本文關(guān)鍵詞： 湘湖村 鄉(xiāng)村旅游 旅游產(chǎn)品 需求 消費　出處：《華中師范大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著體驗經(jīng)濟時代的到來,人們的消費觀念和方式都發(fā)生了巨大的變化,人們希望追求更多身心上的體驗與感受。鄉(xiāng)村旅游便在這大環(huán)境中體現(xiàn)出其獨特的優(yōu)勢,受到廣大游客們的歡迎和青睞。旅游者對鄉(xiāng)村旅游產(chǎn)品的需求漸漸的從物質(zhì)享受過渡到精神享受,使得鄉(xiāng)村旅游產(chǎn)品的開發(fā)逐漸朝自然性、體驗性、互動性上演變,這也是市場需求的必然發(fā)展趨勢。本文在研究總結(jié)相關(guān)學(xué)者研究方法及成果的基礎(chǔ)上,運用文獻分析法、案例分析法、綜合分析法,在可持續(xù)發(fā)展理論、旅游需求理論和體驗經(jīng)濟理論的指導(dǎo)和支持下,以湘湖村旅游產(chǎn)品開發(fā)為案例,梳理了該村旅游產(chǎn)品開發(fā)的現(xiàn)狀與問題,對湘湖村旅游發(fā)展進行了SWOT分析,在重點對湘湖村鄉(xiāng)村旅游發(fā)展的動力分析基礎(chǔ)上,提出了強化政府職能,加強旅游基礎(chǔ)設(shè)施與市場營銷力度、居民積極參與,開發(fā)適銷對路的旅游產(chǎn)品湘湖村鄉(xiāng)村旅游發(fā)展的建議。
[Abstract]:With the advent of the experience economy era, people's consumption concepts and ways have undergone tremendous changes. People want to pursue more physical and mental experience and feelings. Rural tourism will reflect its unique advantages in this environment. By the majority of tourists welcome and favor. Tourists' demand for rural tourism products gradually transition from material enjoyment to spiritual enjoyment, making the development of rural tourism products gradually towards the nature, experience. Interactive evolution, which is also the inevitable development trend of market demand. This paper summarizes the research methods and results of relevant scholars, using literature analysis, case analysis, comprehensive analysis. Under the guidance and support of sustainable development theory, tourism demand theory and experience economy theory, taking Xianghu village tourism product development as a case, this paper combs the current situation and problems of the village tourism product development. On the basis of the SWOT analysis of Xianghu village tourism development, the paper puts forward strengthening the government function and strengthening the tourism infrastructure and marketing on the basis of the analysis of the motive force of the Xianghu village rural tourism development. Residents actively participate in the development of marketable tourism products Xianghu Village rural tourism development proposals.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F592.7;F327

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