發(fā)布時(shí)間：2018-02-16 16:06

  本文關(guān)鍵詞： 低壓變頻器 顧客滿意度 ACSI模型　出處：《北京工業(yè)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著現(xiàn)代化和城鎮(zhèn)化的快速建設(shè),國家對(duì)基礎(chǔ)設(shè)施投入的不斷加大,作為工業(yè)自動(dòng)化生產(chǎn)基礎(chǔ)設(shè)備---變頻器除了有卓越的調(diào)速性能之外,還有顯著的節(jié)約電能和保護(hù)環(huán)境等重大作用,是企業(yè)技術(shù)改造和產(chǎn)品更新?lián)Q代的理想調(diào)速裝置,變頻器的出現(xiàn)讓工業(yè)領(lǐng)域的節(jié)能閃現(xiàn)了新的亮點(diǎn)。讓有限的能源發(fā)揮最大作用,對(duì)我國工業(yè)發(fā)展有著舉足輕重的意義,也是整個(gè)國家經(jīng)濟(jì)發(fā)展必須解決的戰(zhàn)略課題。低壓變頻器行業(yè)目前面臨個(gè)性化需求多樣、產(chǎn)品競爭激烈等情況,和主要競爭對(duì)手---外資三大主流品牌和國內(nèi)一流品牌之間的競爭將會(huì)更加激烈。哪一個(gè)供應(yīng)商能夠更好提高客戶滿意度,建立客戶忠誠度,并采取針對(duì)性的營銷策略才能夠在競爭中處于優(yōu)勢,從而獲得更多的市場份額。本選題根據(jù)丹佛斯公司主營產(chǎn)品---低壓變頻器的銷售現(xiàn)狀,針對(duì)不同顧客滿意度進(jìn)行調(diào)研,運(yùn)用ACSI模型進(jìn)行數(shù)理統(tǒng)計(jì)分析,通過問卷調(diào)查收集該不同客戶滿意度的反饋數(shù)據(jù),然后利用PLS方法模型軟件進(jìn)行數(shù)理統(tǒng)計(jì)分析,找出不同類別客戶對(duì)丹佛斯公司產(chǎn)品及相關(guān)的潛在真實(shí)需求及問題,最后為丹佛斯公司低壓變頻器部門銷售及服務(wù)相關(guān)部門提出未來可行的營銷對(duì)策。
[Abstract]:With the rapid construction of modernization and urbanization, the national investment in infrastructure is increasing. As the basic equipment of industrial automation production, the --frequency converter has excellent speed-regulating performance. It also plays a significant role in saving electricity and protecting the environment. It is an ideal speed regulating device for the technological transformation and product upgrading of enterprises. The emergence of the frequency converter has made the energy conservation in the industrial field flash new bright spots, and let limited energy sources play the greatest role. It is of great significance to the industrial development of our country, and it is also a strategic subject that must be solved in the economic development of the whole country. At present, the industry of low-voltage frequency converter is faced with various individualized demands and fierce product competition. The competition between the three major foreign brands and the top domestic brands will be more intense. Which supplier is better able to improve customer satisfaction and build customer loyalty, And take targeted marketing strategy in order to gain more market share in the competition. This topic is based on the sales situation of Danfoss company's main product--low-voltage frequency converter, according to different customer satisfaction, The ACSI model is used to analyze the mathematical statistics, the feedback data of different customer satisfaction are collected by questionnaire, and then the mathematical statistical analysis is carried out by using the PLS method model software. To find out different types of customers to Danfoss products and related potential real needs and problems, finally for Danfoss low-voltage inverter department sales and service related departments to put forward the future feasible marketing countermeasures.
【學(xué)位授予單位】：北京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F274;F416.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 潘漢忠;;顧客交叉購買影響因素研究述評(píng)[J];東方企業(yè)文化;2012年15期

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本文編號(hào)：1515903