【摘要】：近年來，不斷涌現(xiàn)的責(zé)任消費者和責(zé)任投資者，使企業(yè)社會責(zé)任日益成為影響企業(yè)競爭優(yōu)勢的戰(zhàn)略性因素。受此影響，企業(yè)社會責(zé)任與戰(zhàn)略的結(jié)合，以及相應(yīng)的戰(zhàn)略管理方法已經(jīng)成為了一個新興的研究領(lǐng)域。然而，相對于企業(yè)社會責(zé)任戰(zhàn)略理論的發(fā)展，企業(yè)社會責(zé)任戰(zhàn)略管理的理論和實踐略顯滯后�；谏鲜鍪聦�，本論文以義利共生理論為基本依據(jù)，構(gòu)建了由管理原則、管理目標(biāo)和管理流程等構(gòu)成的企業(yè)社會責(zé)任戰(zhàn)略管理框架。由此而來，本論文的研究不僅可以為國內(nèi)企業(yè)系統(tǒng)實踐企業(yè)社會責(zé)任戰(zhàn)略管理提供新的理論指導(dǎo)，而且還可以為國內(nèi)企業(yè)社會責(zé)任戰(zhàn)略管理體系的研究提供新的思路。 按照管理原則、管理目標(biāo)和管理流程的順序，本論文總共分七章來闡述企業(yè)社會責(zé)任戰(zhàn)略管理框架的相關(guān)內(nèi)容： 首先，本論文通過對相關(guān)文獻(xiàn)的述評，提出了“企業(yè)如何合理承擔(dān)社會責(zé)任”、“企業(yè)社會責(zé)任在何種條件下對企業(yè)財務(wù)績效有正向影響”和“企業(yè)怎樣實現(xiàn)社會責(zé)任與競爭優(yōu)勢的融合”等三個與企業(yè)社會責(zé)任戰(zhàn)略管理緊密相關(guān)的核心問題。其中，第一個問題涉及企業(yè)社會責(zé)任形成和合理化問題，其中蘊涵著企業(yè)社會責(zé)任戰(zhàn)略管理的基本原則；第二個問題涉及企業(yè)社會責(zé)任戰(zhàn)略管理目標(biāo)的實現(xiàn)條件，從中可以揭示企業(yè)社會責(zé)任戰(zhàn)略的優(yōu)勢來源；而如何實現(xiàn)企業(yè)社會責(zé)任戰(zhàn)略目標(biāo)，是第三個問題所欲解決的問題。這一問題涉及企業(yè)社會責(zé)任戰(zhàn)略的制定、實施和評價問題，是整個研究的核心。以上三個問題所涉及的管理原則、管理目標(biāo)和管理流程共同構(gòu)成了企業(yè)社會責(zé)任戰(zhàn)略管理的基本框架。 其次，以企業(yè)、政府和公眾三方權(quán)力互動為基礎(chǔ)，論述了企業(yè)社會責(zé)任合理化的充分必要條件，，以及實現(xiàn)這一合理性的動態(tài)演化過程，并由此提出了企業(yè)社會責(zé)任戰(zhàn)略管理的權(quán)力制衡原則、責(zé)任合理原則和動態(tài)風(fēng)險控制原則。這三個原則構(gòu)成了企業(yè)社會責(zé)任戰(zhàn)略管理的基本原則。 第三，基于動態(tài)性視角，闡述了義利共存戰(zhàn)略和義利共溶戰(zhàn)略與企業(yè)社會責(zé)任戰(zhàn)略要素的關(guān)系，并借助庫諾特博弈模型，分析了這兩種戰(zhàn)略類型的實現(xiàn)條件。對于義利共存戰(zhàn)略而言，政府的偏好、發(fā)展觀和執(zhí)行力等特征都能影響義利共存戰(zhàn)略的成敗，而責(zé)任消費者的購買力和規(guī)模則是影響義利共溶戰(zhàn)略成敗的重要因素。而企業(yè)社會能力是影響上述兩種戰(zhàn)略的重要內(nèi)在因素。 第四，闡述了實現(xiàn)戰(zhàn)略目標(biāo)的管理流程方法。比較了情景分析法在社會責(zé)任戰(zhàn)略制定中的優(yōu)缺點，并提出了企業(yè)社會責(zé)任戰(zhàn)略制定的情景分析步驟。根據(jù)企業(yè)社會責(zé)任戰(zhàn)略承諾的兩面性，提出了減少經(jīng)營風(fēng)險和增強競爭優(yōu)勢的企業(yè)社會責(zé)任戰(zhàn)略實施體系。根據(jù)企業(yè)社會責(zé)任戰(zhàn)略的五個關(guān)鍵成功要素，提出了評價這五個環(huán)節(jié)的企業(yè)社會責(zé)任戰(zhàn)略績效評價指標(biāo)體系。 最后，以國內(nèi)大型企業(yè)的社會責(zé)任實踐為基礎(chǔ)，分兩步簡要驗證了本研究的主要研究成果，并由此揭示出國內(nèi)大型企業(yè)實施社會責(zé)任戰(zhàn)略管理過程中的問題。 本論文存在著以下創(chuàng)新性：（1）構(gòu)建了涵蓋管理原則、管理目標(biāo)和管理流程等內(nèi)容的企業(yè)社會責(zé)任戰(zhàn)略管理框架；（2）以權(quán)力互動為核心，提出了企業(yè)社會責(zé)任戰(zhàn)略管理須遵循的權(quán)力制衡原則、責(zé)任合理原則和動態(tài)風(fēng)險控制原則；（3）通過構(gòu)建庫諾特博弈模型，分析了義利共存戰(zhàn)略和義利共溶戰(zhàn)略的實現(xiàn)條件；（4）以承諾理論為基礎(chǔ)，提出了企業(yè)社會責(zé)任戰(zhàn)略的制定、實施和評價方法。
[Abstract]:In recent years, the emergence of responsible consumers and investors has made corporate social responsibility increasingly a strategic factor affecting the competitive advantage of enterprises. Under this influence, the combination of corporate social responsibility and strategy, as well as the corresponding strategic management methods, has become a new research field. Based on the above facts, this paper constructs a strategic management framework of corporate social responsibility, which is composed of management principles, management objectives and management processes on the basis of the theory of symbiosis of righteousness and benefit. Enterprise system practice corporate social responsibility strategic management provides new theoretical guidance, but also for the domestic corporate social responsibility strategic management system provides new ideas.
In accordance with the management principles, management objectives and the sequence of management processes, this paper is divided into seven chapters to elaborate the relevant content of CSR strategic management framework:
Firstly, through the review of the relevant literature, this paper puts forward three closely related to the strategic management of corporate social responsibility, which are "how to reasonably assume social responsibility", "under what conditions corporate social responsibility has a positive impact on corporate financial performance" and "how to realize the integration of corporate social responsibility and competitive advantage". The first involves the formation and rationalization of corporate social responsibility, which contains the basic principles of corporate social responsibility strategic management; the second concerns the conditions for achieving corporate social responsibility strategic management objectives, from which we can reveal the advantages of corporate social responsibility strategy; and how to achieve enterprises The strategic objective of CSR is the third problem to be solved, which involves the formulation, implementation and evaluation of CSR strategy, and is the core of the whole study.
Secondly, on the basis of the power interaction among enterprises, governments and the public, this paper discusses the necessary and sufficient conditions for the rationalization of corporate social responsibility and the dynamic evolution process to realize this rationality, and puts forward the principles of power balance, responsibility rationality and dynamic risk control in the strategic management of corporate social responsibility. It constitutes the basic principle of strategic management of corporate social responsibility.
Thirdly, based on the dynamic perspective, this paper expounds the relationship between the coexistence strategy of justice and benefit and the strategic elements of corporate social responsibility, and analyzes the realization conditions of these two strategic types by using the Kurnot game model. The success or failure of the strategy, and the purchasing power and scale of responsible consumers are the important factors that affect the success or failure of the strategy.
Fourthly, this paper expounds the management process method of realizing the strategic goal, compares the advantages and disadvantages of scenario analysis method in the formulation of social responsibility strategy, and puts forward the scenario analysis steps for the formulation of corporate social responsibility strategy. According to the five key success factors of CSR strategy, this paper puts forward the evaluation index system of CSR strategy performance.
Finally, based on the social responsibility practice of domestic large-scale enterprises, this paper briefly verifies the main research results in two steps, and reveals the problems in the process of implementing the strategic management of social responsibility in domestic large-scale enterprises.
This paper has the following innovations: (1) Construct a strategic management framework of CSR covering management principles, management objectives and management processes; (2) With power interaction as the core, put forward the principles of power balance, responsibility rationality and dynamic risk control that should be followed in CSR strategic management; (3) Tong This paper constructs a Kurnot game model to analyze the realizing conditions of the strategy of Justice-Benefit coexistence and the strategy of Justice-Benefit coexistence. (4) Based on the commitment theory, it puts forward the formulation, implementation and evaluation methods of corporate social responsibility strategy.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2012
【分類號】：F270

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