本文選題：突發(fā)事件 + 移動輿論場�。� 參考：《湖南大學(xué)》2015年碩士論文

【摘要】：移動互聯(lián)網(wǎng)時代的到來及其用戶的爆發(fā)式增長,使移動輿論場已成為當(dāng)前我國最為重要的輿論策源地之一,在現(xiàn)實社會及網(wǎng)絡(luò)空間中發(fā)揮著日益強大的影響力。在突發(fā)事件頻發(fā)的社會轉(zhuǎn)型期,新興的移動輿論場不僅大大提升了突發(fā)事件相關(guān)信息的傳播速度、擴大了突發(fā)事件網(wǎng)絡(luò)輿論的影響范圍,還可通過制約輿論的正負發(fā)展方向影響突發(fā)事件相關(guān)問題的處置進程,為當(dāng)前的社會危機管理帶來了一系列的挑戰(zhàn)。因此,對突發(fā)事件中移動輿論場進行全面深入的探究,已成為一個亟不可待的課題。移動輿論場是指由微博、微信、微視頻、新聞客戶端等眾多移動應(yīng)用總體構(gòu)筑而成的公眾進行信息傳遞、意見交流,從而形成一致性意見的時空環(huán)境。在突發(fā)事件中,移動輿論場表現(xiàn)出建構(gòu)速度快、影響范圍廣、動員能力強、監(jiān)管難度大的動態(tài)特征,其形成由“蒸騰模式”與“瀑布模式”交互作用而成。這一形成模式改變了以往傳統(tǒng)媒體輿論場及網(wǎng)絡(luò)輿論場單向線性的輿論生成方式,促進了民間話語與官方話語的互動交流,但同時也極大地提高了該場域結(jié)構(gòu)的復(fù)雜性,使其更加難以把握和分析。在突發(fā)事件網(wǎng)絡(luò)輿論生成演變的四個階段,移動輿論場分別發(fā)揮著啟動、驅(qū)動、變動、阻動的不同作用,推動或制約著突發(fā)事件網(wǎng)絡(luò)輿論的發(fā)展。同時,在突發(fā)事件網(wǎng)絡(luò)輿論引導(dǎo)及相關(guān)問題的處置過程中,移動輿論場發(fā)揮了“傳聲筒”、“安全閥”、“催化劑”、“監(jiān)控器”等正面效應(yīng),但也存在著謠言與虛假信息泛濫、主流價值觀被異化、輿情監(jiān)測難度大等負面影響。因此,必須從規(guī)范場域主體行為、完善場域規(guī)則體系、更新場域慣習(xí)系統(tǒng)這三個方面來對其進行優(yōu)化。
[Abstract]:With the advent of the mobile Internet era and the explosive growth of its users, the mobile public opinion field has become one of the most important sources of public opinion in our country, and it is playing an increasingly powerful role in the real society and the network space. In the social transition period of frequent emergencies, the emerging mobile public opinion field has not only greatly improved the speed of spreading information related to emergencies, but also expanded the scope of influence of emergency network public opinion. By restricting the positive and negative development direction of public opinion, it can affect the process of dealing with the problems related to emergencies, which brings a series of challenges to the current social crisis management. Therefore, it has become an urgent task to probe into the mobile public opinion field. Mobile public opinion field refers to the spatio-temporal environment which is composed of many mobile applications such as Weibo WeChat micro-video news client and so on to transmit information and exchange opinions so as to form a consistent opinion. In the emergency, the mobile public opinion field shows the dynamic characteristics of fast construction speed, wide influence range, strong mobilization ability and difficult supervision, which is formed by the interaction of "transpiration mode" and "waterfall mode". This formation pattern has changed the traditional media public opinion field and the network public opinion field one-way linear public opinion generation way, promoted the folk discourse and the official discourse interaction exchange, but also greatly enhanced this field domain structure complexity. Make it more difficult to grasp and analyze. In the four stages of the formation and evolution of emergency network public opinion, the mobile public opinion field plays the different roles of starting, driving, changing and blocking respectively, and promotes or restricts the development of network public opinion of unexpected events. At the same time, in the process of guiding the network public opinion and dealing with the related problems, the mobile public opinion field has played a positive effect, such as "the loudspeaker", "safety valve", "catalyst", "monitor" and so on. However, there are also negative effects such as the spread of rumors and false information, the alienation of mainstream values and the difficulty of monitoring public opinion. Therefore, it must be optimized from three aspects: standardizing the behavior of the field subject, perfecting the field rule system and updating the field habitual system.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G206;D63

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本文編號：2107215