發(fā)布時間：2018-02-09 14:38

  本文關(guān)鍵詞： 商務(wù)合作 選擇合作方 資源整合　出處：《戲劇文學(xué)》2017年08期 　論文類型：期刊論文

【摘要】：隨著戲劇行業(yè)的持續(xù)發(fā)展,演出職業(yè)專業(yè)化細分會愈發(fā)明顯。制作方、營銷方、出資方作為戲劇演出商務(wù)合作的主體,通過商務(wù)合作活動的策劃與實施實現(xiàn)各自的合作目標(biāo)。商務(wù)合作模式有項目與項目的合作、項目與人的合作、項目與技術(shù)的合作、項目與資金的合作以及項目與社會資源的合作,無論哪一種模式,利益的合理分配是商務(wù)合作方互相選擇的重要標(biāo)準(zhǔn)。所以,作為演出制作方和營銷方都要抓住自己的優(yōu)勢與資源,在商務(wù)合作中各取所需,呈現(xiàn)高質(zhì)量演出的同時,讓更多觀眾走進劇場。
[Abstract]:With the continuous development of the drama industry, the division of professional performance will become more and more obvious. Producers, marketers and investors are the main players in the business cooperation of theatrical performances. Through the planning and implementation of business cooperation activities to achieve their respective cooperation objectives. Business cooperation mode includes project and project cooperation, project and human cooperation, project and technical cooperation, The cooperation between project and fund and the cooperation between project and social resources, no matter which mode, the reasonable distribution of benefits is the important criterion for business partners to choose each other. As producers and marketers, they should seize their own advantages and resources, take what they need in business cooperation, present high quality performances, and let more audience enter the theater at the same time.
【作者單位】： 中央戲劇學(xué)院;
【基金】：中央戲劇學(xué)院基礎(chǔ)研究項目“舞臺劇《戰(zhàn)馬》中文版范例研究”(項目編號:YN1511)的階段性成果之一
【分類號】：J892
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本文編號：1498159