本文選題：政務(wù)微博 + 政府回應(yīng)　； 參考：《武漢科技大學(xué)》2015年碩士論文

【摘要】：目前，微博用戶規(guī)模已達(dá)2.75億人次，成為青年人、知識分子和各大媒體組織的集結(jié)地，其巨大的信息集散功能使得它成為近幾年最具影響力的新媒體工具。政府部門也積極參與其中，截至2015年3月底，新浪網(wǎng)政務(wù)微博賬號超過14萬個，呈穩(wěn)步增長態(tài)勢。經(jīng)過三年多運營實踐，政務(wù)微博逐漸由單純的信息發(fā)布窗口向政務(wù)處理平臺轉(zhuǎn)變，“信息發(fā)布+政務(wù)服務(wù)”成為政務(wù)微博的發(fā)展趨勢。如何充分發(fā)揮政務(wù)微博在政府回應(yīng)過程中的作用，并將其常態(tài)化和制度化具有重大的現(xiàn)實意義。 本文首先在界定政務(wù)微博、政府回應(yīng)以及政府回應(yīng)機制內(nèi)涵的基礎(chǔ)上，基于責(zé)任政府理論、合作治理理論以及大眾傳播理論，，闡述政務(wù)微博對政府回應(yīng)的積極作用。而后結(jié)合公安微博的典型案例---平安肇慶，概述政務(wù)微博的發(fā)展及平安肇慶所確立的回應(yīng)機制，指出政務(wù)微博向提高政民互動和創(chuàng)新服務(wù)能力發(fā)展的趨勢。隨后指出政務(wù)微博回應(yīng)在信息輸入、信息輸出和信息反饋三大環(huán)節(jié)存在輸入內(nèi)容片面、反應(yīng)能力不高以及信息反饋缺位等問題，并探討了回應(yīng)缺失的原因。最后提出要完善政務(wù)微博的政府回應(yīng)機制，需要從改進(jìn)政務(wù)微博回應(yīng)的網(wǎng)絡(luò)環(huán)境、暢通政務(wù)微博信息收集通道、提高政務(wù)微博信息輸出效率和重視政務(wù)微博制度化建設(shè)四個方面努力。 政務(wù)微博可以有效提高政府回應(yīng)效果，但作為一個虛擬的公共意見交流平臺，一種新的傳播模式，在制度層面還有許多要解決的難題，需要在實踐和研究中不斷完善，才能真正成為新時代公民問政的有效手段，政府應(yīng)對公民眾問題的有力措施。
[Abstract]:At present, Weibo's user scale has reached 275 million person-times, and has become a gathering place for young people, intellectuals and major media organizations. Its huge function of collecting and distributing information makes it the most influential new media tool in recent years.Government departments are also actively involved, as of the end of March 2015, Sina.com government affairs Weibo accounts more than 140000, showing a steady growth trend.After more than three years of operation practice, the government affairs Weibo has gradually changed from a simple information release window to a government affairs processing platform, and "information publishing government affairs service" has become the development trend of the government affairs Weibo.It is of great practical significance to give full play to the role of government affairs Weibo in the process of government response and to normalize and institutionalize it.On the basis of defining the connotation of government affairs Weibo, government response and government response mechanism, this paper expounds the positive effect of the government on the government response based on the theory of responsible government, the theory of cooperative governance and the theory of mass communication.Then, combining with the typical case of Weibo-Ping an Zhaoqing, this paper summarizes the development of the government affairs Weibo and the response mechanism established by Ping an Zhaoqing, and points out the trend of the development of the political and civilian interaction and innovative service ability.Then it points out that there are some problems in the three major links of information input, information output and information feedback, such as information input, information output and information feedback, such as one-sided input content, low response ability and lack of information feedback, and discusses the reasons for the lack of response.Finally, it is pointed out that in order to perfect the government response mechanism of government affairs Weibo, we should improve the network environment of the government administration Weibo response, and unblock the information collection channel of the government administration Weibo.To improve the efficiency of Weibo's information output and to attach importance to the institutionalization of the government-oriented Weibo.Government affairs Weibo can effectively improve the response effect of the government, but as a virtual public opinion exchange platform, a new mode of communication, there are still many problems to be solved in the system level, which need to be continuously improved in practice and research.Only then can it become an effective means for citizens to conduct political affairs in the new era, and the government should take effective measures to deal with the problems of the public.
【學(xué)位授予單位】：武漢科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D63

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