發(fā)布時(shí)間：2019-01-01 14:24

【摘要】：[目的/意義]面對(duì)近年來(lái)日漸常態(tài)化的網(wǎng)絡(luò)公共事件,政府能否有效回應(yīng)網(wǎng)絡(luò)輿論,是影響事件走向的關(guān)鍵。目前,網(wǎng)絡(luò)公共事件的政府回應(yīng)仍存在種種問(wèn)題,相關(guān)的學(xué)術(shù)研究也剛剛起步。[方法/過(guò)程]采用實(shí)證研究的方法,對(duì)近年來(lái)102個(gè)網(wǎng)絡(luò)公共事件的政府回應(yīng)主體、速度、形式和渠道開(kāi)展定量統(tǒng)計(jì),并分析這些因素與回應(yīng)效果之間的關(guān)系。[結(jié)果/結(jié)論]研究發(fā)現(xiàn),大部分事件由多主體出面回應(yīng),采用多種媒介,回應(yīng)速度較快,但回應(yīng)效果欠佳,同時(shí)仍存在回應(yīng)慢和無(wú)回應(yīng)現(xiàn)象�；貞�(yīng)方式以話語(yǔ)回應(yīng)和行為回應(yīng)為主,制度性解決問(wèn)題的機(jī)制尚未建立。為提升網(wǎng)絡(luò)公共事件的回應(yīng)效果,政府需要變被動(dòng)回應(yīng)為主動(dòng)回應(yīng),由單向傳播轉(zhuǎn)為雙向溝通,落實(shí)責(zé)任主體,并將政府回應(yīng)制度化、常規(guī)化。
[Abstract]:In the face of the increasingly regular network public events in recent years, whether the government can respond to the network public opinion effectively is the key to influence the trend of the events. At present, there are still various problems in the government response to network public events, and relevant academic research is just beginning. [method / process] using the method of empirical research, this paper makes quantitative statistics on the main body, speed, form and channel of government response to 102 network public events in recent years, and analyzes the relationship between these factors and the response effect. [results / conclusion] it is found that most of the events are responded by multiple agents, and the response speed is faster, but the response effect is not good. At the same time, there still exists the phenomenon of slow response and no response. The response mode is mainly discourse response and behavioral response, and the institutional mechanism for solving problems has not been established. In order to improve the response effect of network public events, the government needs to change the passive response to active response, from one-way communication to two-way communication, to implement the responsible subject, and to institutionalize and regularize the government response.
【作者單位】： 惠州學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金青年項(xiàng)目“國(guó)家-社會(huì)關(guān)系視角下網(wǎng)絡(luò)公共事件的輿論引導(dǎo)與治理研究”(編號(hào):13CXW038)研究成果之一
【分類(lèi)號(hào)】：D630;G353.1

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 周志剛;陳娟;;淺析企業(yè)雙向溝通方式的選擇與使用[J];遼寧行政學(xué)院學(xué)報(bào);2011年06期

相關(guān)碩士學(xué)位論文 前2條

1 柯筱清;突發(fā)事件中政務(wù)微博雙向溝通機(jī)制的構(gòu)建研究[D];江西師范大學(xué);2014年

2 邵楊;關(guān)系導(dǎo)向的營(yíng)銷(xiāo)雙向溝通研究[D];吉林大學(xué);2007年

，

本文編號(hào)：2397690