本文關(guān)鍵詞： 虛擬社群 社群經(jīng)濟(jì) 社群營(yíng)銷 營(yíng)銷“外包”　出處：《出版廣角》2015年Z1期 　論文類型：期刊論文

【摘要】：本文就社群經(jīng)濟(jì)環(huán)境下出版產(chǎn)業(yè)的實(shí)踐進(jìn)行了分析,指出目前出版企業(yè)基于社群經(jīng)濟(jì)主要有三種營(yíng)銷模式:第三方垂直經(jīng)營(yíng)的自媒體社群營(yíng)銷模式、出版企業(yè)自建的社群營(yíng)銷模式以及以經(jīng)營(yíng)、獲利為目的的大V社群營(yíng)銷模式,并提出出版企業(yè)基于社群經(jīng)濟(jì)運(yùn)營(yíng)的對(duì)策,希冀對(duì)我國(guó)出版產(chǎn)業(yè)在社群經(jīng)濟(jì)環(huán)境下的經(jīng)營(yíng)發(fā)展有所助益。
[Abstract]:This paper analyzes the practice of publishing industry in the social economy environment, and points out that there are three main marketing modes of publishing enterprises based on community economy: the self-media community marketing mode of the third party vertical operation. The community marketing model established by the publishing enterprises and the large V community marketing model aimed at managing and making profits are put forward, and the countermeasures of publishing enterprises based on the community economy operation are put forward. It is hoped that it will be helpful to the development of publishing industry in the social economic environment.
【作者單位】： 信達(dá)證券股份有限公司;西南財(cái)經(jīng)大學(xué)證券與期貨學(xué)院;
【分類號(hào)】：G239.2-F

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本文編號(hào)：1506118