.2 LIMITATIONS
    5.3 SUGGESTIONS
ACKNOWLEDGEMENTS
REFERENCE
APPENDIXES
    Ⅰ. 關(guān)于學(xué)生所屬文化維度和媒體選擇行為的問(wèn)卷調(diào)查
    Ⅱ. A questionnaire on the students’ culture dimensions and media choice behaviors
    Ⅲ. List of Published Paper


【參考文獻(xiàn)】：
碩士論文
[1]中美企業(yè)權(quán)力距離之比較分析[D]. 富興佳.中國(guó)人民大學(xué) 2008



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