本文關(guān)鍵詞： 零售門店 電子商務(wù) 體驗(yàn)營銷 知覺 模型　出處：《商業(yè)經(jīng)濟(jì)研究》2015年01期 　論文類型：期刊論文

【摘要】：零售店鋪面對(duì)電子商務(wù)大環(huán)境及不斷的價(jià)格戰(zhàn),逐步走向了微利時(shí)代。體驗(yàn)營銷是近年來新興的營銷概念。因此本文對(duì)零售門店體驗(yàn)營銷模式理論進(jìn)行探索性研究,試圖找出零售門店突破困境的營銷思路。首先,探討電子商務(wù)環(huán)境下零售門店的經(jīng)營現(xiàn)狀,并在此基礎(chǔ)上提出零售門店體驗(yàn)營銷,最后,構(gòu)建零售門店體驗(yàn)營銷模式。
[Abstract]:In the face of the e-commerce environment and the constant price war, retail stores have gradually moved towards the era of micro-profit. Experience marketing is a new marketing concept in recent years. Therefore, this paper makes an exploratory study on the theory of retail store experience marketing model. This paper tries to find out the marketing ideas of retail stores to break through the predicament. Firstly, it discusses the current situation of retail stores under the environment of electronic commerce, and puts forward the experience marketing of retail stores on the basis of this. Finally, it constructs the experience marketing mode of retail stores.
【作者單位】： 綿陽職業(yè)技術(shù)學(xué)院;
【基金】：四川省2014年市廳級(jí)科研課題項(xiàng)目,編號(hào):14SB0399
【分類號(hào)】：F724.6;F724.2

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相關(guān)期刊論文 前5條

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本文編號(hào)：1499104