本文選題：網(wǎng)絡(luò)慈善捐贈(zèng) + 接受度�。� 參考：《天津師范大學(xué)》2015年碩士論文

【摘要】：網(wǎng)絡(luò)慈善捐贈(zèng)是指全過(guò)程都經(jīng)由互聯(lián)網(wǎng)實(shí)現(xiàn)的慈善捐贈(zèng)行為,也就是慈善捐贈(zèng)項(xiàng)目發(fā)起人通過(guò)網(wǎng)絡(luò)媒體公布募捐信息,慈善捐贈(zèng)者通過(guò)網(wǎng)絡(luò)媒體了解到募捐信息并通過(guò)網(wǎng)絡(luò)支付方式進(jìn)行慈善捐贈(zèng)。網(wǎng)絡(luò)慈善捐贈(zèng)在近些年的普及過(guò)程中體現(xiàn)出了它獨(dú)特的優(yōu)勢(shì)和廣闊的發(fā)展前景,同時(shí)如何提升網(wǎng)絡(luò)慈善捐贈(zèng)的社會(huì)接受度,使之具有更為良好的社會(huì)心理氛圍,有效推進(jìn)網(wǎng)絡(luò)慈善捐贈(zèng)事業(yè)發(fā)展,是理論和實(shí)踐領(lǐng)域的重要研究課題。 本研究通過(guò)文獻(xiàn)梳理、半開(kāi)放式訪談建立了大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度的三維度模型,在此基礎(chǔ)上編制了《大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度問(wèn)卷》,并對(duì)問(wèn)卷進(jìn)行了信效度檢驗(yàn)。 采用《大學(xué)生網(wǎng)絡(luò)自我效能感問(wèn)卷》、《大學(xué)生網(wǎng)絡(luò)人際信任問(wèn)卷》和自編的《大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度問(wèn)卷》對(duì)800名大學(xué)生進(jìn)行了調(diào)查,分析了大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度的總體水平和特征,探討了大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度、網(wǎng)絡(luò)自我效能和網(wǎng)絡(luò)人際信任之間的相互關(guān)系。 結(jié)果表明： 1.對(duì)大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度問(wèn)卷數(shù)據(jù)進(jìn)行因素分析,共抽取出三個(gè)因素分別解釋了總變異的21.973%、20.356%、19.885%。大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度問(wèn)卷Cronbacha系數(shù)為0.805,驗(yàn)證性因素分析模型擬合指數(shù)x2/df為1.484,CFI為0.961,RMSEA為0.054。 2.大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度總分的平均值為42.78,.處于中等偏上水平。男生的網(wǎng)絡(luò)慈善捐贈(zèng)接受度總分、感知易用性和感知有用性得分上均顯著高于女生；專業(yè)類別的差異為,理工科生的網(wǎng)絡(luò)慈善捐贈(zèng)接受度總分以及感知有用性和感知安全性兩個(gè)子維度得分均顯著的高于文科生和藝術(shù)生；不同月可支配資金大學(xué)生的網(wǎng)絡(luò)慈善捐贈(zèng)接受度總分、感知易用性和感知有用性得分也存在顯著差異,月可支配資金1501-2000元的大學(xué)生接受度水平最高；接觸互聯(lián)網(wǎng)不同年限的大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度總分也存在顯著差異,接觸3-4.9年、5-6.9年、7年以上的大學(xué)生其接受度總分均顯著大于接觸互聯(lián)網(wǎng)1-2.9年者。 3.大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度、網(wǎng)絡(luò)自我效能感和網(wǎng)絡(luò)人際信任間存在顯著的正相關(guān)�；貧w分析顯示,網(wǎng)絡(luò)自我效能感可以預(yù)測(cè)網(wǎng)絡(luò)慈善捐贈(zèng)接受度和網(wǎng)絡(luò)人際信任,網(wǎng)絡(luò)人際信任可以預(yù)測(cè)網(wǎng)絡(luò)慈善捐贈(zèng)接受度；中介模型分析顯示,網(wǎng)絡(luò)人際信任在網(wǎng)絡(luò)慈善捐贈(zèng)接受度和慈善捐贈(zèng)接受度間起部分中介作用。 結(jié)論： 1.大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度具有網(wǎng)絡(luò)慈善捐贈(zèng)的有用性、易用性和安全性三維度結(jié)構(gòu)。《大學(xué)生網(wǎng)絡(luò)慈善捐贈(zèng)接受度問(wèn)卷》具有良好的信度與效度,在今后的調(diào)查研究中可以作為測(cè)量網(wǎng)絡(luò)慈善捐贈(zèng)接受度的有效工具。 2.大學(xué)生總體網(wǎng)絡(luò)慈善捐贈(zèng)社會(huì)接受水平較高,但是存在性別、專業(yè)類別、月可支配資金和接觸互聯(lián)網(wǎng)年限等方面的差異。 3.網(wǎng)絡(luò)自我效能感能夠正向預(yù)測(cè)網(wǎng)絡(luò)慈善捐贈(zèng)接受度,網(wǎng)絡(luò)人際信任在網(wǎng)絡(luò)自我效能感與網(wǎng)絡(luò)慈善捐贈(zèng)接受度之間的關(guān)系上起中介作用。
[Abstract]:Charity donation is a charity donation that is realized through the Internet through the whole process, that is, the sponsor of the charity donation project announces the donation information through the network media. The charitable donor understands the fund-raising information through the network media and carries on the charity donation through the network payment. The network charity donation is popularized in recent years. It embodies its unique advantages and broad prospects for development. At the same time, it is an important research topic in the field of theory and practice to improve the social acceptance of charity donation, make it have a better social psychological atmosphere and promote the development of network charitable donation.
In this study, a three dimensional model of College Students' acceptance of network charitable donations was established by semi open interview. On this basis, a questionnaire on the acceptance of network charitable donations for college students was compiled, and the reliability and validity of the questionnaire was tested.
800 college students were investigated by the questionnaire of College Students' network self-efficacy, the questionnaire of interpersonal trust of college students and the self compiled questionnaire of College Students' network charitable donation acceptance. The overall level and characteristics of College Students' acceptance of network charitable donations were analyzed, and the acceptance of network charitable donations and network self of college students were discussed. The relationship between effectiveness and network interpersonal trust.
The results show that:
1. the factor analysis of College Students' network charitable donation acceptance questionnaire data was carried out, and three factors were extracted to explain the total variation of 21.973%, 20.356%. The 19.885%. college students' network charitable donation acceptance questionnaire Cronbacha coefficient was 0.805, the confirmatory factor analysis model fitting index x2/df was 1.484, CFI was 0.961, RMSEA was 0.054.
The average score of the total score of 2. college students' network charitable donation is 42.78, which is at the middle level. The total scores on the acceptance of the charity donation, the perceived ease of use and the perceived usefulness of the boys are significantly higher than those of the girls; the difference in the professional category is the total score of the acceptance of the network kindness donation and the perceived usefulness and the perceived usefulness of the science and engineering students. The two sub dimensions of perceived security were significantly higher than those of the liberal arts students and the art students. The total scores of the network charitable donation acceptance of the university students in different months, the perceived ease of use and the perceived usefulness were also significantly different. The highest level of acceptance of the college students with a monthly disposable capital of 1501-2000 yuan was the highest; the Internet was in contact with the Internet for different years. There are significant differences in the total score of College Students' acceptance of network charitable donations. The total scores of college students who are exposed to 3-4.9 years, 5-6.9 years and more than 7 years are significantly higher than those of the Internet 1-2.9.
3. college students' network charitable donation acceptance, network self-efficacy and network interpersonal trust have significant positive correlation. Regression analysis shows that network self-efficacy can predict network charity donation acceptance and network interpersonal trust, network interpersonal trust can predict the acceptance of network kindness donation; intermediary model analysis shows that network Interpersonal trust plays a mediating role in the acceptance of charitable donations and acceptance of charitable donations.
Conclusion:
1. college students' acceptance of network charitable donations has the usefulness of network charitable donation, the usability and safety of the three-dimensional structure. < College Students' network charitable donation acceptance questionnaire > has good reliability and validity. It can be used as an effective tool to measure the acceptance of charity donation in the future.
2. college students' overall network charitable donation society has a higher level of acceptance, but there are differences in gender, professional categories, monthly disposable funds and the number of years of contact with the Internet.
3. network self-efficacy can positively predict the acceptance of network charitable donation, and the network interpersonal trust plays an intermediary role in the relationship between network self-efficacy and the acceptance of network charitable donation.

【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D632.9

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