本文選題：文化經典 + 大眾傳播　； 參考：《四川師范大學》2011年碩士論文

【摘要】：中華文化源遠流長,歷史悠久,積累了大量的文化經典,盡管在鴉片戰(zhàn)爭以后,特別是新文化運動以后,其影響日益式微,但是其價值不容忽視。2001年7月9日中央電視臺科教頻道創(chuàng)辦了“百家講壇”欄目.“百家講壇”于開壇,節(jié)目旨在辦一所“開放性大學”,架一座“專家通向大眾的橋梁”,定位在“文化品位、科學品位、教育品位”,“構建時代常識,享受智慧人生”。該欄目起初并未引起廣泛關注,但經過三次改版后,節(jié)目收視率迅速上升,品牌知名度逐漸擴大。全社會掀起了一股學國學的熱潮,人們開始重新審視和定位中國傳統(tǒng)文化�！栋偌抑v壇》造就了大量的學術明星,于丹就是其中最耀眼的一位之一,也是最受爭議的一位。與此同時,大量的文化講壇電視節(jié)目如風起云涌般涌現。借著“十一黃金周”的假期,《百家講壇》推出了一系列的講座:《于丹論語心得》、《于丹莊子心得》和《于丹論語感悟》。不僅收視率節(jié)節(jié)攀升,整理講座內容出版的圖書也大受讀者歡迎,印刷量和銷售量都取得了驚人的成績。雖然于丹的講座備受大眾推崇,但是也出現了很多反對的聲音,其中尤以“十博士”的聯名聲討最為強烈。于丹巧妙運用傳播學原理,借助大眾傳播媒介,迅速走紅,傳統(tǒng)經典通過大眾傳播模方式,用現代語言闡釋,使古典文化更貼近生活、簡單易懂,但同時也不可避免地引起對傳統(tǒng)文化的誤讀。傳統(tǒng)文化面對大眾傳播,既有機遇又有挑戰(zhàn),如何在大眾傳播語境中下弘揚中國傳統(tǒng)文化,值得我們思考。 本文以于丹《論語心得》為例,分析大眾傳播語境下文化經典的傳播,反思文化經典遭遇大眾傳播后的命運,探尋大眾傳播中如何更好的實現文化經典的傳播和傳承。在導論中,筆者簡單交代了《百家講壇》出現的背景,說明了本文是要以于丹說論語為例,從傳播學的角度分析文化經典在大眾傳播背景下的傳播、傳承及其命運。正文分四個部分:第一章,淺析于丹走紅的原因;第二章,分析傳播理論在于丹傳播《論語》中的運用;第三章,分析大眾傳播背景下,隨著傳播階段和傳播方式的不同,經典的傳播出現了哪些變化;最后,反思文化經典在大眾傳播下的命運,探尋大眾傳播下如何更好的實現文化經典的傳播和傳承。本文綜合運用了闡釋學、接受美學、傳播學、統(tǒng)計學、結構主義、文本細讀等學科的相關理論和方法進行分析進行、研究。
[Abstract]:Chinese culture has a long history and a long history, and has accumulated a large number of cultural classics, although after the Opium War, especially after the New Culture Movement, its influence declined day by day.But its value can not be ignored. On July 9, 2001, CCTV Science and Education Channel established the "100 forums" column.The program aims to set up an "open university", a "bridge between experts and the masses", "cultural taste, scientific taste, educational taste", and "constructing common sense of the times and enjoying intelligent life".The program initially did not attract widespread attention, but after three revisions, ratings rose rapidly and brand awareness gradually expanded.The whole society has set off an upsurge of learning Chinese culture, people began to re-examine and orientate Chinese traditional culture. "A hundred forums" has brought up a large number of academic stars, among which Yu Dan is one of the most dazzling and controversial one.At the same time, a large number of cultural pulpit television programs like a surge.Taking advantage of the holiday of "11 Golden week", the Lecture of 100 Schools launched a series of lectures: "the Analects of the Analects of Yu Dan", "Yu Dan Zhuangzi's experience" and "#internal_person2# 's Analects of Confucius".Not only has the ratings been rising, but the books in which the contents of the lectures are arranged and published are popular with readers, and the print volume and sales volume have achieved amazing results.Although Yu Dan's lecture was highly regarded by the public, there was also a lot of opposition, especially the joint denunciation of Dr. Ten.Yu Dan cleverly applied the principle of communication, with the help of the mass media, and quickly became popular. The traditional classics, through the mode of mass communication and the interpretation of modern language, made the classical culture more close to life and easy to understand.But at the same time, it inevitably causes misreading of traditional culture.Facing mass communication, traditional culture has both opportunities and challenges. How to carry forward Chinese traditional culture in the context of mass communication is worth our consideration.Taking Yu Dan's Analects of Confucius as an example, this paper analyzes the spread of cultural classics in the context of mass communication, reflects on the fate of cultural classics after mass communication, and explores how to better realize the dissemination and inheritance of cultural classics in mass communication.In the introduction, the author gives a brief account of the background of the emergence of "hundred Lecture", and explains that this article is to take Yu Dan's Analects as an example to analyze the spread, inheritance and fate of cultural classics in the context of mass communication from the angle of communication.The text is divided into four parts: the first chapter analyzes the causes of Yu Dan's popularity; the second chapter analyzes the application of communication theory in the "the Analects of Confucius"; the third chapter analyzes the different communication stages and modes of communication in the context of mass communication.Finally, reflect on the fate of cultural classics under mass communication, explore how to better achieve the dissemination and inheritance of cultural classics under mass communication.This paper analyzes and studies the related theories and methods of hermeneutics, receptive aesthetics, communication, statistics, structuralism, text reading and so on.
【學位授予單位】：四川師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G206

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