本文選題：社會組織 + 商業(yè)化經(jīng)營��； 參考：《中南大學(xué)學(xué)報(社會科學(xué)版)》2017年05期

【摘要】：社會組織商業(yè)化悄然興起已成全球趨勢,如何秉承公益初衷應(yīng)對風(fēng)險成為亟待解決的問題。文章描述了社會組織商業(yè)化的內(nèi)在動機和外部誘因,分析了商業(yè)化蘊含的潛在風(fēng)險:慈善文化與商業(yè)文化的沖突、組織形象受損、經(jīng)營失敗與使命漂浮。提出了有效應(yīng)對商業(yè)化經(jīng)營風(fēng)險的基本策略,即明確組織使命,樹立以服務(wù)對象為中心的運作觀念;走向職業(yè)化管理;倡導(dǎo)社會企業(yè)家精神;全面實施利害相關(guān)者管理。
[Abstract]:The emergence of commercialization of social organizations has become a global trend, and how to deal with risks with the intention of public welfare has become an urgent problem to be solved. This paper describes the internal motivation and external inducement of commercialization of social organization, and analyzes the potential risks of commercialization: the conflict between charitable culture and commercial culture, the damage of organization image, the failure of operation and the floating of mission. The basic strategies to deal with the risks of commercial management are put forward, that is, clear organizational mission, set up the concept of service object as the center of operation, move towards professional management, advocate the spirit of social entrepreneurship, and carry out the management of stakeholders in an all-round way.
【作者單位】： 中南大學(xué)公共管理學(xué)院;
【基金】：2014年國家社科基金一般項目“優(yōu)化制度環(huán)境與激發(fā)社會組織活力研究”(14BSH099) 2013年國家社科基金一般項目“城鎮(zhèn)化進程中區(qū)域社會組織創(chuàng)新路徑研究”(13BSH070)
【分類號】：D632.9
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本文編號：1805157