國學經(jīng)典跨媒體閱讀推廣策略研究
發(fā)布時間:2018-09-11 07:11
【摘要】:移動互聯(lián)網(wǎng)時代,國學經(jīng)典的數(shù)字化再創(chuàng)作是開展跨媒體閱讀推廣的基礎,包括國學經(jīng)典圖書的數(shù)字化推廣文案創(chuàng)作、經(jīng)典國學故事的視音頻推廣短片創(chuàng)作和高品質(zhì)可互動的國學經(jīng)典精品課制作等。國學經(jīng)典閱讀推廣應該適應移動互聯(lián)網(wǎng)下閱讀的變化,有明確的理念、有效的策略,以便為讀者提供更好的閱讀體驗,改進閱讀效果,為國學經(jīng)典的傳承與持久發(fā)展提供有效保障。
[Abstract]:In the era of mobile Internet, the digital re-creation of Chinese classics is the basis of cross-media reading and promotion, including the creation of digital promotion of Chinese classics. The creation of video and audio short films of classical Chinese learning stories and the production of high-quality and interactive Chinese classics. The Chinese classics reading promotion should adapt to the change of reading under the mobile Internet, have clear idea, effective strategy, in order to provide readers with better reading experience and improve the reading effect. To provide an effective guarantee for the inheritance and sustainable development of the classics of Chinese culture.
【作者單位】: 青島濱海學院藝術傳媒學院;
【基金】:山東省社會科學規(guī)劃研究項目“移動互聯(lián)網(wǎng)時代國學經(jīng)典跨媒體閱讀推廣研究”(項目編號:16CXWJ04)的階段性研究成果 2016年度青島市社會科學規(guī)劃研究項目“移動互聯(lián)網(wǎng)時代青島市高校閱讀推廣研究”(項目編號:QDSKL1601201)的階段性成果 青島濱海學院校本文化專項項目“新媒體環(huán)境下青島濱海學院國學經(jīng)典閱讀推廣研究”(項目編號:2016w07)的階段性成果
【分類號】:G252.1
本文編號:2235978
[Abstract]:In the era of mobile Internet, the digital re-creation of Chinese classics is the basis of cross-media reading and promotion, including the creation of digital promotion of Chinese classics. The creation of video and audio short films of classical Chinese learning stories and the production of high-quality and interactive Chinese classics. The Chinese classics reading promotion should adapt to the change of reading under the mobile Internet, have clear idea, effective strategy, in order to provide readers with better reading experience and improve the reading effect. To provide an effective guarantee for the inheritance and sustainable development of the classics of Chinese culture.
【作者單位】: 青島濱海學院藝術傳媒學院;
【基金】:山東省社會科學規(guī)劃研究項目“移動互聯(lián)網(wǎng)時代國學經(jīng)典跨媒體閱讀推廣研究”(項目編號:16CXWJ04)的階段性研究成果 2016年度青島市社會科學規(guī)劃研究項目“移動互聯(lián)網(wǎng)時代青島市高校閱讀推廣研究”(項目編號:QDSKL1601201)的階段性成果 青島濱海學院校本文化專項項目“新媒體環(huán)境下青島濱海學院國學經(jīng)典閱讀推廣研究”(項目編號:2016w07)的階段性成果
【分類號】:G252.1
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