【摘要】：習近平總書記在2016年12月7日至8日的全國高校思想政治工作會議上強調“要運用新媒體新技術使工作活起來,推動思想政治工作傳統(tǒng)優(yōu)勢同信息技術高度融合,增強時代感和吸引力”。在新媒體時代下,做好高校思想政治工作離不開“因事而化、因時而進、因勢而新”,不僅需要考慮學生的成長規(guī)律,又要把握時代特點,巧妙運用新媒體提升思想政治教育的親和力和針對性。教育者務必要利用好微信APP軟件應用,將互聯(lián)網(wǎng)時代的新鮮血液注入到過去傳統(tǒng)的思想政治教育方法中,讓高校思想政治教育能夠達到與時俱進。尤其是高校微信公眾號的運用,它是微信功能的表現(xiàn)之一,利用好高校微信公眾號進行隱性思想政治教育,宣傳社會主義核心價值觀,引導大學生形成正確的行為取向,高校思想政治教育將會有事半功倍的效果。高校微信公眾號開拓了隱性思想政治教育新路徑,它以用戶對象的針對性、平臺的權威性和內容的時效性獲得獨特的優(yōu)勢。各高校順應互聯(lián)網(wǎng)時代潮流,紛紛申請微信公眾號,建立符合高校校情和特色的公眾號。本文主要是從騰訊微校關于全國高校公眾號排行榜入手,運用網(wǎng)絡虛擬民族志研究方法對高校微信公眾號推送內容進行分類和歸納,從而挖掘其中蘊含的隱性思想政治教育功能,力求探索高校微信公眾號背景下的隱性思想政治教育路徑發(fā)展。具體主要從高校微信公眾號和隱性思想政治教育概念入手,分析了高校微信公眾號的隱性思想政治教育功能表現(xiàn),并對優(yōu)秀高校微信公眾號的推送內容從生活服務、時事熱點、校園動態(tài)和學術探討四個方面進行了隱性思想政治教育的分析,努力探索基于高校微信公眾號下的隱性思想政治教育路徑研究。本文創(chuàng)新之處主要表現(xiàn)在方法和內容上,既豐富了隱性思想政治教育的內容寶庫,又為隱性思想政治教育建設提供了新方法。最重要的是,在一定程度上有助于開展“微時代”下的高校隱性思想政治教育工作。
[Abstract]:General Secretary Xi Jinping stressed at the National Conference on ideological and political work in Colleges and Universities from 7 to 8 December 2016 that "it is necessary to use new media and new technologies to make work live and to promote the integration of traditional advantages of ideological and political work with information technology." Enhance the sense and appeal of the times. In the new media era, the ideological and political work of colleges and universities can not be done without "changing because of things, advancing from time to time, and new because of the situation". It is necessary not only to consider the law of students' growth, but also to grasp the characteristics of the times. Clever use of new media to enhance the affinity and pertinence of ideological and political education. Educators must make good use of the application of WeChat APP software and inject the fresh blood of the Internet era into the traditional ideological and political education methods in the past so that the ideological and political education in colleges and universities can keep pace with the times. In particular, the use of the WeChat public name in colleges and universities is one of the manifestations of WeChat's function. Making good use of the WeChat public number in colleges and universities to carry out hidden ideological and political education, to propagate the socialist core values, and to guide college students to form a correct behavior orientation. Ideological and political education in colleges and universities will have twice the effect with half the effort. The university WeChat public name has opened up a new path of hidden ideological and political education, which has gained unique advantages with the pertinence of the user object, the authority of the platform and the timeliness of the content. Colleges and universities comply with the trend of the Internet era, one after another apply for WeChat public name, to establish the university school conditions and characteristics of the public name. This article is mainly from Tencent micro-school about the national university public number ranking, using the network virtual ethnography research method to university WeChat public number push content classification and induction, In order to explore the hidden function of ideological and political education, try to explore the development of hidden ideological and political education under the background of WeChat. Starting from the concept of public number and hidden ideological and political education of university WeChat, this paper analyzes the function of hidden ideological and political education of WeChat public number in colleges and universities, and pushes the content of public number of WeChat in excellent universities from life service and current affairs hot spot. This paper analyzes the hidden ideological and political education in the four aspects of campus dynamics and academic exploration, and tries to explore the research of the hidden ideological and political education path based on the WeChat public name in colleges and universities. The innovation of this paper is mainly manifested in the methods and contents, which not only enriches the treasure house of the hidden ideological and political education, but also provides a new method for the construction of the recessive ideological and political education. The most important thing is that it is helpful to carry out the hidden ideological and political education in colleges and universities to some extent.
【學位授予單位】：山西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G641

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