W公司作為第一家進(jìn)入中國市場的跨國公司,經(jīng)過幾十年的強(qiáng)勢發(fā)展和擴(kuò)張,在中國市場較其他跨國公司墊定了較為堅(jiān)實(shí)的基礎(chǔ)。如今,對于W（中國）而言,不僅要面對中國本土企業(yè)還要面對不斷涌進(jìn)中國市場的跨國集團(tuán),如何在嚴(yán)峻的競爭條件下,獲得和保持競爭優(yōu)勢,應(yīng)如何應(yīng)對挑戰(zhàn)所帶來的挑戰(zhàn)和威脅,進(jìn)行跨國公司戰(zhàn)略調(diào)整,實(shí)現(xiàn)W（中國）在中國可持續(xù)發(fā)展成為極為重要的課題,這也是W（中國）現(xiàn)階段在中國的發(fā)展面臨的最大挑戰(zhàn)。本文用案例分析法,總結(jié)W在進(jìn)入期、改革開放期、投資、合作擴(kuò)大期、飛越期所采用的不同戰(zhàn)略,這幾個(gè)時(shí)期正好與中國幾個(gè)重要改革時(shí)間基本重合。用倒SWOT和PEST分析說明W公司是先了解了外部環(huán)境才結(jié)合自身特點(diǎn)制定相應(yīng)的戰(zhàn)略,與傳統(tǒng)正SWOT分析法有別,這正好與前面不同時(shí)期采用不同戰(zhàn)略方法不謀而合。通過對W（中國）案例的研究,得出結(jié)論,W作為跨世紀(jì)的百年企業(yè),擁有著源源不斷的發(fā)展動(dòng)力、持久生命力和競爭力,W百年發(fā)展歷史就是一系列技術(shù)不斷革新的過程,W在中國的不斷發(fā)展壯大的戰(zhàn)略經(jīng)驗(yàn)值得我們研究和學(xué)習(xí)。同時(shí),面臨挑戰(zhàn),W（中國）應(yīng)從6個(gè)方面進(jìn)行戰(zhàn)略實(shí)施與保障以實(shí)現(xiàn)其在中國的可持續(xù)發(fā)展目標(biāo)。 

【文章來源】：廣東外語外貿(mào)大學(xué)廣東省

【文章頁數(shù)】：93 頁

【學(xué)位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
    1.1 Research Background
    1.2 Research Significance
    1.3 Research Contents
    1.4 Research Methodology
Chapter Ⅱ Literature Review
    2.1 The Concept of Strategy management
    2.2 The Foreign Research and Development in Strategic Management
    2.3 The Domestic Research and Development in Strategic Management
    2.4 Chapter summary
Chapter Ⅲ Case Description
    3.1 Company Profile
        3.1.1 The History of the W Company in China
        3.1.2 Business Domain in China of W
    3.2 Representative Projects and Important Events in China
    3.3 W’s Strategies in CHINA
        3.3.1 W’s Strategies in China at different stages
        3.3.2 The important Status of W(China) in W
        3.3.3 The Motivation to enter the Chinese Market
        3.3.4 The Strategic adjustment trend of W in Chinese Market
    3.4 The challenges of W
Chapter Ⅳ Case Analysis
    4.1 Analysis of W’s strategy on business in China
        4.1.1 Analysis of W’s strategy types on business in China
        4.1.2 W enter to Chinese market and its different strategies in different phases
        4.1.3 W(China)’s Functional Strategy
    4.2 SWOT Analysis and OTSW –PEST Analysis
        4.2.1 SWOT Analysis for W and W(China)
        4.2.2 OTSW Analysis for W(CHINA)
        4.2.3 PEST Analysis
        4.2.4 W(China)’s OTSW- PEST Analysis
        4.2.5 W(China)’s Strategic Framework
    4.3 Opportunity and Challenge in Chinese Market
        4.3.1 Six major development trends in the future
        4.3.2 Chinese Enterprises’s Status in International World
    4.4 The strategic problems of W(China)
        4.4.1 Problems in Marketing
        4.4.2 Problems in Financial Aspect
        4.4.3 Problems in Human Resource Management
        4.4.4 Problems in Government’s Public Relations and other problems
    4.5 Chapter summary
Chapter Ⅴ Suggestions
    5.1 Marketing and selling strategy
    5.2 Financial system
        5.2.1 Give consideration to more reasonable accounting method
        5.2.2 Financial software
        5.2.3 The aspects which should pay attention to of tax planning the problem
    5.3 Human resource
        5.3.1 conceptual change
        5.3.2 Achieve talents’ self management
        5.3.3 Talent ecological circle is as important as enterprise ecological circle
        5.3.4 Link enterprise’s development with staff’s development by the means of 4P model on human resource management
        5.3.5 Strengthen staff’s happiness with 4F ideas
        5.3.6 Establish enterprise culture of inclusiveness and willing to try
    5.4 Government public relations and Regarding matters
    5.5 W(China)’s Strategic implementation and guarantee
        5.5.1 Strengthen Cooperation with Chinese Government By Government Relations
        5.5.2 Cooperate with the Best Partners
        5.5.3 Actively implement the localization strategy
        5.5.4 Seize the opportunities in the Chinese market in a strategic vision
        5.5.5 Integrate resources and manage to improve the popularity of the brand
        5.5.6 Establish Good communication with Chinese society through public welfare
Chapter Ⅵ Conclusion and Future Prospects
    6.1 Main findings
    6.2 Implications
    6.3 Limitations
    6.4 Future Expectations
REFERENCE


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碩士論文
[1]山東高速集團(tuán)有限公司海外競爭戰(zhàn)略研究[D]. 王麗萍.山東大學(xué) 2015
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[3]基于工業(yè)企業(yè)業(yè)務(wù)鏈下的稅收籌劃[D]. 刁麗君.太原理工大學(xué) 2011
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[5]基于戰(zhàn)略管理的跨國納稅籌劃[D]. 田華.廈門大學(xué) 2008



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