微信使用對藏、漢族大學生社會資本影響的對比研究
[Abstract]:The emergence of mobile social media WeChat has changed people's interpersonal communication mode and provided a new channel for information dissemination. The rapid popularity of WeChat among college students makes WeChat become an important tool for college students to make friends and maintain interpersonal relationships, and a platform for them to seek social support and social resources for the use of users. Access to individual social capital provides a new way. The popularity of WeChat has changed people's habits, behaviors and needs of receiving information. Tibetan college students, who were born in the middle of 1990s and grew up in the new media era, have become a representative group in Tibetan area. These Tibetan college students receive higher education and have a completely different media environment from their parents. Mobile social media and smartphones grow as they grow and profoundly influence how they interact and think. At the same time, with the continuous improvement of infrastructure construction and the distribution of educational resources, more and more Han Chinese students choose to receive education in Tibetan universities. As a foreign population, what are the differences between these Han nationality college students and local Tibetan college students in media use and media demand? Because of the great differences in the growing environment, educational background and humanistic customs, what is the difference between their WeChat use behavior and the local Tibetan college students' social capital? What are the reasons for these differences? Tibetan college students, as reserve talents of vital importance for the development of Tibetan areas, are significantly and profoundly affected by the Internet. Their social capital situation is worth studying. Han university students use mobile social media for a longer time and can take geographical factors as one of the scope of study. So this paper selects both Tibetan college students and Han university students in Tibetan area as the research object. The existing theory of social capital can not be fully applied to mobile Internet, and the existing research on social capital for Internet users lacks the comparative study of minority college students and other groups. Therefore, this study has strong theoretical and practical significance. Based on the theories of communication and sociology, from the three dimensions of structure, cognition and relationship of social capital theory, this paper compares the four variables of WeChat use behavior of Tibetan and Han nationality college students-the intensity of use, the degree of dependence. To explore the social capital status of Tibetan college students, the degree of interpersonal interaction, the scale of friends and the related characteristics of demographics. Based on the field investigation of Sichuan Institute for nationalities before and after, the paper studies the social capital of Tibetan college students on the basis of field investigation by questionnaire survey and semi-structure interview. The results showed that the use intensity, dependence and friend base of Tibetan college students were much higher than that of Han nationality. In interpersonal interaction, Tibetan college students make friends widely and are willing to deal with unfamiliar friends, while Han students tend to chat with their WeChat friends in real life and hold a skeptical attitude towards strange friends. In terms of the acquisition of social capital, Tibetan college students get more weak connections than Han students, while Han students use WeChat mainly to maintain and strengthen their strong connections, Tibetan college students have a higher degree of social trust than Han students. In the aspect of cognitive social capital, college students of both communities are more inclined to contact with their friends of the same group. WeChat's use has strengthened the self-identity of college students from both communities, allowing them to join more circles without reducing ethnic biases. In addition, the traditional culture of different ethnic groups still affects the user's WeChat behavior on WeChat.
【學位授予單位】:電子科技大學
【學位級別】:碩士
【學位授予年份】:2017
【分類號】:G645.5;G206
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