本文關(guān)鍵詞： 微信平臺 證券交易 ORACLE Web-logic Linux Java　出處：《吉林大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)的飛速發(fā)展,移動互聯(lián)網(wǎng)已經(jīng)逐漸取代了傳統(tǒng)的營銷模式,之所以選擇證券交易微信服務(wù)平臺該題目為研究對象,主要因為跟傳統(tǒng)的交易模式相比,移動互聯(lián)網(wǎng)模式不受時間地域的限制、交互功能強(qiáng)大、成本低的優(yōu)點已經(jīng)漸漸取代傳統(tǒng)的現(xiàn)場交易模式,成為證券行業(yè)現(xiàn)在乃至將來大力依賴的交易手段。隨著證券業(yè)新業(yè)務(wù)的層出不窮,更加適應(yīng)證券行業(yè)發(fā)展、界面更加友好、使用更加方便的服務(wù)軟件會受到更多證券公司和股民的關(guān)注。本系統(tǒng)是一款專門針對證券公司設(shè)計的微信平臺,內(nèi)容不僅包括了目前證券公司涉及的各類業(yè)務(wù)如行情瀏覽、證券交易、理財推薦、大事點評、信息咨詢等,還提供了登陸粉絲統(tǒng)計功能,該功能主要是根據(jù)統(tǒng)計微信平臺上各個投資者的登陸次數(shù),對客戶進(jìn)行分類管理。登陸使用此平臺的次數(shù)累計多的投資者就會增加相應(yīng)的積分,然后根據(jù)不同的積分對投資者進(jìn)行分類,積分高的投資者可以享受更專業(yè)的、更有針對性的特性服務(wù)。特定時間段內(nèi)累計積分高的投資者還可以享受相應(yīng)的優(yōu)惠政策、禮品贈送及高級一對一理財指導(dǎo)等。本系統(tǒng)登陸界面簡單,使用方便,信息實時更新,對客戶有針對性的服務(wù)。 本文講述了采用java及ORACLE數(shù)據(jù)庫開發(fā)微信服務(wù)平臺系統(tǒng)的過程,該系統(tǒng)基本實現(xiàn)了涉及證券業(yè)務(wù)類服務(wù)的基本流程,具體欄目包括好看(看資訊、看行情、搶倉與交易)、賺錢(預(yù)約開戶、理財產(chǎn)品、特色服務(wù))、好玩(優(yōu)惠、周邊)等等,使用這款交易軟件的股民只要通過微信關(guān)注后,就可以通過微信平臺在證券公司預(yù)約開立新賬戶,股民輸入個人姓名、身份證號碼、手機(jī)號等個人信息后,管理平臺會通過消息發(fā)布通知,形成預(yù)約記錄,由證券公司的員工在短時間內(nèi)聯(lián)系客戶進(jìn)行開戶前準(zhǔn)備。而原始客戶則可以通過驗證,使用各個模塊功能。當(dāng)用戶要進(jìn)行持倉查詢或交易時,鏈接到證券公司提供的交易地址完成。在本系統(tǒng)的后臺操作平臺上,administrator擁有對客戶進(jìn)行增加、修改、刪除,對信息進(jìn)行編輯、發(fā)送的權(quán)限。在統(tǒng)計粉絲菜單中,可以統(tǒng)計粉絲的登陸次數(shù),查看粉絲的積分,對粉絲進(jìn)行分類保存。本系統(tǒng)設(shè)計實現(xiàn)了導(dǎo)出預(yù)約開戶客戶信息的功能,主要用于后臺系統(tǒng)取到預(yù)約開戶客戶信息后的導(dǎo)出excel功能,本系統(tǒng)在ORACLE數(shù)據(jù)庫、Linux、 web-logic、java等工具上開發(fā),具有良好的擴(kuò)展性,可以滿足客戶實現(xiàn)既定功能。
[Abstract]:With the rapid development of economy, the mobile Internet has gradually replaced the traditional marketing mode. The mobile Internet model is not limited by time and region, the interactive function is powerful, and the advantages of low cost have gradually replaced the traditional on-site trading mode. Now and in the future, the securities industry is relying heavily on trading methods. With the emergence of new business in the securities industry, it is more suitable for the development of the securities industry and has a more friendly interface. More convenient service software will attract more attention from securities companies and shareholders. This system is a WeChat platform specially designed for securities companies. The content includes not only all kinds of businesses currently involved in securities companies, such as market browsing, Securities trading, financial recommendation, event review, information consultation, and so on, also provides the login fan statistics function, which is mainly based on the statistics of the number of login times of each investor on the WeChat platform. The investors who log on to the platform will increase the corresponding points, and then classify the investors according to the different points. The investors with the higher scores can enjoy more professional, More targeted feature services. A specific period of time for investors with high cumulative points can also enjoy the corresponding preferential policies, gift gifts and advanced one-to-one financial guidance, etc. The system login interface is simple, easy to use, real-time update of information, Targeted service to customers. This paper describes the process of using java and ORACLE database to develop WeChat service platform system. The system basically realizes the basic flow of securities business services. Snatching positions and trading, making money (booking accounts, financing products, special services, fun (concessions, peripheral), etc.). Investors who use this trading software only need to pay attention to it through WeChat. After entering personal information such as personal name, ID number, mobile phone number and other personal information, the management platform will issue a notice through information to form an appointment record. The staff of the securities company contact the customer in a short period of time to prepare the account. The original customer can verify and use each module function. When the user wants to make a position query or trade, The administrator has the authority to add, modify, delete, edit and send the information on the background operating platform of this system. You can count the number of login fans, check fan points, the fans are classified to save. This system design to achieve the export of customer information to open an account. This system is mainly used to export excel function after the background system gets the customer information of opening an account. The system is developed on the ORACLE database, such as Linux, web-logical Java and so on. It has good expansibility, and can satisfy the customer to realize the established function.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52

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本文編號：1520935