本文選題：高校官方微信 + 大學(xué)生思想政治教育　； 參考：《廣西大學(xué)》2017年碩士論文

【摘要】：隨著微信公眾平臺(tái)宣傳教育優(yōu)勢(shì)的逐漸凸顯,高校相繼開通本校官方微信公眾平臺(tái)(簡稱“高校官方微信”或“高校官微”),截至2017年3月,全國已有1787所高校開通官方微信。高校官方微信已經(jīng)成為大學(xué)生思想政治教育的新平臺(tái),發(fā)揮著引領(lǐng)大學(xué)生政治立場(chǎng)、價(jià)值取向和道德觀念的思想政治教育功能,對(duì)引導(dǎo)大學(xué)生解決思想、精神問題具有重要意義。利用高校官方微信開展大學(xué)生思想政治教育,可以順應(yīng)新時(shí)期大學(xué)生的思想變化,增強(qiáng)微時(shí)代大學(xué)生思想政治教育的時(shí)代性、吸引力和感染力。因此,進(jìn)行認(rèn)知心理視角下高校官方微信思想政治教育實(shí)效性研究,遵循大學(xué)生接受思想政治教育過程中的認(rèn)知心理規(guī)律,充分發(fā)揮高校官方微信的思想政治教育功能和優(yōu)勢(shì),是促進(jìn)大學(xué)生思想政治教育適應(yīng)新形勢(shì)發(fā)展的必然要求。本論文在闡述認(rèn)知心理與高校官方微信思想政治教育的關(guān)系和高校官方微信思想政治教育運(yùn)行模式等基本問題的基礎(chǔ)上,運(yùn)用SPSS19.0和Excel統(tǒng)計(jì)軟件通過概率描述統(tǒng)計(jì)法、交叉列聯(lián)表分析法等統(tǒng)計(jì)方法對(duì)廣西高校官方微信開展思想政治教育現(xiàn)狀調(diào)查問卷結(jié)果進(jìn)行數(shù)據(jù)統(tǒng)計(jì),同時(shí)結(jié)合中國新媒體大數(shù)據(jù)權(quán)威平臺(tái)——“清博指數(shù)”關(guān)于高校官方微信指數(shù)的大數(shù)據(jù)和對(duì)全國教育政務(wù)新媒體綜合力靠前的高校官方微信運(yùn)營現(xiàn)狀進(jìn)行觀察的結(jié)果,從認(rèn)知心理視角出發(fā),綜合分析當(dāng)前高校官方微信開展大學(xué)生思想政治教育的成效及其實(shí)效性不足的表現(xiàn)和成因,提出從把握選擇注意規(guī)律,推進(jìn)高校官微教育形式圖像化;巧用認(rèn)知記憶與思維機(jī)制,強(qiáng)化高校官微教育內(nèi)容引導(dǎo)力;結(jié)合網(wǎng)絡(luò)認(rèn)知特點(diǎn),提高高校官微教育方式感染力;尊重認(rèn)知結(jié)構(gòu)差異,促進(jìn)高校官微教育效果評(píng)價(jià)的優(yōu)化;強(qiáng)化高校官微管理,提升高校官微教育載體公信力等五個(gè)方面,增強(qiáng)高校官方微信思想政治教育的實(shí)效性,使高校官方微信真正立足于大學(xué)生,成為大學(xué)生思想交流的重要場(chǎng)所,成為思想價(jià)值引領(lǐng)和校園服務(wù)的綜合平臺(tái)。
[Abstract]:With the publicity and education advantages of WeChat public platform gradually prominent, colleges and universities have opened their official WeChat public platform (referred to as "university official WeChat" or "university official WeChat"). Up to March 2017, 1787 universities in China have opened official WeChat. University official WeChat has become a new platform for college students' ideological and political education. Mental problems are of great significance. The use of official WeChat to carry out ideological and political education of college students can adapt to the ideological changes of college students in the new period, and enhance the epoch, attraction and appeal of ideological and political education of college students in the micro-era. Therefore, from the perspective of cognitive psychology, we should study the effectiveness of university official WeChat ideological and political education, follow the cognitive and psychological laws in the process of college students accepting ideological and political education, and give full play to the functions and advantages of university official WeChat in ideological and political education. It is an inevitable requirement to promote the ideological and political education of college students to adapt to the development of the new situation. On the basis of expounding the relationship between cognitive psychology and university official WeChat ideological and political education and the operation mode of university official WeChat ideological and political education, this paper uses SPSS 19.0 and Excel statistics software through probability description statistics method. The results of the questionnaire on the current situation of ideological and political education carried out by official WeChat in Guangxi universities were statistically analyzed by cross-list analysis and other statistical methods. At the same time, combined with the big data of "Qingbo Index", which is the authoritative platform of Chinese new media big data, about the official WeChat index of colleges and universities, and the results of observing the current situation of the operation of official WeChat in colleges and universities, where the comprehensive strength of the new media of national educational government affairs is in the front. From the perspective of cognitive psychology, this paper comprehensively analyzes the effectiveness of the current university official WeChat in carrying out the ideological and political education of college students and the causes and causes of its insufficient effectiveness, and puts forward the idea of grasping the law of selecting attention and promoting the form of microeducation in colleges and universities. Using cognitive memory and thinking mechanism to strengthen the guiding power of university official microeducation content, combining with network cognitive characteristics, improving the appeal of university official micro-education, respecting the difference of cognitive structure, promoting the optimization of the evaluation of the effect of university official micro-education; In order to enhance the effectiveness of the ideological and political education of official WeChat in colleges and universities, it is necessary to strengthen the micromanagement of officials in colleges and universities, to enhance the credibility of the carrier of official microeducation, and to make the official WeChat of colleges and universities based on college students. It has become an important place for college students to exchange ideas, and a comprehensive platform for ideological value guidance and campus service.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G641

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