【摘要】：跨國(guó)公司的生產(chǎn)經(jīng)營(yíng)隨著全球化經(jīng)濟(jì)的推進(jìn),取得了空前未有的發(fā)展,它們已經(jīng)是影響世界經(jīng)濟(jì)發(fā)展的重要因素。也直接影響著全球?qū)ν饨?jīng)濟(jì)貿(mào)易的迅速增長(zhǎng)。90年代以來(lái),跨國(guó)公司正在從以前單一的對(duì)外直接投資,發(fā)展到跨國(guó)并購(gòu)、融資和收購(gòu)。推動(dòng)了全球經(jīng)濟(jì)的高速發(fā)展。隨著中國(guó)經(jīng)濟(jì)的發(fā)展和騰飛,全球各大汽車(chē)零部件制造商不斷涌入中國(guó)汽車(chē)售后市場(chǎng)。隨著市場(chǎng)日益激烈的競(jìng)爭(zhēng),他們漸漸形成了一個(gè)共識(shí)—在中國(guó)長(zhǎng)期發(fā)展并繼續(xù)擴(kuò)大自己競(jìng)爭(zhēng)優(yōu)勢(shì)的唯一途徑就是實(shí)施本土化戰(zhàn)略。勿庸置疑,跨國(guó)公司已成為推動(dòng)中國(guó)經(jīng)濟(jì)發(fā)展的重要力量。掌握跨國(guó)公司產(chǎn)生和發(fā)展的一般規(guī)律,探索優(yōu)秀的跨國(guó)公司的發(fā)展歷程,學(xué)習(xí)他們的先進(jìn)管理理念,是研究跨國(guó)經(jīng)營(yíng)的必不可少的過(guò)程。本文首先介紹跨國(guó)公司的基本理論以及跨國(guó)公司如何開(kāi)展本土化戰(zhàn)略。從跨國(guó)企業(yè)生產(chǎn)本土化、營(yíng)銷(xiāo)本土化、研發(fā)本土化、人才本土化和經(jīng)營(yíng)管理本土化等方面重點(diǎn)做了介紹。同時(shí)通過(guò)本人在一家跨國(guó)汽車(chē)零部件公司的工作經(jīng)驗(yàn),就它在中國(guó)本土化的具體案例進(jìn)行分析。從而得出了前面所提到的跨國(guó)公司本土化戰(zhàn)略的可行性。本文顯著的特點(diǎn)是針對(duì)汽車(chē)售后市場(chǎng)這一行業(yè),以特定案例為切入點(diǎn),開(kāi)展本土化的分析研究。對(duì)于越來(lái)越多進(jìn)入中國(guó)汽車(chē)售后市場(chǎng)發(fā)展的跨國(guó)汽車(chē)部件公司提供了參考價(jià)值。同時(shí)也對(duì)于本土企業(yè)到海外發(fā)展提供了參考。
[Abstract]:With the development of the global economy, the production and management of multinational corporations have made unprecedented development, and they have become an important factor affecting the development of the world economy. It also directly affects the rapid growth of global foreign economic and trade since the 1990s, multinational corporations are developing from a single foreign direct investment to cross-border mergers and acquisitions, financing and acquisition. Promote the rapid development of the global economy. With the development and development of China's economy, the world's major auto parts manufacturers have been pouring into China's aftermarket. With the increasingly fierce competition in the market, they have come to a consensus that the only way to develop and continue to expand their competitive advantage in China for a long time is to implement the localization strategy. There is no doubt that multinational companies have become an important force to promote China's economic development. It is an indispensable process to study transnational management by mastering the general law of the emergence and development of transnational corporations, exploring the development course of excellent transnational corporations and learning their advanced management ideas. This paper first introduces the basic theory of transnational corporations and how to carry out localization strategy. This paper introduces the production localization, marketing localization, R & D localization, talent localization and management localization of multinational enterprises. At the same time, through my working experience in a multinational auto parts company, this paper analyzes its localization in China. Thus, the feasibility of the localization strategy of multinational corporations mentioned above is obtained. The characteristic of this paper is to carry out the analysis and research of localization with specific cases as the starting point in view of the automobile aftermarket. It provides reference value for more and more multinational auto parts companies entering the aftermarket of China. At the same time, it also provides a reference for local enterprises to overseas development.
【學(xué)位授予單位】：東南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F416.471;F272

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本文編號(hào)：2223066