發(fā)布時(shí)間：2018-02-04 14:34

  本文關(guān)鍵詞： 微信 謠言 特征 危害 治理　出處：《南昌大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著移動(dòng)互聯(lián)網(wǎng)技術(shù)的快速發(fā)展,中國(guó)社會(huì)迎來“人人都有麥克風(fēng)”的自媒體時(shí)代。微信以其出色的私密性、便捷高效的互動(dòng)方式,成為國(guó)人使用頻率最高的社交工具。其中,微信朋友圈作為一種強(qiáng)關(guān)系社交,代表著現(xiàn)實(shí)社會(huì)關(guān)系在虛擬網(wǎng)絡(luò)中的延伸,用戶之間的熟悉度與親密度成為彼此之間的信任感建立的橋梁和紐帶。這種私密性較強(qiáng)的社交關(guān)極易引發(fā)從眾心理,別有用心的造謠者正是利用這一大眾心理,借助微信平臺(tái)的影響力傳播,最終形成蝴蝶效應(yīng)。各種形式的謠言在微信朋友圈的無序傳播與擴(kuò)散,不僅損害民眾的個(gè)人利益,還妨害社會(huì)秩序和國(guó)家穩(wěn)定,造成政府公信力降低、社會(huì)治理難度加大等不良后果。本文在分析微信朋友圈謠言的產(chǎn)生因素與傳播特性的基礎(chǔ)上,運(yùn)用公共管理學(xué)、社會(huì)學(xué)、心理學(xué)等相關(guān)學(xué)科知識(shí),以改善網(wǎng)絡(luò)輿論環(huán)境為出發(fā)點(diǎn),探討自媒體時(shí)代背景下政府機(jī)構(gòu)如何利用大數(shù)據(jù)、云計(jì)算等新型互聯(lián)網(wǎng)技術(shù)治理微信朋友圈謠言。具體來說,本文共分為以下四個(gè)部分:第一部分,介紹微信謠言治理問題研究的背景和意義,通過分析國(guó)內(nèi)外研究現(xiàn)狀,提出本文主要的研究?jī)?nèi)容和研究方法,并確定研究思路。第二部分,解釋文中提及的關(guān)鍵概念,厘清什么是網(wǎng)絡(luò)謠言、微信朋友圈謠言具有哪些特點(diǎn)等。從事件的敏感性、消息的重要性、敘事的模糊性、媒體的參與性、政府監(jiān)管缺失和自澄清機(jī)制的失效等方面分析朋友圈謠言的生成條件。第三部分,通過選取幾個(gè)較為經(jīng)典的微信謠言案例,深入分析微信謠言頻發(fā)亂象對(duì)我網(wǎng)絡(luò)意識(shí)形態(tài)錯(cuò)位、價(jià)值觀失真及社會(huì)穩(wěn)定所造成的現(xiàn)實(shí)危害。第四部分,在前期明晰微信謠言的產(chǎn)生因素與傳播特征的基礎(chǔ)上,吸收國(guó)外先進(jìn)經(jīng)驗(yàn)。針對(duì)我國(guó)網(wǎng)絡(luò)環(huán)境的具體狀況,深入探究微信朋友圈謠言的治理對(duì)策,提出新時(shí)代的網(wǎng)絡(luò)謠言治理工作。應(yīng)確立政府、媒體、社會(huì)、公眾共同參與的“四位一體”的治理模式,建立全面的網(wǎng)絡(luò)謠言疏導(dǎo)體系與法治體系,加快推進(jìn)網(wǎng)絡(luò)法治化進(jìn)程,營(yíng)造風(fēng)清氣正、健康有序的網(wǎng)絡(luò)空間。
[Abstract]:With the rapid development of mobile Internet technology, Chinese society ushered in the "everyone has microphone" self-media era. WeChat, with its outstanding privacy, convenient and efficient way of interaction, has become the most frequently used social tool. WeChat Moments, as a strong social relationship, represents the extension of real social relations in the virtual network. The familiarity and closeness between users become the bridge and bond between each other's trust. This kind of private social connection is easy to arouse the crowd psychology, and the rumor-maker with ulterior motives makes use of this popular psychology. With the help of the influence of WeChat platform, the Butterfly effect was finally formed. The disorderly spread and spread of various forms of rumors in WeChat Moments not only harmed the personal interests of the people, but also jeopardized social order and national stability. On the basis of analyzing the factors and characteristics of WeChat Moments rumour, the author applies the knowledge of public management, sociology, psychology and other related subjects, such as public management, sociology, psychology and other related disciplines, such as public management, sociology, psychology and so on. In order to improve the network public opinion environment as the starting point, this paper discusses how government agencies use big data, cloud computing and other new Internet technologies to deal with Moments rumors on WeChat in the context of the media era. This paper is divided into four parts: the first part introduces the background and significance of the research on WeChat rumor governance, and puts forward the main research content and research methods of this paper by analyzing the current research situation at home and abroad. The second part explains the key concepts mentioned in the article, clarifies what are the network rumors and what characteristics of the WeChat Moments rumor, from the sensitivity of the event, the importance of the message, the ambiguity of narration, etc. The media participation, the lack of government supervision and the failure of self-clarification mechanism are analyzed to analyze the forming conditions of Moments rumors. The third part, through the selection of several classic WeChat rumor cases, Deeply analyze the realistic harm caused by the frequent mismatch of WeChat rumors to our network ideology, values distortion and social stability. Part 4th, on the basis of clarifying the causes and propagation characteristics of WeChat rumors in the early stage, In view of the concrete situation of our country's network environment, this paper probes deeply into the management countermeasures of WeChat Moments rumor, and puts forward the new era of network rumor management work. The government, media and society should be established. The "four-in-one" governance model of public participation, the establishment of a comprehensive network rumors diversion system and the rule of law system, speeding up the process of promoting the rule of law on the network, to create a healthy and orderly network space.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D630;C912.63

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本文編號(hào)：1490448