【摘要】：隨著我國(guó)經(jīng)濟(jì)社會(huì)的不斷發(fā)展,經(jīng)濟(jì)發(fā)展取得巨大成就,整個(gè)社會(huì)經(jīng)歷著深刻的變革。但是相關(guān)機(jī)制不完善,財(cái)富分配失衡,導(dǎo)致社會(huì)各個(gè)利益群體之間出現(xiàn)了尖銳的矛盾和摩擦,利益沖突不斷,群體性事件頻發(fā)。一系列與女性形象有關(guān)的突發(fā)事件隨之上演,在相關(guān)突發(fā)事件的報(bào)道中,媒介對(duì)女性形象的呈現(xiàn)時(shí)刻影響著突發(fā)事件的輿論走向。通過(guò)媒介再現(xiàn)的女性形象存在著“刻板印象”等諸多問(wèn)題,突發(fā)事件的輿論引導(dǎo)面臨著新的挑戰(zhàn)。本文以媒介報(bào)道中的女性形象為主要研究對(duì)象,運(yùn)用媒介與女性研究相關(guān)理論,借助典型案例,對(duì)突發(fā)事件中的女性形象特征與輿情演變進(jìn)行分析。其中,文章第二部分在對(duì)傳統(tǒng)媒介突發(fā)事件女性形象解讀的基礎(chǔ)之上,提出媒介對(duì)突發(fā)事件女性形象的多緯度構(gòu)建及其存在的問(wèn)題,并通過(guò)案例闡釋了其對(duì)輿論的影響。第三部分,對(duì)女性形象的形成從正反兩個(gè)方面進(jìn)行探討,對(duì)女性形象的象征性殲滅進(jìn)行了四個(gè)方面的分析。文章第四部分,針對(duì)存在的問(wèn)題,提出了突發(fā)事件中媒介女性形象的修復(fù)建議。最終,在此基礎(chǔ)之上分別從社會(huì)性別思維、情感認(rèn)同、制度建設(shè)三個(gè)方面制定突發(fā)事件的輿論引導(dǎo)策略。
[Abstract]:With the continuous development of our country's economy and society, great achievements have been made in the economic development, and the whole society is undergoing profound changes. But the related mechanism is not perfect and the wealth distribution is out of balance, which leads to sharp contradictions and frictions among various social interest groups. A series of emergencies related to the image of women followed. In the reports of related emergencies, the presentation of female images in the media always affects the trend of public opinion of emergencies. There are many problems such as stereotype in the image of women reappeared through the media, and the guidance of public opinion of unexpected events is facing new challenges. This article takes the female image in the media report as the main research object, uses the media and the female research correlation theory, with the help of the typical case, carries on the analysis to the female image characteristic and the public opinion evolution in the emergency. Among them, the second part of the article on the basis of the interpretation of the female image of the traditional media emergencies, put forward the media to the female image of emergencies and the existence of the multi-latitude construction and problems, and through the case to explain its impact on public opinion. The third part discusses the formation of female image from the positive and negative aspects, and analyzes the symbolic annihilation of female image in four aspects. The fourth part, aiming at the existing problems, puts forward some suggestions to repair the media female image. Finally, on the basis of this, the public opinion guiding strategies of unexpected events are formulated from three aspects: gender thinking, emotional identity and system construction.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G206;D63

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